tag:blogger.com,1999:blog-372121142024-03-07T14:42:15.134+05:30Endeavour Software TechnologiesThis blog offers comprehensive mobility ideas and the evolving roadmap of the Mobile industry.The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.comBlogger71125tag:blogger.com,1999:blog-37212114.post-20078677691828489722012-02-24T12:27:00.001+05:302012-03-01T14:34:22.780+05:30USER EXPERIENCE IN MOBILITY<div class="separator" style="clear: both; text-align: center;"></div><br />
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<div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;">Change is in the air; or more rightly said in the airwaves. A desktop has been replaced by light laptops; single colored phones are replaced by touch screen phones and tablets. Today’s mobility world is entirely user centric and multitude of Smartphone devices enables not only access to information on the go but also quick decision making capability. </span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;">With the devices becoming user centric; the mobile applications are becoming more and more User experience driven.</span></div><h2 style="text-align: justify;"><span style="font-family: Calibri;">User Experience</span></h2><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 11pt;">In simple words, User experience (abbreviated as UX) is how a person feels when interfacing/interacting with a system. <span style="background: none repeat scroll 0% 0% white;">User experience highlights the experiential,<span class="apple-converted-space"> </span></span></span><a href="http://en.wikipedia.org/wiki/Affective" title="Affective"><span style="background: none repeat scroll 0% 0% white; color: windowtext; font-family: Calibri; font-size: 11pt; text-decoration: none;">effective</span></a><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 11pt;">, meaningful & valuable aspects of </span><a href="http://en.wikipedia.org/wiki/Human-computer_interaction" title="Human-computer interaction"><span style="background: none repeat scroll 0% 0% white; color: windowtext; font-family: Calibri; font-size: 11pt; text-decoration: none;">human-computer interaction</span></a><span class="apple-converted-space"><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 11pt;"> </span></span><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 11pt;">and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s persona & user behavior. User experience is dynamic, because it changes over time as the circumstances change.</span><span style="font-family: Calibri; font-size: 11pt;"></span></div><div align="center" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: center; vertical-align: baseline;"><br />
</div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 11pt;">User experience design won’t work in every situation for every user because, as human beings, we are all different. What works for one person might have the opposite effect on another. The best we can do is design for specific experiences and promote certain behaviors, but we can’t manufacture, impose or predict the actual experience itself.</span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 11pt;">And just as we can’t design a user experience, we can’t replicate the user experience for one application exactly on another application. User experience is the differentiator or unique selling proposition (popularly known as USP) for today’s mobile applications. A design must be tailored to achieve the vision, goals, and values of the final app. </span></div><div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 11pt;">Endeavour’s definition of UX can be summed up as a combination of Utility, Desirability & Usability.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0k943jO03b_P4VVEZhwEK41m2KyVmKObomobcRc9T3QH5XTyzKDB_LfiuxOf461JQgyswaL9sADlYMHrA9jpTaRQ4dchjrTkO5ySB3jtqm2c1OP3J7ZN7hZTsZq4NN8EK6cLk/s1600/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0k943jO03b_P4VVEZhwEK41m2KyVmKObomobcRc9T3QH5XTyzKDB_LfiuxOf461JQgyswaL9sADlYMHrA9jpTaRQ4dchjrTkO5ySB3jtqm2c1OP3J7ZN7hZTsZq4NN8EK6cLk/s320/1.png" width="293" /></a></div><div align="center" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; text-align: center; vertical-align: baseline;"><span style="font-family: Calibri;"><br />
</span><span style="font-family: Calibri;"></span></div><div class="MsoNormal" style="line-height: 12.75pt; margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;"><span style="color: #1e1e1e;">Here is a check list of some of the aspect of UX that should be considered while developing a successful UX mobile solution:</span><b><span style="color: #1e1e1e;"></span></b></div><ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="line-height: 12.75pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;">Usability</b>– How easy to understand and operate does the product need to be?</li>
<li class="MsoNormal" style="line-height: 12.75pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;">Appeal</b>– How professional does the product need to appear? How much does the audience need to enjoy using it?</li>
<li class="MsoNormal" style="line-height: 12.75pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;">Accessibility</b>– What audiences need to access the product? On which devices?</li>
<li class="MsoNormal" style="line-height: 12.75pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;">Performance</b>– How well does the application need to perform? How fast does it need to load and respond to input?</li>
<li class="MsoNormal" style="line-height: 12.75pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;">User Assistance & Help</b>– How easy does it need to be for the audience to get assistance when they get stuck?</li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; text-align: justify;">Intrigued? Want to know more?</div><div class="MsoNormal" style="line-height: normal; text-align: justify;">Join us in a free webinar to take a deep dive into UX and its importance in mobility. During this webinar organized by UX Lab, Endeavour; we will take you through the trends, opportunities and horizons that UX can unlock for your organization’s mobility landscape.</div><div class="separator" style="clear: both; text-align: left;">Endeavour recently hosted a Webinar on “<b>Role of UX in Mobility Landscape</b>” which provided insight into the Importance of UX in Enterprise Mobility, perceptions about UX and the approach to User Experience in Mobility. The recording of the same is available here:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><iframe allowfullscreen="" frameborder="0" height="300" mozallowfullscreen="" src="http://player.vimeo.com/video/37719890?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe><br />
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</div><div class="MsoNormal" style="line-height: normal; text-align: left;"><i><span style="font-family: Calibri; font-size: 10pt; line-height: 115%;">Endeavour is a specialist Mobility Company, providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting"><span style="color: blue;">strategic consulting</span></a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development"><span style="color: blue;">mobile application development </span></a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </span></i> </div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: 12pt;"></span></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-89085348530096045572012-02-15T12:31:00.002+05:302012-02-15T12:46:34.484+05:30Android 4.0 – The Ice Cream Sandwich<style>
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<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="WordSection1"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">The yummier the name; the more powerful and astounding are the features and new improvements. And yes it is Android 4.0 Ice Cream Sandwich we’re talking about. With the Google team wishing us Happy Holidays came the revealing of the Android 4.0. Let’s take a dive into the world of Android 4.0 Ice Cream Sandwich.</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Android 4.0, the Ice Cream Sandwich, marks the start of a new era for Google’s mobile platform. The release has brought in some of the biggest changes and new features since the launch of Froyo in 2010.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-outline-level: 3; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">Expert Speak</span></b><b><span style="font-size: 16pt;"></span></b></div><div class="MsoNormal" style="text-align: justify;">Basavraj Birajdar, Endeavour’s Android expert comments on Ice Cream Sandwich, “<i style="mso-bidi-font-style: normal;">Two features that will help Android ICS to take lead on other mobile platforms are NFC (Beam app) and face unlock. Android already has first mover advantage in NFC but with the introduction of Beam, it will definitely become leader in NFC technology. By just tapping on each other, Beam app allows Android devices to share data like contacts, URLs, web pages, maps and many more. Another distinguishing feature of ICS is face unlock which was introduced for first time on any mobile platform. You can make your device more personal by securing it with your face.</i>”</div><div class="MsoNormal" style="text-align: justify;">He further adds, “Moreover, Android Ice Cream Sandwich has amplified the focus on <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">you i.e. the user</i></b>; giving the user richer profile information, <span style="background: none repeat scroll 0% 0% white;">large profile picture, phone numbers, addresses and accounts, status updates, events, and a new button for connecting to integrated social networks. </span></div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Ice Cream Sandwich is all about you!!</i></b>”</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Let us dive a little deeper & look at the key features offered by Ice Cream Sandwich.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRTYZloFHnEnSKE4kfN3vm2DtTzM2LKN1vksZJ0lfkn0z7amtWAqs_vK0qCxMtkoxNs8UFs9R_tkpX2JF62L3J72RhMjUD_UJZRFdjG00pZwO5CDtr5yPliT8GUQscBSAz25ax/s1600/1.tiff" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRTYZloFHnEnSKE4kfN3vm2DtTzM2LKN1vksZJ0lfkn0z7amtWAqs_vK0qCxMtkoxNs8UFs9R_tkpX2JF62L3J72RhMjUD_UJZRFdjG00pZwO5CDtr5yPliT8GUQscBSAz25ax/s200/1.tiff" width="200" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">THE UI</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Simple, Beautiful and it s all about the User (WOW) Experience.</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">Android Ice Cream Sandwich has a vibrant, sophisticated and more visible (with the resizing feature for widgets) UI. With gestures coming into picture and enhancements to the <span style="background: none repeat scroll 0% 0% white;">new magazine style interface, swipe navigation, virtual button, high native resolution the user will just be happy and a speedy swiping navigator. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;"> </span></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo95-ag8MAvySXUEcfQhdXImQfirqstpqNtW1Rk8SySNk5fb5xfRGZJtmN_nzvMhyrVDIV713qA7CvCu5MANoTl6lEqssOc7GTU7MHfOnP13SQAhs6GUUl0Dv2RXHWxlVH6qu/s1600/1.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo95-ag8MAvySXUEcfQhdXImQfirqstpqNtW1Rk8SySNk5fb5xfRGZJtmN_nzvMhyrVDIV713qA7CvCu5MANoTl6lEqssOc7GTU7MHfOnP13SQAhs6GUUl0Dv2RXHWxlVH6qu/s400/1.tiff" width="400" /></a><b><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">MESSAGING & VOICE INPUT</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">We are listening!</span></b><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;"></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">The addition of the new keyboard that was in the pipeline since a long time and it’s here now; all new and improved! With features to enhance the users messaging experience the smart word predictions are not only pretty accurate and quick; but also to add to the benefits it brings along, an auto correct options that underlines potentially wrong words.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">The voice input or speech to text function that has been revamped and you don’t have to wait for the phone to finish typing word; cause it’s real time now! Hands free typing is what I’d like to call it.</span></div><span style="background: none repeat scroll 0% 0% white;"></span><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;"> </span></b> <br />
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</style> <b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 12pt; line-height: 115%;">VISUAL VOICE MAIL AND UNIFIED CALENDAR</span></b> </div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">At your fingertips!</span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT9VtPTCiiJYvZT_BBlL3kQKQD4k6NWii-ax7pI9E-07wSj6nji6nDYht0mME9C_CARelEJU2M5SU81iujaMrWtoyIBrVyhVdjfBA5EhYeiNdDLLuTIJE9qjQc4LR6eLltSf0y/s1600/1.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT9VtPTCiiJYvZT_BBlL3kQKQD4k6NWii-ax7pI9E-07wSj6nji6nDYht0mME9C_CARelEJU2M5SU81iujaMrWtoyIBrVyhVdjfBA5EhYeiNdDLLuTIJE9qjQc4LR6eLltSf0y/s400/1.tiff" width="400" /></a></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Your incoming messages, voice transcriptions, and audio files from one or more providers are integrated together in the phone app, as Visual Voicemail. You can easily playback voicemails right from the list and also manage the playback speed. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Third-party applications can integrate with the Phone app to help you add your own voice messages, transcriptions, and more to the visual voicemail inbox. So now you can wake your loved ones with a smiley recorded message!!</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">An updated<span class="apple-converted-space"> </span><b><span style="font-family: Calibri; font-weight: normal;">Calendar app</span></b><span class="apple-converted-space"> </span>brings together personal, work, school, and social agendas. With user permission, other applications can contribute events to the calendar and manage reminders, for an integrated view across multiple calendar providers. The app is redesigned to let users manage events more easily.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"> <style>
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</style> <b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 12pt; line-height: 115%;">MULTITASKING</span></b> </div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdG2zYzMm2V2s4ipc86YoIB764ur25ysHK2wgAweGGn0F8Rd_qKHBXMayer2z2ziMiWbYNVXGDwSuLiJRUmaaUiigJ6V-rcrtN2GYxE2GwHAAYvN6ZMmi7Fy6s_cybGwjPyJSZ/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdG2zYzMm2V2s4ipc86YoIB764ur25ysHK2wgAweGGn0F8Rd_qKHBXMayer2z2ziMiWbYNVXGDwSuLiJRUmaaUiigJ6V-rcrtN2GYxE2GwHAAYvN6ZMmi7Fy6s_cybGwjPyJSZ/s200/1.png" width="100" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">All what you need at your fingertips!</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Android 4.0 offers an improved multi-tasking or switching between open apps with a long press on the home button. A list of active applications will be displayed with a small thumbnail of the window, similar to the feature in Honeycomb. Holding the dedicated button on the System bar brings you with this scrollable list of running application and allows you to easily switch between them with a single tap.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;"> </span><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;"> </span></b> </div></div><div class="WordSection1"></div><div class="WordSection1"></div><div class="WordSection1"></div><div class="WordSection1"></div><div class="WordSection1"></div><div class="WordSection1"><style>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">CAMERA</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">Rich and Versatile!</span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwVU7vC4gQV3_uIqbRBNKjtQNLwJ6jZNMGqHWN2DJO7ez2cRuiOacyAEE7G61EJCosv-VN-4FrAjTU2Te1XvKek_y70AqMBjbgOt2S_5lkWFJdGvDP5Dg1hB1Mny7gLTqbXmi/s1600/1.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwVU7vC4gQV3_uIqbRBNKjtQNLwJ6jZNMGqHWN2DJO7ez2cRuiOacyAEE7G61EJCosv-VN-4FrAjTU2Te1XvKek_y70AqMBjbgOt2S_5lkWFJdGvDP5Dg1hB1Mny7gLTqbXmi/s400/1.tiff" width="400" /></a></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">The Camera app includes many new features<span class="apple-converted-space"> such as; </span>after capturing images, they can edit and share them easily with friends. When taking pictures,<span class="apple-converted-space"> </span><b><span style="font-family: Calibri; font-weight: normal;">continuous focus</span></b>, <b><span style="font-family: Calibri; font-weight: normal;">zero shutter lag exposure</span></b>, and decreased shot-to-shot speed help capture clear, precise images.<span class="apple-converted-space"> </span><b><span style="font-family: Calibri; font-weight: normal;">Stabilized image zoom</span></b><span class="apple-converted-space"> </span>lets users compose photos and video in the way they want, including while video is recording. For new flexibility and convenience while shooting video, users can now take<span class="apple-converted-space"> </span><b><span style="font-family: Calibri; font-weight: normal;">snapshots at full video resolution</span></b><span class="apple-converted-space"> </span>just by tapping the screen as video continues to record. An improved<span class="apple-converted-space"> </span><b><span style="font-family: Calibri; font-weight: normal;">Picture Gallery widget</span></b><span class="apple-converted-space"> </span>lets users look at pictures directly on their home screen.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;"></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;"></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;"></span>Also now your camera will work just as any other digital camera with added advantages of face recognition, tap to focus and the best part – single motion –panorama mode.</div></div><div class="WordSection2"></div><span style="background: none repeat scroll 0% 0% white;"></span> <br />
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</style> <b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 12pt; line-height: 115%;">CLOUD-CONNECTED EXPERIENCE</span></b> <br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">Cloud Access!</span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfyA9nHU6Xl_ca2ZFMC7Wez8A37y6IUY6YC8XZB6zGGgHCYrDj-5DaxGNS_eAo0h7o_xE1Hl34Cnz6Yzbg5WpW0hWMtBiWagtnEc7IdawQJZhgCtb-W3F8alhLU1v-zc5A7koU/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfyA9nHU6Xl_ca2ZFMC7Wez8A37y6IUY6YC8XZB6zGGgHCYrDj-5DaxGNS_eAo0h7o_xE1Hl34Cnz6Yzbg5WpW0hWMtBiWagtnEc7IdawQJZhgCtb-W3F8alhLU1v-zc5A7koU/s200/1.png" width="101" /></a></div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.8pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; mso-outline-level: 3; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Android has always been cloud-connected, letting users browse the web and sync photos, apps, games, email, and contacts — wherever they are and across all of their devices. Android 4.0 adds new browsing and email capabilities to let users take even more with them and keep communication organized.</span></div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.8pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18.0pt; mso-outline-level: 3; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">And for the Finale..</span></i></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">ANDROID BEAM</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">NFC, NFC, NFC!</span></b></div><div style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span style="font-family: Calibri; font-size: 11pt;">Android Beam is an innovative, convenient feature for sharing across two NFC-enabled devices. It lets people instantly exchange favorite apps, contacts, music, videos — almost anything; just tap to send.</span></div><div style="background: white; line-height: 15.6pt; margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;"><span style="font-family: Calibri; font-size: 11pt;">For sharing apps, Android Beam pushes a link to the app's details page in Android Market. On the other device, the Market app launches and loads the details page, for easy downloading of the app. Individual apps can build on android Beam to add other types of interactions, such as passing game scores, initiating a multiplayer game or chat, and more.</span></div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.8pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18.0pt; mso-outline-level: 3; text-align: justify;">AND Last but not the least … </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikRiQZ0kmai3X6zoYziNQVgtFOuf6xw7R2HGfaBdXLrsRPJ5dpmgLIc1NgYLyZARGlpII4EuuHCJa7hzDjmClQh5XVnflYhRZii9kSVLw4E8JG2WNtBGxZumUWwcckQhyphenhyphenuDssH/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikRiQZ0kmai3X6zoYziNQVgtFOuf6xw7R2HGfaBdXLrsRPJ5dpmgLIc1NgYLyZARGlpII4EuuHCJa7hzDjmClQh5XVnflYhRZii9kSVLw4E8JG2WNtBGxZumUWwcckQhyphenhyphenuDssH/s200/1.png" width="100" /></a></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">FACE UNLOCK</span></b></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: none repeat scroll 0% 0% white; font-size: 12pt;">Your Face is the KEY.. ohh literally!!</span></b></div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-outline-level: 3; text-align: justify;"><span style="background: none repeat scroll 0% 0% white;">Android 4.0 introduces a completely new approach to securing a device, making each person's device even more personal — Face Unlock is a new screen-lock option that lets users unlock their devices with their faces. It takes advantage of the device front-facing camera and state-of-the-art facial recognition technology to register a face during setup and then to recognize it again when unlocking the device. Users just hold their devices in front of their faces to unlock, or use a backup PIN or pattern.</span></div><div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-outline-level: 3; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><br />
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<b><span style="font-size: 12pt;">So What does Android ICS offers from a MOBILE DEVELOPER’S PERSPECTIVE!</span></b> <br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div style="background: white; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span style="font-family: Calibri; font-size: 11pt;">Early returns on the<span class="apple-converted-space"> </span></span><span class="MsoHyperlink"><span style="border: 1pt none windowtext; font-family: Calibri; font-size: 11pt; padding: 0cm;">Android 4.0 “Ice Cream Sandwich”</span></span><span class="apple-converted-space"><span style="font-family: Calibri; font-size: 11pt;"> </span></span><span style="font-family: Calibri; font-size: 11pt;">software development kit have mobile developers praising the unified perspective and capabilities of the Google mobile OS — but their ability to test new apps is constrained by the lack of Android 4 devices, which also limits the market for apps that use the new OS. Android 4 unifies the OS and the SDK for both smartphones and tablets, replacing the Android 2.x OS for smartphones and the Android 3.x OS for tablets. The mobile developers are in complete praise of the UI for Android 4.0. <span style="background: none repeat scroll 0% 0% white;">The<span class="apple-converted-space"> </span></span></span><span class="MsoHyperlink"><span style="background: none repeat scroll 0% 0% white; border: 1pt none windowtext; font-family: Calibri; font-size: 11pt; padding: 0cm;">API changes in Android 4</span></span><span class="apple-converted-space"><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 11pt;"> </span></span><span style="background: none repeat scroll 0% 0% white; font-family: Calibri; font-size: 11pt;">seem more evolutionary than revolutionary, which is a good thing for mobile developers. In addition to the Beam and Wi-Fi Direct APIs, Android adopts the “Honeycomb” security and device management APIs. Two new APIs that mobile developers are eager to try out are ShareActionProvider and Calendar Intents. “The ShareActionProvider is an abstraction around the very common desire for sharing a piece of data. For example, sharing a photo via SMS or sharing a URL via email.</span><span style="font-family: Calibri; font-size: 11pt;"></span></div><br />
<b><span style="font-size: 12pt;">THE BOTTOM LINE</span></b> <br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">With the clash of titles for the best OS Android Ice cream Sandwich appeals to the usability not only because of it s ease of use features and maneuverability but because it’s power, features, usability and security has attained new heights. This could definitely be a massive game changer in the clash of the OS. But as of now the users and the mobile developers are simply impressed by the enhancements and additions of the Android 4.0. </div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">Looking forward to what Android has to surprise us in future!!<br />
<br />
<i><span style="font-family: Calibri; font-size: 10pt; line-height: 115%;">Endeavour is a specialist Mobility Company, providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting"><span style="color: blue;">strategic consulting</span></a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development"><span style="color: blue;">mobile application development </span></a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </span></i> </div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-83940803262833068282011-12-12T13:46:00.001+05:302011-12-13T16:33:52.645+05:30NFC, the buzzword everywhere, but what is the hype all about!!<style>
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<div class="MsoNormal" style="text-align: justify;">NFC, short for Near Field Communication is a short-range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of typical direct radio transmissions used by technologies such as Bluetooth. It is being predicted that gradually this technology will transform our mobile phones into a wallet loaded with payment cards from multiple sources including credit cards, health cards, loyalty cards and many more. As compared to its prior technologies such as RFID and Bluetooth, NFC is considered to be more intuitive, versatile and security ready, both with respect to technology as well as standards.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">The NFC Ecosystem – Key Stakeholders</i></b></div><span style="font-family: Calibri; font-size: 11pt; line-height: 115%;">The kind of stakeholders involved in successful adoption of NFC are disparate & have to ideally come together to make this dream a reality. The diagram represents key stakeholders for successful implementation of NFC:</span><br />
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</style> </div><div class="MsoNormal" style="text-align: justify;">Some of the key challenges worth mentioning here include: consumer adoption, merchant adoption, standardization, and interoperability and last but not the least, the evolving business models such that the players/stakeholders are working with and not against one another.</div><div class="MsoNormal" style="text-align: justify;">The year 2011 was indeed pivotal for advancements in NFC. We saw the <a href="gigaom.com:2011:05:26:google-tries-to-jumpstart-nfc-payments-with-wallet-platform">launch of Google wallet</a>, the commitment of handset manufacturers and credit card companies behind <a href="http://www.paywithisis.com/">ISIS</a> and the cooperation of NFC reader manufacturers like VeriFone, which started <a href="http://gigaom.com/2011/03/04/verifone-all-new-point-of-sale-terminals-will-get-nfc/"><span style="color: #0028f9;">building NFC into all of its new payment terminals</span></a>. Payment gateway players such as Visa are also getting involved & taking the lead to explore NFC. Though currently there are only two cards that are NFC enabled, Citibank Master Card and a prepaid card issued by Google, but others are expected to follow soon.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">NFC beyond Mobile Payments</i></b></div><div class="MsoNormal" style="text-align: justify;">NFC is way beyond mobile Payments. The general association of NFC with mobile payments is perhaps due to the fact that solutions from large players such as Google, Verizon came with solutions primarily focused around financial payments. This is however now true. NFC is way beyond Mobile Payments and has business opportunities across verticals, industries & domains. Some of the popular use cases could be:</div><div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">-<span style="font: 7pt "Times New Roman";"> </span>In healthcare wherein the users have a health card which enables storing information about the patient’s health, billing & payment of insurance premium and many more use cases; </div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">-<span style="font: 7pt "Times New Roman";"> </span>In retail with smart shopping card;</div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">-<span style="font: 7pt "Times New Roman";"> </span>Features such as exchanging personal information, virtual fingerprinting strengthening security</div><div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">-<span style="font: 7pt "Times New Roman";"> </span>Mobile marketing; and many more</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Challenges for NFC in 2012</i></b></div><div class="MsoNormal" style="text-align: justify;">The key challenges which we foresee for NFC in the year 2012 are:</div><div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">1.<span style="font: 7pt "Times New Roman";"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Lack of clarity to consumer</i></b></div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">The consumers are still lost and confused about the complete concept. For NFC to be successful a comfort level needs to be created for the consumers and they have to be convinced about security of contact less payments via NFC. Also there are variety of devices enabled with NFC technology with no standards to set interoperability across devices & merchant kiosks. This will pose as the biggest challenge and the ecosystem will have to derive standards to see NFC in the year of 2012. The biggest concern currently is “<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">All Wallets may not work on all Devices, all Networks & all Merchants</i></b>”!!</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">2.<span style="font: 7pt "Times New Roman";"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Market Battles</i></b></div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">The market battle is ON! Mobile Platform’s are competing to leverage the first mover advantage, while service providers & merchants are competing to jump a leap ahead of their competitors.</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">3.<span style="font: 7pt "Times New Roman";"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Merchant’s Dilemma</i></b></div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">Merchant’s dilemma is “<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Which Wallet to Support</i></b>”! Also they will need to make a huge investment in terms of upgrading their POS systems & kiosks to enable leveraging full capability of NFC technology.</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">4.<span style="font: 7pt "Times New Roman";"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Profit Issue</i></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Who is making the money, is the billion dollar question?</i></b> Every stakeholder is trying to leverage as much as possible and be on the winning end. The point all the stakeholder’s are missing is, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">we all need to work with and not against one another to make this a win-win situation for all of us.</i></b></div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Future of NFC</i></b></div><div class="MsoNormal" style="text-align: justify;">We predict the future of NFC in years to come is extremely promising. This will however depend on how the relationship between stakeholders of NFC ecosystem evolves but all said and done, the key players involved will use all possible carrot-and-stick approaches to convince merchants to adopt NFC.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO8hfkwzhL5hX7sfQQPKTi4mZmmQcb9eDmbttTcrp3m8ATD9CJeeXs3EuoTOkZIEulH_lUJRTQXHraV93T93heLLiOYppw4yWGZ4ZZJzDrk2lf8K2SCAdFFn2pziZwSVkTwudC/s1600/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO8hfkwzhL5hX7sfQQPKTi4mZmmQcb9eDmbttTcrp3m8ATD9CJeeXs3EuoTOkZIEulH_lUJRTQXHraV93T93heLLiOYppw4yWGZ4ZZJzDrk2lf8K2SCAdFFn2pziZwSVkTwudC/s640/2.png" width="640" /> </a></div><div class="separator" style="clear: both; text-align: center;"><style>
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</style> </div><div class="MsoNormal" style="text-align: justify;">Irrespective of the challenges NFC will face, the industry will evolve with new standards to embed NFC chips into SD or Micro SD cards. We expect new type of NFC tags to store more data, NFC enabled SIM cards and SIM based NFC payment solution.<br />
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<div class="MsoNormal" style="text-align: justify;">Endeavour recently hosted a Webinar on “Insider’s Insight into NFC” which provided much more details about NFC, its future & trends. The recording of the same is available here:</div></div><iframe src="http://player.vimeo.com/video/33582136?title=0&byline=0&portrait=0" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><br />
<div class="separator" style="clear: both; text-align: center;"> <style>
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</style> </div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;">Also Read our previous post</b></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;"><a href="http://yourmobileblog.blogspot.com/2011/07/nfc-based-applications-making-everyday.html">NFC based applications making everyday life easier</a> </div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-52362467885253610632011-11-15T08:11:00.000+05:302011-11-15T08:11:01.838+05:30Mobile weds Cloud - The perfect marriage?<style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSXri4WdSEi2ubQi2YfQI4OWcuiRtPUX6XNpgmqV_cHDx6FuX66qCg7C5uqhb5QiLk7M8WUKKA4iK2duAguqF3nTzbSaYUhnCtk3vQQKF7hSFI5MXHC8anjrFKJHCYnClD2DUN/s1600/Mobile+Weds+Cloud.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSXri4WdSEi2ubQi2YfQI4OWcuiRtPUX6XNpgmqV_cHDx6FuX66qCg7C5uqhb5QiLk7M8WUKKA4iK2duAguqF3nTzbSaYUhnCtk3vQQKF7hSFI5MXHC8anjrFKJHCYnClD2DUN/s320/Mobile+Weds+Cloud.png" width="320" /></a></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">Everyone in technology world is talking about Cloud & it’s perfect marriage with Mobile. Cloud computing has grown from a pie-in-the-sky vision to a major IT movement and is surely having an enormous impact across industries, changing the way we access and store data. But it holds special promise for smart phones & tablets, which serve as the gateway to our most important content. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">The wants of Consumers, Enterprises, and Application Enablers!!</span></b></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">Today consumers & enterprises are looking for information to be available anytime, anywhere and without any restrictions on the devices being used. In such a scenario it was not the “Need being the mother of invention” but “Need being the motivation behind the marriage between Mobile<i style="mso-bidi-font-style: normal;"> & Cloud</i>”. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">From consumer’s perspective, they would like the ability to store and access unlimited media irrespective of the device limitations. Enterprises want to enable wide range of IT functions to enhance employee productivity and to keep them connected across regions thereby enabling seamless sharing of information, delivering services & effective collaboration. With regards to service providers & application enablers, they would want to build apps which are platform agnostic and which can be supported on multiple devices.</span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">Lot of enterprises are moving on to hosted solutions over “<b style="mso-bidi-font-weight: normal;">The Cloud</b>” and are deriving significant cost advantages. A typical example of such offering is “</span><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri;"><a href="http://www.techendeavour.com/casestudypage.aspx?title=Mobile%20Device%20Management">Enterprise mobile cloud device management tool</a>”. </span></b><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri;">The solutions assists the IT teams at large enterprises in remotely managing the mobile devices by setting policies, performing security verifications, creating enterprise level sandboxes as well in securing virtual areas within the device to segregate personal and enterprise data.</span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">This reflects “</span><i style="mso-bidi-font-style: normal;"><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri;">Mobility + Cloud</span></i><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri;">” is changing the way mobile applications are developed, acquired and used within the enterprise, or utilized by the consumers for accessing enterprise & personal information. Research from Gartner & IDC further support this fact wherein <a href="http://news.cnet.com/8301-13846_3-20025676-62.html">Gartner</a> estimated “Cloud Software as a Service” to be a $9.2 billion market in 2010, set to reach $10.7 billion in 2011. Another analyst firm, <a href="http://www.idc.com/getdoc.jsp?containerId=prUS22897311">IDC</a>, predicted a $72.9 billion cloud services market by 2015, with SaaS offerings composing roughly 75 percent of that amount.</span></div><div style="line-height: 150%; margin-bottom: 15.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;"><br />
</div><div style="line-height: 150%; margin-bottom: 15.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="color: black; font-family: Calibri; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Calibri;">Are the Current Trends Interesting?</span></b></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span lang="EN-IN" style="background: white; border: none windowtext 1.0pt; color: black; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-border-alt: none windowtext 0cm; mso-fareast-language: EN-IN; padding: 0cm;">Cloud services</span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;"> utilized by enterprises <span style="background: white;">make mobile devices such as Smartphone & tablets more productive with reduced cost, </span></span><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri;">enabling <b style="mso-bidi-font-weight: normal;">enterprise</b> employees to access data centre resources that previously were only accessible via desktops, laptops and notebooks. </span><span lang="EN-IN" style="background: white; color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">M<span style="border: none windowtext 1.0pt; mso-bidi-font-style: italic; mso-border-alt: none windowtext 0cm; padding: 0cm;">obile devices</span></span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;"> <span style="background: white;">with their ubiquitous, non-stop wireless</span> <span style="background: white;">access make cloud-delivered applications, data, and services more relevant and more instantly available anywhere. </span></span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">App stores</span></b><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;"> have seen a terrific surge in sheer number of the applications available for. Thereby some of the recent app stores such as HiSpace have moved on to the Cloud which makes it easier to seamlessly maintain, access and synchronize the applications across the <b style="mso-bidi-font-weight: normal;">range of devices</b> owned by the typical user or household: TVs, PCs, phones, tablets, gaming devices, etc. The developer community is also challenged with developing and constantly updating <b style="mso-bidi-font-weight: normal;">for multiple OSs</b>, and numerous flavours of phones and tablets. The Cloud enables some consolidation of this work stream. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">“<a href="http://www.techendeavour.com/casestudypage.aspx?title=Mobilizing%20Digital%20Assets">Leapdrive</a>” is a typical example of the way Cloud Providers are enabling content from the Cloud across various channels. The appication allows the users to </span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">remotely access, view, manage and share all their digital content as soon as it is uploaded to user’s cloud storage. All the multimedia – music, photos and videos – are available to the user while they are on the go. The solution supports streaming music and videos, access to photographs, files directly from the cloud space to the mobile device turning your mobile into a <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">bottomless</i></b><i style="mso-bidi-font-style: normal;"> </i>phone with access to “gigabytes” of space!!</span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">Are we missing the iCloud?</span></b></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;">Looking at the future, cloud will work its way even deeper into the consumer sphere beginning next year. The launch of iClould by Apple</span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;"> with iOS5 or better known as the iOS 4S</span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri; mso-fareast-language: EN-IN;"> , is essentially an admittance to the fact that iTunes/local storage/sync model is not acceptable in todays multiple device/content everywhere/web services world. </span><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">After Apple’s iCloud, few other manufacturers are also warming up to the cloud storage and services. HTC was the first to kick of the cloud debate and Huawei is taking it a step further. Huawei provides cloud solution with a free storage of 10 GB in its new devices such as Huawei Vision & Mediapad. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">Though application developers & service providers are considering the cloud as a much more compelling place to host one's applications with each passing day, Enterprises are evaluating Cloud with regards to few key challenges such as security & lock-in. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">A number of open-source projects and products are now attempting to resolve the lock-in problem, but there's still a long way to go. Security, too, is the focus of much talk and a fair amount of activity from industry organizations, but it looks as if it might take a damaging breach to kick-start an industry-wide approach to resolving some core issues. </span></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-IN" style="color: black; mso-bidi-font-family: Calibri;">What lies in the future?</span></b></div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span lang="EN-IN" style="color: black; font-family: Calibri; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Calibri;">Consumerization of Cloud Services isn’t something that’s coming. It’s something that’s here.</span></div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span lang="EN-IN" style="color: black; font-family: Calibri; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Calibri;">As the mobility experts we foresee that very soon the browser will become “An Appstore” in itself and most of the consumer as well as enterprise applications will directly operate through the cloud. <span style="background: white;">The advancements in network speeds and low cost Cloud Storage options will </span>drive the integration of cloud and mobile applications thereby evolving cloud computing as the key. We’ll have people accessing social media and corporate apps from smart phones and tablets. </span></div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><br />
</div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span lang="EN-IN" style="background: white; color: black; font-family: Calibri; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Calibri;">The Mobile Cloud will pave the way for the “Internet of Things.”!! </span></div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><br />
</div><div style="line-height: 150%; margin-bottom: .0001pt; margin: 0cm; text-align: justify;"><span lang="EN-IN" style="background: white; color: black; font-family: Calibri; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Calibri;">Our “10 Cents” on the prediction for the future of cloud & mobile’s marriage, is that they are going to live through this time of evolution and make it a “<i style="mso-bidi-font-style: normal;">perfect</i>” story. </span></div><div style="line-height: 150%; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br />
</div><div style="line-height: 150%; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="background: none repeat scroll 0% 0% white; color: black; font-size: 12pt; line-height: 115%;"></span><i><span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Endeavour is a specialist Mobility Company, providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting"><span style="color: blue;">strategic consulting</span></a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development"><span style="color: blue;">mobile application development </span></a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </span></i><span lang="EN-IN" style="background: none repeat scroll 0% 0% white; color: black; font-family: Calibri; font-size: 11pt; line-height: 150%;"> </span></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-81315640695015224492011-09-14T13:46:00.000+05:302011-09-14T13:46:10.494+05:30Mobilizing the enterprise is imperative for businesses<div class="separator" style="clear: both; text-align: center;"> <style>
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</style> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_4_fMrkr7LXpISwH8hpa1q86QOvC_5hYW1A_4Of9hlpsZhGhswlhDy0fBaUKTd6Sshrw_vyH007hpB36vrZceCk32zJzk5rS_Kqrb4_m7mCoGi2K2l8Q74-XO0qPYv-EFyOU6/s1600/enterprise-mobility-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_4_fMrkr7LXpISwH8hpa1q86QOvC_5hYW1A_4Of9hlpsZhGhswlhDy0fBaUKTd6Sshrw_vyH007hpB36vrZceCk32zJzk5rS_Kqrb4_m7mCoGi2K2l8Q74-XO0qPYv-EFyOU6/s320/enterprise-mobility-1.jpg" width="320" /></a></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">It can’t be denied: Enterprise mobility is truly taking off. Powerful smartphones are becoming omnipresent, as innovations are happening in the tablets space thereby strengthening the foundation for mobile business applications and enterprise mobility. Mobile enterprise is a fertile field for business innovation, competitive growth and profitability. Organizations are considering mobile initiatives to leverage benefits such as:</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">- Quicker on investment </span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">- Increased employee productivity</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">- Desire to interact directly with the customer</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">- More reliance on mobile information workers and tele-workers</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">2011 presents enterprises with humongous opportunities to address emerging trends in the enterprise mobility and telecommunications market. Key corporate mobility initiatives include supporting more smartphones, tablets, and other connected mobile devices for employees, deploying more mobile applications, and establishing mobility policies. </span></span></div><div class="MsoNormal" style="text-align: justify;"><a href="http://www.sap.com/India/ERP"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">SAP</span></span></a><span class="apple-style-span"><span style="background: #FFF8E7; color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"></span></span><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"> has rolled out more than 2,500 iPad tablets to their employees, as they believe that iPad is a useful fantastic tool, not a toy. Wireless apps aren’t just about slings hotting birds or drinking virtual beers anymore. Mainstream business tasks from sales and marketing to customer service and consumer research are quickly making their way from desktops to smartphones.</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">In addition to mobility initiatives, there are emerging technology opportunities for service providers including unified communications (UC), video services, and machine-to-machine (M2M) solutions. Along with growing investment in these priorities, enterprises are increasingly requiring service delivery via as-a-service, cloud-based, and pay-as-you-go pricing and engagement models.</span></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"> <style>
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</style> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSOpVa6CHpRYYm4cQUJUIenwl4AGdG8SSig1zlbPjoIloZC29ogTFsEb78oO4wE1602gxuhAd4rPStv5Us6gHOQfCzwJU8mN7x3DPFpXrVyRys8m_ywA1OF1ETYzvwrI8RSaHc/s1600/enterprise-mobility-2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSOpVa6CHpRYYm4cQUJUIenwl4AGdG8SSig1zlbPjoIloZC29ogTFsEb78oO4wE1602gxuhAd4rPStv5Us6gHOQfCzwJU8mN7x3DPFpXrVyRys8m_ywA1OF1ETYzvwrI8RSaHc/s320/enterprise-mobility-2.jpg" width="320" /></a></div><div class="MsoNormal" style="text-align: justify;"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">People don’t treat Smartphone's the same way they do laptops, but these devices have become every bit as powerful. As an end user they would prefer having enterprise featured phone so that they can do online credit card payment and take advantages of mobile <b style="mso-bidi-font-weight: normal;">banking</b>. Book movie, hotel & travel tickets while they are waiting at the metro station for the next train to arrive. Monitor their health & send the reports generated by the self health assessment mobile applications for diseases such as diabetes, asthma, and chronic illnesses to their doctors.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">This is the consumer facing aspect of Enterprise Mobility, while the scope of Mobility within the Enterprise is humongous. Forrester recently released data showing 78% of information workers either use or want to use smartphones for work. So from a<span class="byline"> business perspective call of today’s time is the need for making the <b style="mso-bidi-font-weight: normal;">sales force</b> truly mobile. Endeavour has built an iPad sales force</span> application suite for a fortune 100 organization in the space of surgical equipment development. Through the app a sales person will be able to access any information when making a sale and a customer visit in an online as well as offline mode. App provides critical information such as Marketing Content, Clinical content, Product Specs, Tools & Apps. This solutions help businesses automate tasks such as inventory control, sales processing, and tracking of customer interactions thereby enabling organizations manage customer relationships better. </span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-IN" style="color: black; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-IN; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Understanding the impact of mobile technology on enterprises is compelling several forward-looking companies to internally start deploying mobility technology solutions into their systems across </span><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">verticals such as Manufacturing, Retail, Healthcare, Education Insurance, Banking and Financial Services. </span></div><div class="MsoNormal" style="text-align: justify;"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">A famous <b style="mso-bidi-font-weight: normal;">retail</b> chain in US envisioned delivering a personalized, convenient shopping experience and at the same time reducing administrative cost and increasing employee effectiveness. So they built an Enterprise application system for their store employees. The solution enables store employees to assist customers by giving product demos, enhancing their shopping experience & increasing the sales. <b style="mso-bidi-font-weight: normal;">Field Force</b> Automation solution in Enterprise mobility has improved a field worker’s productivity by automating the collection and validation of field data and enhancing customer service. The sales representatives are mobile empowered to access CRM system to document sales call details, process customer contact information and verify distribution of product samples, all in real time. <span class="byline">Even <b style="mso-bidi-font-weight: normal;">IT</b> department can benefit from greater mobile efficiency. Giving systems and database administrators the ability to remote monitor performance from any location on the systems and services they are accountable for ensures increase in their efficiency & productivity.</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">mHealth</span></b></span><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"> is a very hot domain and we see with a tablet, a physician can look up patient medical records while making rounds, improving quality of care. Being a key player in enabling mobility in healthcare domain, </span></span><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic;">Endeavour mobile enabled the EMR- EHR-Practice Management Software. The application developed for one of the client helps the physician, Nurses or Physician’s aid to view the patient details, past visit records, health summary and also would help to manage medication refills and orders. <span style="mso-spacerun: yes;"> </span>App is so strong enough that it can assist in Managing Patient Schedules, Demographics and Maintain Patient Health Summary & Visit Notes. The app gives quick access to Lab Results, refill requests, facilitate internal Messaging, complete Audit trails & generates the needed reports and Dashboards. </span><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">A self-service <b style="mso-bidi-font-weight: normal;">human resource</b> portal with mobile accessibility could reduce administration time and improve job satisfaction for employees. </span></span><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";">Clarity PPM Smartphone Application is one such app which implements the Timesheet module of the Clarity PPM’s enterprise project and portfolio management solution on the mobile devices. The solution simplifies workflow and enhances the productivity by bringing the concomitant benefits of location independence. The mobility solution helps user to access the timesheet module on the mobile device and to use the functionalities such as update, save and submit for approval. This mobility solution enables the top management and the users to save time in filling the timesheet and approving the same even while they are on the move. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">Leading <b style="mso-bidi-font-weight: normal;">Business Analytics</b> Software and Service Provider's have a challenge of getting access to uninterrupted business information & statistics to keep business goals updated. Endeavour’s Mobile Dashboard Application solution provides them with dashboards which help in knowing the pulse of the organization’s performance. Dashboards are created and maintained through an easy-to-use Web-based interface. All content is displayed in a role-based, secure, customizable, and extensible environment. The mobile client available on Blackberry & Windows Mobile has unique features such as app cache management, auto update and remote wipe off, search, alerts, support to multiple languages & access anytime any where capabilities. <span class="byline">The application provides view to key performance and indicators assisting managers to make optimal on-the-spot decisions and provide leadership when away from the office. </span></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">The <b style="mso-bidi-font-weight: normal;">Inventory & Aviation</b> industry is also heavily influenced by mobile technology. iPhone application Mobile Inventory Management<span style="mso-spacerun: yes;"> </span>helps traders to monitor customer demands and can<b style="mso-bidi-font-weight: normal;"> </b><span class="byline"><span style="color: black;">determine immediately whether the broken valve on the production line is in stock. With RFID tags on the spare parts allow inventory managers with GPS-enabled smartphone to not only verify availability but also determine exactly where (closet, shelf and bin) the goods needed are located in the warehouse. In </span></span><a href="http://www.blogger.com/goog_174904368">U</a><strong><span style="color: black; font-family: Calibri; font-weight: normal; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold;"><a href="http://www.united.com/">nited Airlines</a> pilots carry iPads which have replaced hefty flight manuals and chart books.</span></strong><span style="color: black;"> With iPad, they are able to quickly and efficiently access reference material without having to thumb through thousands of sheets of paper and reduce clutter on the flight deck.</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="byline"><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">These successful enterprise mobility case studies confirm the saying that, <i style="mso-bidi-font-style: normal;">“the less connected you are to a certain place called work; the better is your productivity.”</i> That’s not conventional thinking but that is becoming the truth as more and more people go mobile and more and more devices are equipped for mobile connectivity. We are seeing an a</span></span><span style="color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">mazing invention of Virtual smartphone Platform which moves smartphone data to the enterprise Cloud by creating a clone of all of the data and applications on the phone. The platform gives IT and end users real-time intelligence and control over smartphone content, activity and applications. Read more about this and many such innovations happening in Mobile c</span><span style="background: white; color: black; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";">loud computing space in our next blog post.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="background: none repeat scroll 0% 0% white; color: black; font-size: 12pt; line-height: 115%;"> </span><i><span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Endeavour is a specialist Mobility Company, providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting"><span style="color: blue;">strategic consulting</span></a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development"><span style="color: blue;">mobile application development </span></a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </span></i><span style="background: none repeat scroll 0% 0% white; color: black; font-size: 12pt; line-height: 115%;"> </span></div><span class="byline"><span style="color: black; font-size: 12pt; line-height: 115%;"></span></span>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-18196669477208743562011-09-07T17:37:00.000+05:302011-09-07T17:37:50.844+05:30Webinar on "Enterprise Security & Android Platform" held on August 25, 2011<div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The Webinar held on August 25, 2011 by Endeavour Software Technologies, on "Enterprise Security & Android Platform" emphasized on the importance of Enterprise security and the role that Android Platform plays in it.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"> <span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Data and transaction security has become of paramount importance with increase in mobile application usage in enterprises. The challenges of the security issues faced have become a top priority in every enterprise. Businesses and IT departments are experiencing employees opting for Android phones as corporate communication tools over other Smartphone as they offer powerful apps and innovative hardware specs. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
The Webinar covered:</span></div><ul><li><span style="font-size: small;">An Overview of Mobility and Mobile Security</span></li>
<li>Best Practices for Secure Software Development</li>
<li><span style="font-size: small;">Android OS specific details with respect to the above</span></li>
</ul><span style="font-size: small;"></span><span style="font-size: small;"></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<div><h3 style="margin: 3px; padding: 0px;"><span style="font-size: small;"><a href="http://www.authorstream.com/Presentation/est_rahul-1177465-enterprise-security-and-android-platform-webinar/" style="font: normal 18px,arial;" target="_blank">Enterprise Security and Andro...</a></span></h3><span style="font-size: small;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" height="354" id="player1177465" width="425"><param name="movie" value="http://www.authorstream.com/player.swf?p=1177465_634509708455941250&pt=3" /><param name="allowfullscreen" value="true" /><param name="allowScriptAccess" value="always"/><embed src="http://www.authorstream.com/player.swf?p=1177465_634509708455941250&pt=3" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" name="player1177465" height="354"></embed></object><div style="font-family: arial; font-size-adjust: none; font-size: 11px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></div ></span></div><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We would also like to thank the participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was well received. </span></span><br />
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<a href="http://www.techendeavour.com/Android_application_development">Android Application Development</a>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-21714434594777363992011-06-20T13:08:00.005+05:302011-08-10T17:18:55.131+05:30State of Mobile Operating Systems - June 2011<i><span style="font-size: x-small;"><span style="color: #7f7f7f; font-family: "Book Antiqua";">By Jayaraman Raghuraman, Endeavour Software Technologies, Inc.</span></span> </i><br />
<div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-family: "Book Antiqua"; font-size: 11pt;"> </span><span style="color: #7f7f7f; font-family: "Book Antiqua"; font-size: 11pt;"></span></div><div class="MsoNormal" style="margin-right: .3in; text-align: justify;"><span style="color: #7f7f7f; font-size: 11pt;">This articles compares 5 mobile operating systems – iPhone, WebOS, Windows Mobile, Android and Blackberry on the current state of the respective mobile OS and their application development tools support. It indicates the pros and cons of each OS. Further it takes a view on the future of windows mobile and the potential of WebOS.</span> <span style="color: #7f7f7f; font-size: 11pt;">A similar study was done a year back and<a href="http://yourmobileblog.blogspot.com/2010/08/state-of-mobile-os-environments.html"> the same can be reviewed</a> in parallel to see how the platforms have evolved over the last 12 months. </span> </div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 11pt;">The 5 platforms are described and compared with respect to </span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 11pt;"></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF9fnKtu1lq0O_h40cguWIo4smcvJzQR3X_743AOREt1XqHX9tLgWpSgBuVkMcYgxwuZPGCQvML5hZQSCbaF_DHd_EJ6IUR_UpIVmiqL0RygkRHLp4amYpK6Nj0In5qA8OdSE7/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF9fnKtu1lq0O_h40cguWIo4smcvJzQR3X_743AOREt1XqHX9tLgWpSgBuVkMcYgxwuZPGCQvML5hZQSCbaF_DHd_EJ6IUR_UpIVmiqL0RygkRHLp4amYpK6Nj0In5qA8OdSE7/s640/2.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><span style="color: #7f7f7f; font-size: 11pt;"> </span> <br />
<div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 18pt;"> </span><span style="color: blue;"><span style="font-size: 18pt;"> </span></span></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"></div><div class="MsoNormal" style="color: #3d85c6; margin-right: 0.3in;"><span style="color: blue;"><span style="font-size: 18pt;"> </span></span><i><span style="font-size: 18pt;"> </span></i></div><div class="MsoNormal" style="color: #3d85c6; margin-right: 0.3in;"><i><span style="font-size: 18pt;">iPhone and iPad</span><span style="font-size: 20pt;"></span></i></div><i><span style="color: #3d85c6;"> </span></i> <br />
<div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: 0.3in;"><span style="color: #7f7f7f; font-size: 14pt;">OS</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version. iOS 4.3</span></b><span style="color: #7f7f7f; font-size: 10pt;"> for iPhone and iPad</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework. </span></b><span style="color: #7f7f7f; font-size: 10pt;">UNIX based kernel built on OS X. Runs on Apple’s A4 processors for iPhone and Apple’s A5 processor for iPad</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility. </span></b><span style="color: #7f7f7f; font-size: 10pt;">iPhone OS 5.0 release planned for summer 2010 with iCloud support and wireless sync features.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Very Stable OS. Optimum use of resources means battery lasts for around 10-12 hours.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> iOS 4 and above supports Enterprise Device Management through MDM</span><b><span style="color: #7f7f7f; font-size: 10pt;"> </span></b> <br />
<div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Apple leads this segment! <b> </b>State of the art, ergonomic and user friendly. Support for multi-touch gestures and accelerometer available. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Based on WebKit, supports HTML5, CSS3 web fonts. Quartz style smooth rendering and smart zoom features. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Storage.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> No external storage. Has Flash memory that varies from model to model. SQLLite and Core data services along with flat files can be used for application data.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;">5MP back camera, A-GPS, 3G, WiFi, Bluetooth. Accelerometer and Multi-touch Retina display for iPhone and 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology for iPad</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Multi Tasking.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> iOS 4.0 and above version supports preemptive multitasking and select background services such as Audio, VOIP and significant location services. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Video - H.264, MPEG-4 in .mp4, .m4v, and .mov formats; </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;"> Audio - in AAC, MP3, M4a, Apple lossless and Audible</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language. </span></b><span style="color: #7f7f7f; font-size: 10pt;">xCode 3.x on Mac OS X 10.6, Objective C</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Apple provides the iPhone SDK v4.3 for iPhone, iPod and iPad apps. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;">The SDKs are bundled with xCode IDE. Unlike other platforms, development is supported only on Mac OS X 10.6 and above. Core Graphics and core libraries offer developers variety of graphics functions. Open GL support is also available in the SDK.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">All developer applications work in a sandbox environment. The OS restricts access to the device except few routine tasks. Developers cannot utilize the device capabilities beyond what is offered by SDK APIs.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;">The Objective C programming is relatively difficult. Prior knowledge of MacOS X programming is great help.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application support</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">App Distribution. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available over the Air via App Store with over 150,000 apps. Private distribution can be done through the enterprise program via iTunes. OTA distribution for Enterprise available in OS 4.0</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Enterprise Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Limited support. Can entertain only one Exchange account, allows PUSH email and real time sync. Supports VPN networks.<b></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Consumer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Huge number of applications available on App Store for consumers to download. 25% apps on the App Store are free. </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices available</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Only one model with varied storage size – iPhone 3GS, iPhone 4G. WiFi only iTouch and iPads with varied device storage options. iPad1 and iPad 2 comes with optional 3G support.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Only one device option will be available each for iPhone, iPod and iPad as is currently available.<b></b></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros /Cons</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">Very powerful API library for variety of touch screen features capabilities of iPhone. These include Swiping, Accelerometer, LBS – Use of GPS, Pinching, Split view and many more</span></li>
</ul><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">Lot of Development help available in terms of MAC tools</span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">People with prior Apple Development experience can pick up this platform very easily</span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">The OS is limited in terms of allowing developers to build background process, applications and increase the power of the capabilities. Apple has put in lot of restrictions on developers in terms of using the API in different ways than prescribed. </span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">Mobile Device Management with enterprise profiles having option to remote wipe and remote lock gives next level security to enterprise users when compare to the previous iOS versions.</span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">SSL VPN gives an option for security in enterprise data transfer. </span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">Over the Air (OTA) method of downloading enterprise applications is available with iOS 4.0 and above and iOS 5.0 and above will have wireless device setup and sync with iTunes library. This was the feature lacking with MDM.</span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">iMessage application gives an option to exchange messages between iOS user who will have iOS 5 and above OS running. It’s direct competition to BB messenger, which made a huge space in enterprise domain. </span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; margin-right: .3in; mso-list: l0 level1 lfo1; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt;">iCloud with iOS 5 gives a way to keep all the enterprise data in the cloud even though device is lost.</span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 10pt;"></span></div><div class="separator" style="clear: both; text-align: center;"></div><ul style="margin-top: 0in; text-align: left;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; margin-right: 0.3in;"><span style="font-size: 10pt;">Multi-tasking – iPhone OS 4 and above supports multitasking but very limited.</span></li>
</ul></ul><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><ul style="margin-top: 0in; text-align: left;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; margin-right: 0.3in;"><span style="font-size: 10pt;">In a way, this is a closed platform, as if you need to build applications to run on various mobile platforms, they have to be rewritten.</span></li>
</ul></ul><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><ul style="margin-top: 0in; text-align: left;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; margin-right: 0.3in;"><span style="font-size: 10pt;">Enterprise Policy support should be more broadened. Currently many default applications cannot be really blocked or restricted. </span></li>
</ul></ul><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><ul style="margin-top: 0in; text-align: left;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; margin-right: 0.3in;"><span style="font-size: 10pt;">It is not possible to lock the device for one Enterprise application all the time, which is a most wanted requirement from many of the enterprise development sponsors.</span></li>
</ul></ul><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><ul style="margin-top: 0in; text-align: left;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; margin-right: 0.3in;"><span style="font-size: 10pt;">Air print is supported only for the group of printers. </span></li>
</ul></ul><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><div class="MsoNormal" style="margin-right: 0.3in; text-align: left;"></div><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 20pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <br />
<div class="MsoNormal"></div><div class="MsoNormal" style="color: #3d85c6; margin-right: 0.3in;"><i><span style="font-size: 20pt;">Android</span></i></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">OS</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version </span></b><span style="color: #7f7f7f; font-size: 10pt;">Android 2.3.4 for mobile devices and Android 3.1for tablet devices</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework </span></b><span style="color: #7f7f7f; font-size: 10pt;">Linux based kernel with core services written in C, C++ and JAVA libraries. It runs on many processor architectures – ARM, MIPS, x86, Power.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility </span></b><span style="color: #7f7f7f; font-size: 10pt;">Upcoming<b> </b>Android OS code named Ice Cream Sandwich will be converging phone and tablet versions of the OS with single UI across all form factors. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency </span></b><span style="color: #7f7f7f; font-size: 10pt;">Performance, efficiency and speed are strong points of all Android smart phones.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management </span></b><span style="color: #7f7f7f; font-size: 10pt;">SDK provides device administration features at system level. Different policies can be enforced like settings password quality, max failed password attempts, password expiration, device lock, data wipe, storage encryption etc.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Very user friendly. Support for Multi-touch gestures and Accelerometer, Magnetometer available at par with iPhone, though iPhone is a shade better.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Optimized graphics </span></b><span style="color: #7f7f7f; font-size: 10pt;">library based on OpenGL ES 1.0 specs.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser </span></b><span style="color: #7f7f7f; font-size: 10pt;">based on WebKit, supports HTML5, CSS3 Web fonts.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Storage </span></b><span style="color: #7f7f7f; font-size: 10pt;">Supports external storage. Flash memory varies from model to model. SQLLite and native data storage mechanisms are available for applications.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Communication </span></b><span style="color: #7f7f7f; font-size: 10pt;">SIP API’s<b> </b>Allows to add SIP-based internet telephony features. Also supports NFC, a short-range wireless technology.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support </span></b><span style="color: #7f7f7f; font-size: 10pt;">Video Camera, A-GPS, 3G, WiFi, Bluetooth. Accelerometer, Gyroscopes, Magnetometer and Multi-touch display with varying display sizes. Some features are device dependent.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Multi Tasking. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Full multi-tasking applications can be written.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Audio - 3GP, MP3, MP4, MIDI, Wave, Ogg, FLAC(Android 3.1+). Video - H.263, H.264 AVC and MPEG4 SP, VP8 (Android 2.3.3+). Flash 10.1 is supported in v2.2 and above.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Eclipse IDE, JAVA.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Google offers Android SDK 2.3.4, 3.1 and NDK for developers to write applications. For graphics and rich user interface, OpenGL ES support is available from the SDK and some custom libraries. SDK offers variety of emulators for developers to test, debug and run the applications during development. In build Unit testing tools.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Operating System offers full control of it to the developer application via number of low level APIs and programming hooks. The programming effort is average compared to other platforms. Prior knowledge of JAVA is must. Low level programming, however, demands specialized mobile development skills using NDK.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application support</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Android Market: </span></b><span style="color: #7f7f7f; font-size: 10pt;">Over 2,00,000 applications available. However compared to the app stores of other Mobile OS platforms, Android Market has a much higher % of free apps.</span></div><div class="MsoNormal" style="margin-right: .3in; text-indent: .5in;"><span style="color: #7f7f7f; font-size: 10pt;">25% apps are free on the other app stores – apple, blackberry.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;">60% apps are free on the Android Market.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">App Distribution: </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available over the air via Android Market controlled by Google. Private OTA distribution is possible.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Enterprise Support:</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Limited device management capabilities. Supports VPN connections.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Consumer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Considerable amount of applications – 2,00000 - are available for users to download free or at nominal charge. Wide range of device options is available.<b></b></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices available</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Droid 2, Xperia, Nexus S, Samsung Galaxy etc. About 150+ devices worldwide.</span></div><div class="MsoNormal" style="margin-right: .3in; text-indent: .5in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Multiple device options are to be available from number of manufacturers. This is one of Android’s biggest accelerators and something Apple will find hard to compete against.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros / Cons</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="separator" style="clear: both; text-align: center;"></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">Open Mobile OS platform, with lot of emerging features that are needed in today’s smart phone. Also enables various touch tone capabilities liked by people on iPhone.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">More than 150 devices by various manufacturers.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Truly Multi-threaded, multi-processing OS. Developers can build lot of capabilities, not possible on the Apple iPhone platform.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">The OS contains a lot of emulator UI skins that enables a developer to develop the application for one set of screen sizes and intensity, but easily make it available on other screen sizes, sharpness without any development. This is huge for both manufacturers and developers.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Many OEM’s are building net-books / tablets / other mobile devices based on the Google Android platform. Not sure how this ties with the Google Chrome OS.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">Android Market is the second most popular application store with more than 2,00,000 applications available for download. 60% of these are free. On other app stores – Apple, Blackberry, about 25% are free.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">The Android 3.1 OS is a state of the art mobile OS with features available on standard desktop OS and higher performance. More details available on </span><a href="http://developer.android.com/sdk/android-2.2.html"><span style="color: #7f7f7f; font-size: 10pt; line-height: 115%;">http://developer.android.com/sdk/android-3.1.html</span></a><span style="font-size: 10pt; line-height: 115%;"></span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">Enterprise Security and other device administration features will make organizations to include Google Android in the enterprise. This adoption of Android by enterprises will increase in near future </span></li>
<ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">The biggest disadvantage of the Android OS is how they will continue to support the various OS / devices going into the future. Also the vision for Android vs. that of Google Chrome in other devices other than mobile phones is not clear.</span></li>
</ul></ul><div class="MsoNormal" style="margin-right: .3in;"></div><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 20pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <br />
<div class="MsoNormal"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 20pt;"> </span><i style="color: #3d85c6;"><span style="font-size: 20pt;">Windows Mobile </span></i></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">OS</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Windows Mobile 6.5. No major OS architecture changes since last 10 years.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future</span></b><span style="color: #7f7f7f; font-size: 10pt;">. This windows mobile version discontinued . No more further releases. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Windows CE 5.2 based kernel with core applications build in Windows C, C++ and Windows API.<b></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Completely revamped Windows 7 is to be launched later this year. No backward application compatibility.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> With full usage of WiFi, 3G, GPS and bright display the battery lasts for 5-7 hours.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Support for enterprise level device management is available. Exchange Active Sync is available for PUSH emails.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Conventional Graphical User Interface. No support for multi-touch gestures and Accelerometer available yet. Windows 7 may have support for these. Windows Mobile certainly lags way behind competition here.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Internet Explorer, Relatively primitive web browser. Supports Flash Lite 3.1. Third party browsers such as Opera are available for download.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Storage.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Supports external storage. Flash memory varies from model to model. For application data storage, SQLLite, SQL CE and many third party database tools are available.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Video Camera, A-GPS, 3G, WiFi, Bluetooth. Conventional GUI display with varying display sizes. Some features are device and manufacturer dependent.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Multi Tasking.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Full multi-tasking applications can be written.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">MP3, ASF, WMA, WMV</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Visual Studio v6.0, .Net 2008. Embedded Visual C++, Visual C++, and Visual C #.net. Windows 7 uses XNA framework and Silverlight.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;">For applications development, Microsoft offers the Windows Mobile SDK bundled with its Visual Studio all in one tool. For graphics functions custom OpenGL ES libraries are available. SDK offers generic emulators to use during development for testing the apps. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Operating System offers full control to the developer. Though low level programming needs specialized mobile development skills. Given the developer community exposure to Microsoft technologies, the learning curve is very shallow.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application support</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"><span id="goog_1487697009"></span><span id="goog_1487697010"></span></div><b><span style="color: #7f7f7f; font-size: 10pt;">Windows Mobile Market Place. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Less than 1500 apps<b>. </b>This is a major hurdle for Windows Mobile. However there are number of 3<sup>rd</sup> party app stores such as Handango which have over 20,000 windows mobile apps.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">App Distribution. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available over the air via Windows Market Place controlled by Microsoft. Private OTA distribution can be done without too much trouble.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Enterprise Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available. Device Management Capabilities available through Sync functions and third party software.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Consumer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Considerable amount of applications are available for users to download free or at nominal charge on various forums. Wide range of device options is available.<b></b></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices available</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Many devices are available. Multiple phone models from variety of manufacturer are available. E.g. HP, Motorola, Palm, HTC etc.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Multiple device options are likely to continue to be available from number of manufacturers. Windows Mobile 7 holds the key to the future.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros / Cons</span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Based on popular .NET developer tools. Supports MS tools including Active Directory, Exchange ,etc easily.<b style="mso-bidi-font-weight: normal;"></b></span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">OS was not upgraded for a long time , for over 6 years, and did not support the various rich features available in Android, iPhone, etc. Microsoft waited for a long time to revamp the entire Mobile OS platform. Now, with Windows Mobile 7, people are waiting to see how it has changed. However, none of the apps that exist today will run on WM7, it is not backward compatible.<b style="mso-bidi-font-weight: normal;"></b></span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Microsoft did not impose enough standard on how manufacturers will build devices using their OS. Hence applications built on one device usually causes developer a lot of problems to support on other devices. This increases the cost of supporting various platforms.<b style="mso-bidi-font-weight: normal;"></b></span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">The OS is not free. Device manufacturers have to pay a license fee on each device running the OS.<b style="mso-bidi-font-weight: normal;"></b></span></li>
</ul><div class="MsoListParagraph" style="margin-right: .3in; mso-list: l2 level1 lfo2; text-indent: -.25in;"><span style="color: #7f7f7f; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font: 7pt "Times New Roman";"> </span></span><span style="color: #7f7f7f; font-size: 10pt; line-height: 115%;">Existing applications are not compatible from Windows phone 7</span></div><div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 20pt;"> </span><i style="color: #3d85c6;"><span style="font-size: 20pt;">Windows Phone</span></i></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">OS</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Windows Phone 7.1 called as Mango. Launched on October 21, 2010. The new mango version has lot of new features like skydriver (Cloud storage) , </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Windows CE 7 based kernel with core applications build in Windows C, C++ and Windows API.<b></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Multitasking, IE9 (including GPU acceleration), Twitter, GPU acceleration, People hub, SkyDrive syncing of Office documents</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;">Nokia has partnered with Microsoft for next generation Windows Phone devices.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Dual Core Support (SMP, ARMv6), WIFI Positioning System, IE7, DLNA (Digital Living Network Alliance), Cellcore, Bluetooth 2.1</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Support for enterprise level device management is available. Exchange Active Sync is available for PUSH emails.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Conventional Graphical User Interface. Support for multi-touch gestures and Accelerometer available. XNA Orientation, Microsoft’s game platform supporting both 2D sprite-based and 3D graphics with traditional game-loop architecture.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Internet Explorer, Relatively primitive web browser. Supports Flash Lite 3.1 and Silverlight</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Storage.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Supports external storage. Flash memory varies from model to model. For application data storage, SQLLite, SQL CE and isolated storage in the application space</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Video Camera, A-GPS, GPU, 3G, WiFi, Bluetooth. Conventional GUI display with varying display sizes. Some features are device and manufacturer dependent.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">MP3, ASF, WMA, WMV</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Visual Studio Net 2010. Visual C #.net. XNA framework and Silverlight.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;">For applications development, Microsoft offers the Windows Phone developer tools compatible only with Visual Studio 2010l. For graphics functions XNA libraries are available. SDK offers generic emulators to use during development for testing the apps. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Operating System application layer to the developer to develop and run the application. Given the developer community exposure to Microsoft technologies, the learning curve is very shallow.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application support</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;"><span id="goog_1487697013"></span><span id="goog_1487697014"></span>Windows Phone Market Place. </span></b><span style="color: #7f7f7f; font-size: 10pt;">More than 1500 apps<b>. </b>This is a major hurdle for Windows Phone.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">App Distribution. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available over the air via Windows Market Place controlled by Microsoft. Private OTA distribution can be done without too much trouble.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Enterprise Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available. Device Management Capabilities available through Active Sync and Push Notification</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Consumer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Considerable amount of applications are available for users to download free or at nominal charge on market place. Wide range of device options is available.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices available</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Many devices are available. Multiple phone models from variety of manufacturer are available. E.g. HTC, Nokia.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Multiple device options are likely to continue to be available from number of manufacturers. Windows Phone 7 holds the key to the future.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros / Cons</span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Based on popular .NET developer tools. Supports MS tools including Active Directory, Exchange, etc easily.<b style="mso-bidi-font-weight: normal;"></b></span></li>
<div class="separator" style="clear: both; text-align: center;"></div><ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">There is no backward compatibility, As this is newly introduced. Supports the various rich features available in Android, iPhone, etc. Microsoft waited for a long time to revamp the entire Mobile OS platform. Now, with Windows Phone 7.</span></li>
</ul><ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Microsoft did impose enough standard on how manufacturers will build devices using their OS. This increases the cost of supporting various platforms.</span><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 10pt; line-height: 115%;"> </span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10pt;"><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 10pt; line-height: 115%;">Multi Tasking applications can be written, but very limited.</span></li>
</ul></ul><ul style="margin-top: 0in;" type="disc"><ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo2; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">The OS is not free. Device manufacturers have to pay a license fee on each device running the OS.</span></li>
</ul></ul><div class="MsoNormal" style="margin-right: .3in;"></div><div style="color: #3d85c6;"><i><span style="font-size: 20pt;">Web OS</span></i></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">OS</span></div><div class="MsoNormal"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 20pt;"> </span><span style="color: #7f7f7f;"></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version. </span></b><span style="color: #7f7f7f; font-size: 10pt;">WebOS v2.0 The most developer friendly OS ever!</span><span style="color: #7f7f7f;"> The new beta version got released recently</span><span style="color: #7f7f7f; font-size: 10pt;"></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility. </span></b><span style="color: #7f7f7f; font-size: 10pt;">webOS 3.0 release planned for summer 2010 with iCloud support and wireless sync features.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">HP’s WebOS 3.0 features a neat notification system, along with the ability to multitask with a card-based method to switch between open apps, group related tasks in a stack of cards, and flick apps off with a simple finger gesture.</span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Recently HP has taken a step forward with “Enyo Framework” which replaces with Mojo. With this change HP expect some of highlighted features like Faster performance, Hardware acceleration, Browser based development and so on.</span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Monolithic Linux based kernel with proprietary components developed by HP (Palm). Runs on ARM processors.<b></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Recent takeover by HP might define a clearer roadmap in the next quarter.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Open OS. Very efficient in handling multiple tasks with proper utilization of the resources such as WiFi, 3G, GPS makes for longer battery life.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Support for enterprise level device management is optionally available. Exchange Active Sync is available for Push emails.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience. </span></b><span style="color: #7f7f7f; font-size: 10pt;">At par with iPhone/Android. Multi touch gestures and support for Accelerometer are available.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser. </span></b><span style="color: #7f7f7f; font-size: 10pt;">WebKit based browser with support for HTML5 and CSS 3 standards.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Storage. </span></b><span style="color: #7f7f7f; font-size: 10pt;">OS Supports external storage. None of the current devices have it though. For the application data storage SQLLite is available. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support:</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Video Camera, A-GPS, 3G, WiFi, Bluetooth, Slide Out or Candy Bar Keyboard (QWERTY). Has Accelerometer and multi touch gesture touch screen. Inductive charging support available.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Multi Tasking:</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Full multi-tasking applications can be written.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Audio formats: MP3, AAC, AAC+, eAAC+, AMR, QCELP, WAV; Video formats: MPEG-4, H.263, H.264</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Eclipse IDE, JavaScript, HTML</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;"> WebOS SDK is available to developers. Developers use Ares for UI building with webOS mojo Framework SDK underneath. For the plug-in application development, WebOS PDK is available. The SDK also offers various emulators to be used for the development testing and debugging.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Operating System offers full control of it to the developer application via number of low level APIs and programming hooks. Web developers may easily develop programs. No specific knowledge on Mobile development is necessary.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application support</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">App Distribution.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Available over the air via Palm App Catalog controlled by Palm. The private OTA distribution can be done. Code Signing is mandatory.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Enterprise Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Available. Device Management Capabilities available through Sync functions and third party software.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Consumer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Limited. Device hardware options available in the market are very limited.<b></b></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices available</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Current. </span></b><span style="color: #7f7f7f; font-size: 10pt;">HP Pre, HP Pre2, HP Pre3, HP Pixi, Pixi plus <b>Tablets :</b> HP Touchpad </span></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="color: #7f7f7f; font-size: 10pt;"> </span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future. </span></b><span style="color: #7f7f7f; font-size: 10pt;">No clear roadmap available. However indications are that HP WebOS tablet is one way in which HP is looking to use WebOS.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros / Cons</span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Based on very popular web development kit and JavaScript. Makes it easy for web developers to learn this new platform.</span><span style="font-size: 10pt; line-height: 115%;"> </span><span style="font-size: 10pt; line-height: 115%;"></span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">HP will probably announce a variety of devices, thus spreading the adoption of WebOS as a new platform. This will probably compete with Android and Windows Mobile as an OS options available to device manufacturers. There is also a school of thought which suggests that by October 2010, Web OS is headed for the HP WebOS Tablet.</span><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 10pt; line-height: 115%;"> </span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10pt;"><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 10pt; line-height: 115%;">The upcoming released of HP Touch pad webOS 3.0 is expected to be released in 2nd quarter. We have to wait and touch for usability and performance related information.</span></li>
</ul><ul style="margin-top: 0in;" type="disc"><div class="separator" style="clear: both; text-align: center;"></div><ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10pt;"><span style="font-size: 10pt; line-height: 115%;">The WebOS was taken up initially by lot of developers and development organizations, but the interest waned due to lack of devices running the OS. A resurgence is likely now that HP will spend on ensuring that developers get the necessary support for the platform </span><span style="font-size: 10pt; line-height: 115%;"></span><div style="color: #3d85c6;"><i><span style="font-size: 20pt;"> </span></i></div><span style="font-size: 10pt; line-height: 115%;"> </span></li>
</ul></ul><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; display: none; font-size: 20pt;"> </span> <i style="color: #3d85c6;"><span style="font-size: 20pt;">Blackberry</span></i> <br />
<div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">OS</span></div><span style="color: #7f7f7f; font-size: 9pt;"> </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;"></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">Current Version. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Blackberry 6.0, Future Release: Blackberry 7.0</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Base Framework. </span></b><span style="color: #7f7f7f; font-size: 10pt;">RIM proprietary OS, Java development Framework.<b></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Future Visibility.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Blackberry 7.0 and Blackberry Playbook. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="color: #7f7f7f; font-size: 10pt;">Also the new Blackberry Tables runs on QNX® Neutrino® RTOS platform. Blackberry aims to integrate with QNX platform for upcoming Smartphone’s. The Playbook can run all Blackberry and Android Applications too.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><div class="separator" style="clear: both; text-align: center;"></div><b><span style="color: #7f7f7f; font-size: 10pt;">OS Efficiency.</span></b><span style="color: #7f7f7f; font-size: 10pt;">. Very efficient in handling multiple tasks with proper utilization of the resources such as WiFi, 3G, GPS makes for longer battery life.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Device Management. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Fully functional enterprise support is available using BES.<b> </b>Also can be integrated with Microsoft’s exchange server.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">User Experience. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Not so good as the iPhone/Android, however with the new 6.0 OS the User experience has improved significantly.</span><span style="color: #7f7f7f; font-size: 10pt;"></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Web Browser. </span></b><span style="color: #7f7f7f; font-size: 10pt;">From Blackberry OS version 6.0 & above has fully functional support for HTML5</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Storage. </span></b><span style="color: #7f7f7f; font-size: 10pt;">OS Supports external storage. For the application data storage SQLLite is available. </span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Hardware Support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Video Camera, A-GPS, 3G, WiFi, Bluetooth, Slide Out or Candy Bar Keyboard (QWERTY). Has Accelerometer and multi touch gesture touch screen. Inductive charging support available.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Multi Tasking:</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Full functional multi-tasking applications can be written.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Media Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Audio formats: MP3, AAC, AAC+, eAAC+, AMR, QCELP, WAV; Video formats: MPEG-4, H.263, H.264</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Development environment</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Tools and Language: </span></b><span style="color: #7f7f7f; font-size: 10pt;">Eclipse IDE, JAVA, Blackberry JDE.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">SDK. </span></b><span style="color: #7f7f7f; font-size: 10pt;">JDK 4.3, 4.5, 4.7, 5.0 and 6.0, 6.2(7.0)</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b><span style="color: #7f7f7f; font-size: 10pt;">Developer Support. </span></b><span style="color: #7f7f7f; font-size: 10pt;">Operating System offers full control of it to the developer application via number of low level APIs and programming hooks. The programming effort is average compared to other platforms. Prior knowledge of JAVA is must. Low level programming, however, demands specialized mobile development skills using NDK.</span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Application Support</span><span style="color: #7f7f7f; font-size: 11pt;"></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 9pt;"> </span><span style="color: #7f7f7f; font-size: 10pt;"> <b style="mso-bidi-font-weight: normal;">App distribution.</b> Over the air via Blackberry App Store. Private OTA distribution is also possible.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 10pt;"> <b style="mso-bidi-font-weight: normal;">Enterprise support.</b> Complete support managing the entire MDM model is available.</span></div><div class="MsoNormal" style="margin-right: .3in; text-indent: .5in;"><span style="color: #7f7f7f; font-size: 10pt;"> Supports VPN connections.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><b style="mso-bidi-font-weight: normal;"><span style="color: #7f7f7f; font-size: 10pt;">Consumer support.</span></b><span style="color: #7f7f7f; font-size: 10pt;"> Considerable amount of applications are available for users to download free or at nominal charge. Wide range of device options is available.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Devices Available</span><span style="color: #7f7f7f; font-size: 11pt;"></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 9pt;"> </span><b style="mso-bidi-font-weight: normal;"><span style="color: #7f7f7f; font-size: 10pt;">Current</span></b><span style="color: #7f7f7f; font-size: 10pt;">: Curve, Pearl, Bold, Storm, Tour, Storm 2, Bold 2, Torch, Blackberry Playbook.</span><i><span style="color: #7f7f7f; font-size: 9pt;"></span></i></div><div class="MsoNormal"><span style="color: #7f7f7f; font-size: 20pt;"> </span><b style="mso-bidi-font-weight: normal;"><span style="color: #7f7f7f; font-size: 10pt;">Future</span></b><span style="color: #7f7f7f; font-size: 10pt;"> : QNX Real time operating system</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f;">Pros / Cons</span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Blackberry is a popular enterprise device; it provides lot flexibility to develop application on the low level.</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Features like GPS, Wi-Fi, Multi tasking are more advantageous for developers</span></li>
<li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"> <span style="font-size: 10pt; line-height: 115%;">For the past one year, Blackberry has changed its strategy to focus on consumer market. The new release of Blackberry OS 7 and Playbook has boosted the blackberry in consumer market. However it is very early stage to predict. It has still long way to go.</span></li>
<div class="separator" style="clear: both; text-align: center;"></div><ul><li class="MsoNormal" style="color: #7f7f7f; line-height: 115%; margin-bottom: 10.0pt; mso-list: l1 level1 lfo4; mso-themecolor: text1; mso-themetint: 128;"><span style="font-size: 10pt; line-height: 115%;">Blackberry has lot of devices, developing application and make it compatible for all those devices is a huge task for the developers</span></li>
</ul></ul><div class="MsoNormal"></div><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 20pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <br />
<div class="MsoNormal"></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="color: #7f7f7f; font-size: 20pt;">Trends</span></b></div><div style="line-height: 12.75pt; margin-bottom: 15.7pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"><span style="color: #333333; font-family: Arial; font-size: 10pt;">2010—except for Microsoft, which saw a 20.3 percent decline.</span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #333333; font-family: Arial; font-size: 10pt;"> </span><span style="color: #7f7f7f; font-size: 20pt;"></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 11pt;"> </span><span style="color: #7f7f7f; font-size: 11pt;"></span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div align="right" class="MsoNormal" style="margin-right: .3in; text-align: right;"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyhl8Q2y_Z7I5Z17TlZeY9-Pr-O2XkB1vYluc2dSGNlF2OGGgm2Uu7SZ_YqbNd6mqo8rmoT-1kd2jbK7gxH9333OfnsTUXb_Up_kTLU-pVtnimzF8Ruj6NDHfO2BZc6i43Nswn/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyhl8Q2y_Z7I5Z17TlZeY9-Pr-O2XkB1vYluc2dSGNlF2OGGgm2Uu7SZ_YqbNd6mqo8rmoT-1kd2jbK7gxH9333OfnsTUXb_Up_kTLU-pVtnimzF8Ruj6NDHfO2BZc6i43Nswn/s320/1.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTtzUhfWw16mpeaqd-dAnZLpw5LA7rJnHhRINJVP7DPm84JXykLoRzPBoa4ll1T3JM4P0fw7Fkjs3sdfautJYJL34PhzGABt_nWuREm80RmtCEon_kPubVmuq3-pRNZuJH0EMR/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTtzUhfWw16mpeaqd-dAnZLpw5LA7rJnHhRINJVP7DPm84JXykLoRzPBoa4ll1T3JM4P0fw7Fkjs3sdfautJYJL34PhzGABt_nWuREm80RmtCEon_kPubVmuq3-pRNZuJH0EMR/s320/2.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: left;"><span style="color: #7f7f7f; font-size: 9pt;">Data source: Gartner</span></div></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="color: #7f7f7f; font-size: 11pt;">The clear winners are iPhone and Android</span></b><span style="color: #7f7f7f; font-size: 11pt;">. Android more so – a growth of 800%YoY – backed by multiple carriers, buoyed by strong marketing campaigns. It is almost given that both of these will catch up with Blackberry in too for a horizon.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 11pt;">In the US, Android (28%) has already raced to the 2<sup>nd</sup> spot displacing iPhone OS(21%). RIM (36%) continues to be number one.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"><b style="mso-bidi-font-weight: normal;"><span style="color: #7f7f7f; font-size: 11pt;">Phones grow, Smartphone even more</span></b><span style="color: #7f7f7f; font-size: 11pt;">.</span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="color: #7f7f7f; font-size: 11pt;">Overall, the global mobile phone sales totaled approx 315 million units in Q1 2010 – a 17 percent increase over Q2 2009.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal"><span style="color: #7f7f7f; font-size: 11pt;">Smartphone sales to end-users reached 54.3 million units - an increase of 48.7 per cent from the first quarter of 2009.</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><b style="mso-bidi-font-weight: normal;"><span style="color: #7f7f7f; font-family: "Times New Roman"; font-size: 11pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span></b> <br />
<div class="MsoNormal"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="line-height: 12.0pt;"><b><span style="color: black; font-family: Verdana; font-size: 9pt;">Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 Compound Annual Growth Rate </span></b><span style="color: black; font-family: Verdana; font-size: 9pt;"></span></div><table border="1" cellpadding="0" class="MsoNormalTable" style="mso-cellspacing: 1.5pt; mso-yfti-tbllook: 1184;"><tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span style="font-family: Verdana; font-size: 9pt;">Operating System</span></b><span style="font-family: Verdana; font-size: 9pt;"></span></div></td> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 56.25pt;" valign="bottom" width="56"><div align="center" class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-family: Verdana; font-size: 9pt;">2011 Market Share</span></b><span style="font-family: Verdana; font-size: 9pt;"></span></div></td> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 56.25pt;" valign="bottom" width="56"><div align="center" class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-family: Verdana; font-size: 9pt;">2015 Market Share</span></b><span style="font-family: Verdana; font-size: 9pt;"></span></div></td> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 65.25pt;" valign="bottom" width="65"><div align="center" class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-family: Verdana; font-size: 9pt;">2011-2015 Unit CAGR</span></b><span style="font-family: Verdana; font-size: 9pt;"></span></div></td> </tr>
<tr style="mso-yfti-irow: 1;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">Android</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">38.9%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">43.8%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">23.7%</span></div></td> </tr>
<tr style="mso-yfti-irow: 2;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">BlackBerry OS</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">14.2%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">13.4%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">18.3%</span></div></td> </tr>
<tr style="mso-yfti-irow: 3;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">Symbian</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">20.6%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">0.1%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">-68.8%</span></div></td> </tr>
<tr style="mso-yfti-irow: 4;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">iOS</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">18.2%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">16.9%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">17.9%</span></div></td> </tr>
<tr style="mso-yfti-irow: 5;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">Windows Phone 7/Windows Mobile</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">3.8%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">20.3%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">82.3%</span></div></td> </tr>
<tr style="mso-yfti-irow: 6;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">Others</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">4.3%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">5.5%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">27.6%</span></div></td> </tr>
<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;"> <td nowrap="nowrap" style="padding: .75pt .75pt .75pt .75pt; width: 179.25pt;" valign="bottom" width="179"><div class="MsoNormal" style="line-height: 12.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Verdana; font-size: 9pt;">Total</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">100.0%</span></div></td> <td nowrap="nowrap" style="padding: 0.75pt; text-align: center; width: 56.25pt;" valign="bottom" width="56"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">100.0%</span></div></td> <td style="padding: 0.75pt; text-align: center; width: 65.25pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="line-height: 12pt;"><span style="font-family: Verdana; font-size: 9pt;">20.1%</span></div></td> </tr>
</tbody></table><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 12.0pt;"></div><div class="MsoNormal" style="line-height: 12pt;"><span style="color: black; font-family: Verdana; font-size: x-small;">Source: IDC Worldwide Quarterly Mobile Phone Tracker, June 9, 2011.</span> </div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b>Worldwide Smartphone Sales to End Users by Operating System in 1Q11 (Thousands of Units)</b></div><table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184;"><tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="padding: 0in 0in 0in 0in;" valign="bottom"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b>Company</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="bottom"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>1Q11</b></div><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b> Units</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="bottom"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>1Q11 Market Share (%)</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="bottom"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>1Q10</b></div><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b> Units</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="bottom"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>1Q10 Market Share (%)</b></div></td> </tr>
<tr style="mso-yfti-irow: 1;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">Android</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">36,267.8</div></td> <td style="padding: 0in; text-align: center;" valign="top"><div align="right" class="MsoNormal">36.0</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">5,226.6</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">9.6</div></td> </tr>
<tr style="mso-yfti-irow: 2;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">Symbian</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">27,598.5</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">27.4</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">24,067.7</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">44.2</div></td> </tr>
<tr style="mso-yfti-irow: 3;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">iOS</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">16,883.2</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">16.8</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">8,359.7</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">15.3</div></td> </tr>
<tr style="mso-yfti-irow: 4;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">Research In Motion</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">13,004.0</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">12.9</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">10,752.5</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">19.7</div></td> </tr>
<tr style="mso-yfti-irow: 5;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">Microsoft</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">3,658.7</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">3.6</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">3,696.2</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">6.8</div></td> </tr>
<tr style="mso-yfti-irow: 6;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">Other OS</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">3,357.2</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">3.3</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">2,402.9</div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">4.4</div></td> </tr>
<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;"> <td style="padding: 0in 0in 0in 0in;" valign="top"><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b>Total</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>100,769.3</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>100.0</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>54,505.5</b></div></td> <td style="padding: 0in 0in 0in 0in;" valign="top"><div align="right" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;"><b>100.0</b></div></td> </tr>
</tbody></table><div class="MsoNormal"><span style="font-size: x-small;">Source: Gartner (May 2011)</span></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal" style="margin-right: .3in;"></div><div class="MsoNormal"></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-73155639856159487302011-07-28T12:20:00.000+05:302011-07-28T12:20:02.374+05:30Webinar on "Enterprise Mobility Strategy" held on July 21, 2011The Webinar held on July 21, 2011 by Endeavour Software Technologies, on "Enterprise Mobility Strategy" highlighted the 5 Important Factors for a Successful Enterprise Mobility Strategy.<br />
<br />
The webinar covered:<br />
<ul><li>Is organization’s mobility strategy ready? </li>
<li>What should be considered for preparing the enterprise mobility strategy?</li>
<li>Is the enterprise well equipped to manage multiple mobile platforms, tablet devices, face the fragmentation & manage those devices effectively? </li>
<li>Has security been considered as a component in the strategy? </li>
<li>Is the IT department ready and well equipped to manage the mobile applications?</li>
</ul><br />
<iframe frameborder="0" height="300" src="http://player.vimeo.com/video/26959364?title=0&byline=0&portrait=0" width="400"></iframe><br />
<br />
We would also like to thank the participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was well received.The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-48279615576457994762011-07-19T16:44:00.000+05:302011-07-19T16:44:52.576+05:30NFC based applications making everyday life easier<style>
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</style> <i><span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Endeavour is a specialist Mobility Company, helping organizations utilize NFC capabilities on Smartphones. Endeavour has been providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting"><span style="color: blue;">strategic consulting</span></a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development"><span style="color: blue;">mobile application development </span></a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </span></i><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigHRb5fHTVSyvdcb1RXXgwCCahA7_KB6S8VmF-vPZPUw1Cy77ZPMIW5P3Ompn0qhqU3FlVIrw_6LsyyABA7H7zkPvqDelk8sauO2WCgmo5OCp0u6C70ZQa29UxWrSo83s3aCv_/s1600/NFC_3_1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigHRb5fHTVSyvdcb1RXXgwCCahA7_KB6S8VmF-vPZPUw1Cy77ZPMIW5P3Ompn0qhqU3FlVIrw_6LsyyABA7H7zkPvqDelk8sauO2WCgmo5OCp0u6C70ZQa29UxWrSo83s3aCv_/s200/NFC_3_1.png" width="198" /></a></div><i><span style="font-family: Calibri; font-size: 10pt; line-height: 115%;"></span></i><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">Imagine it's 2013. You walk into a store; pick up an electronic magnetic trolley. As you buy your groceries you put it inside the trolley. Once you are done with your shopping the total amount will be flashed on a tiny device placed on the trolley. You take out your mobile, wave the device around and click 'pay'. But then, your Smartphone application reminds you that you are eligible for some discount at that store. It calculates the discount and automatically deducts the payable amount from your account. The whole process is complete in a few minutes and all thanks to NFC.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><b>NFC and NFC Forum</b> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">NFC i.e <a href="http://en.wikipedia.org/wiki/Near_field_communication">Near-field communications</a> a new wireless technology is slowly getting implemented into the mobile sphere. NFC uses Magnetic field induction to enable communication between devices in close proximity. It operates at unlicensed 13.65 MHZ. It’s based on <a href="http://en.wikipedia.org/wiki/Radio-frequency_identification">RFID</a> technology, and its open platform technology is approved by ISO/IEC global standard. <a href="http://www.nfc-forum.org/">NFC Forum</a> was formed in 2004. The forum has defined 4 types of tag for operating mode for devices as: Pear2Pear, Reader/Writer & Card emulation. </span></span><br />
<br />
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</style> <b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">NFC applications going a long way</span> </span></b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">NFC, makes it possible to not only use your phone to make purchases in a store, but ultimately replace a lot of other things you normally carry around in your wallet. Applications integrated with NFC enabled phones have the potential to replace hotel room key, business card, public transportation (i.e bus, train) card, concert, sports or other event tickets and also boarding pass for getting on a plane. NFC apps brings a future where your identification, be it your driver’s license, passport, biometric and/or insurance data will be accessible through NFC enabled device. Google Android NFC devices by touching can launch the game on the second device. Using a peer to peer scenario, NFC can also be used to sync devices, share mobile apps with your friends and transfer photos between cameras, smartphones or tablets.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><br />
NFC tags have already reached a price point where it is feasible to print off batches of NFC stickers that enable users to create special ‘short cuts’ that make their lives easier. For example, when a child gets home from school, he or she could touch an NFC sticker just inside the door that sends an ‘I’m home from school’ message to a parent. Older people with poor sight or suffering from arthritis could have NFC stickers containing friends’ and family members’ phone numbers saved on them, these could be stuck to the corners of photographs of these people and, when touched with an NFC-enabled phone, would initiate a phone call to the right person, without the need to look up phone numbers.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><br />
Restaurants would be able to serve up menus via passer-by simply tapping a device to a sign. Extending the payment option, Endeavour has developed the next generation <a href="http://www.delos-solutions.com/">mobile payment system application</a>. It’s customizable for hospitality domain, where the customers could pay the restaurant bill using his / her iPhone. The application at the launch takes personal & credit card information which would be used to pay the bills. Bill would be presented on the screen with the details like item description and price, discounts (coupons) tax and total bill amount. There is provision to pay tip (could be by percentage of the bill amount or fixed amount) and the app would prompt to enter the CVV no of the credit card before submitting the payment process. The application also screens list of all the past bills and discount (coupons) details.<br />
</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><b>NFC Services beyond Payment</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">As mobile commerce emerges, companies like Google, Square, and Apple are placing their bets on some form of mobile payment where the users' smartphone becomes a credit transactional device. Google has teamed up with MasterCard and CitiGroup to produce Google Wallet. <a href="http://www.google.com/wallet/">Google Wallet</a> is a mobile app, it will do more than a regular wallet ever could. One would be able to store credit cards, offers, loyalty cards and gift cards. When you tap to pay, your phone will also automatically redeem offers and earn loyalty points for you. US outlets of <a href="http://www.starbucks.com/">Starbucks</a> internationally known for its coffee has come out with apps for Android, iPhone and BlackBerry that allow users to pay using their mobile phones at its outlets. The app basically links to a customer's existing Starbucks account through data connection and deducts the amount from it once he has decided to pay using the mobile phone. Silicon Valley startup <a href="http://www.naratte.com/">Naratte</a> claims can do roughly the same thing without adding a chip to the handset. Naratte introduced Zoosh, a technology that lets phones exchange transaction information via inaudible sound waves. Zoosh could also be used for transactions between two handsets, including social transactions such as becoming connected on a social-networking service or exchanging contact information. <br />
<b> </b> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><b>2011 will be flooded with NFC devices</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">As Nokia demoed recently using N9, NFC can allow cell phones to pair with peripherals like speakers or Bluetooth headsets just by coming in contact with them. There is a possibility that the next Xperia range of smartphones from Sony Ericsson will have NFC chip in them. Nokia expected to ship a handful of devices with NFC chip in them by the end of this year. The iPhone 5 with NFC would be one of the most high-profile devices that would try to replace wallet and push mobile payments. Android's devices with gingerbread 2.3.3 has full NFC support where Google has added new capabilities for developers, including updates to the API that now allow for both reading and writing to standard NFC tags. It also has advanced Intent dispatching that gives apps more control over how/when they are launched when an NFC tag comes into range. Blackberry is not behind the race, NFC-enabled BlackBerry Bold 9900 and 9930 smartphones based on Blackberry 7 OS support for both tag reading/writing and card emulation applications.<b> </b> </span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><b>Not so good sides of NFC, which is getting addressed</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;">Now let’s take a second to think about how much cash we walk around with on a daily basis. Next consider the last time you wanted to purchase an item and you were unable to use a credit or debit card. The fact is we don’t see technological advancements have been made in recent years to adequately replace the flimsy plastic and magnetic strip. Lack of smartphone buyers, financial institution reluctant to take a massive risk, software security, likelihood of fraud and theft in the relatively unsecured mobile world are few of the hurdles NFC needs to overcome.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="line-height: 115%;"><br />
NFC fantasy of making life easier, has to really find answers in the coming months for - What rules, regulations and/or restrictions will be placed on the use of NFC technology? Will we have a situation where Visa’s are only available on Nokia’s or MasterCard on Android? Will we be charged severely or exploited by the owners of this technology? And what benefits do the pioneers of this technology stand to gain? NFC sounds like the future of mobile payments; yet we can’t throw out your credit cards. We would like to forget our wallet at home while stepping out just because we have NFC phones. One could have the world's best NFC technology, but they need to get this embedded in handsets, and retailers have to be able to process it, and consumers have to be given a reason to use it.<b><br />
</b> </span></span>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-87750227702902449792011-06-02T20:21:00.000+05:302011-06-02T20:21:11.114+05:30Multi Platform Mobile Development Approach<style>
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<div class="MsoNormal" style="text-align: justify;">One of the biggest challenges faced by the IT teams of large organizations is their ability to support multiple platforms. This gets further burgeoned as mobile OSes continue to wax and wane, the pressing question remains: Which devices to support and which to ignore? Added to this is the even increasing demand from the users for more and more applications and in a shorter period of time. </div><div class="MsoNormal" style="text-align: justify;">Endeavour, “The Mobility Company”, has been into mobile solutions, consulting, and advisory space for the past nine years and we have seen the mobile platforms evolve as well as stupor. We have seen evolution of <a href="http://mashable.com/2010/08/11/cross-platform-mobile-development-tools/">cross-OS platform solutions</a> coming to the fore and promising to offer almost everything which is possible on a native platform but the truth is that they are only alternatives and in no way come even close to native application development. </div><div class="MsoNormal" style="text-align: justify;">The approach to multiple mobile platform support therefore lies with the ability to build reusable components, which could be readily customized thereby minimizing the development time and effort while retaining the strengths of native application development on respective platforms.</div><div class="MsoNormal" style="text-align: justify;">Middleware at the same time also plays key role in mobile solutions, and has evolved along with the mobile devices, the technologies and the demanding needs created by this combination. These middleware cater to various needs such as multiple file formats, media formats, data sources, content re purposing and so on. A common middleware catering to multiple platforms is a challenge on its own, as the middleware has to play key role of handling multiple content formats and converting them to overcome the limitations in individual platforms.<span style="font-size: 48.0pt; line-height: 115%; mso-bidi-font-size: 66.0pt;"></span></div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;">Mobile Enterprise Knowledge Platform (MEKP)</b></div><div class="MsoNormal" style="text-align: justify;"><a href="http://3.bp.blogspot.com/-Yr8i3iersBQ/TeeireaP1iI/AAAAAAAAGME/mwHzgbmH614/s1600/Figure.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-Yr8i3iersBQ/TeeireaP1iI/AAAAAAAAGME/mwHzgbmH614/s640/Figure.png" width="436" /></a>At Endeavour, these common routines and re-usable components form an enterprise application development repository. Mobile Enterprise Knowledge Platform (MEKP) has huge knowledge base of components and each of these components holds individual responsibility for managing the application system. They are well managed, reviewed, documented for re-utilization. </div><div class="MsoCaption" style="text-align: justify;"><span style="color: windowtext; font-size: 11.0pt; font-weight: normal;">Mobile Enterprise Knowledge Platform is a collection of components that comprises of three sections.</span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"> 1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span>Mobile Application Layer</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"> 2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span>Middleware components</div><div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"> 3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span>Data connectivity layer</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: .2pt; margin-top: 10.0pt; text-align: justify;">Each section holds responsibility of inter exchange of data across the layers on various modules. </div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: .2pt; margin-top: 10.0pt; text-align: justify;"><span style="mso-no-proof: yes;"></span><b style="mso-bidi-font-weight: normal;"></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: .2pt; margin-top: 10.0pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: .2pt; margin-top: 10.0pt; text-align: justify;"><i style="mso-bidi-font-style: normal;"><u>Mobile Application Layer:</u></i> <span style="mso-spacerun: yes;"> </span>It is a collection re-usable component specifically made for mobile platforms. Each component is created to act independently and is also capable of adding services for the mobile application. </div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 1.0in; margin-top: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><i style="mso-bidi-font-style: normal;"><u>Middleware components: </u></i>This component acts as a data storage and data exchange layer between the Mobile Application layer and the backend system. It comprises of various component that are common for all listed mobile platforms. A common workflow model has been formed to exchange the data between these modules. </div><div class="MsoNormal" style="text-align: justify;"><i style="mso-bidi-font-style: normal;"><u>Data connectivity Layer: </u></i>This layer holds responsibility for establishing and managing connections between the middleware and backend system. There are external interface connectors provided to interact with backend system.</div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;">Conclusion</b></div><span style="font-family: Calibri; font-size: 11.0pt;">So, if you are planning for a mobile application and struggling to figure our the best platform to select as well as manage the development effort within your schedule then we should be able to assist.</span><br />
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<span style="font-family: Calibri; font-size: 11pt;"><a href="http://www.techendeavour.com/Mobile_Application_Development">mobile application development</a> </span>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-73240456640305055592011-04-19T10:18:00.001+05:302011-04-19T11:16:53.840+05:30Mobile enabling e-learning solutions<style>
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<div class="MsoNormal"><b>Introduction.</b> Education systems have evolved over a period of time starting from the traditional class room based systems to Distance education systems to where we are today. The inability of the working elite, to attend class room based sessions generated the need for distance education. Technology has come a long way and has added great amount of value in the success of distance education. The growth and reach of technology to the common man has been so enormous that, today, e-Learning has become a part and parcel of each and every distance education working model. </div><div class="MsoNormal">Convenience and technology being the prime drivers in the evolution of education systems, the next obvious step is to recognize the amount of convenience provided by smart phones and the rapid technological advances which are working wonders on the smart phones. Considering the fact that the number of mobile phones has already overtaken the number of personal computers, it is a matter of time before smart phones repeat the same. And it makes all the sense for the e-Learning industry to extend their solutions to get into the m-Learning mode. This article delves into the growth trends of both e-Learning, smart phones, the shortcomings of the e-Learning mode and how m-Learning fills the gap. Apart from the same, the article also covers a high level overview on the readiness check that the e-Learning solution providers need to perform to ensure that they are ready for the m-Learning revolution and how <a href="http://www.techendeavour.com/">Endeavour</a> could help them in their journey.</div><div class="MsoNormal"><b>Growth of e-Learning. </b>A report from Ambient Insight claims that the demand for e-Learning is growing by a five-year compound annual growth rate (CAGR) of 12.8% and revenues will reach $49.6 billion by 2014. North America will remain as the biggest market. The growth rates in Asia are astounding as well.<span style="color: #222222; font-family: Helvetica; font-size: 9pt; line-height: 115%;"> </span>The compound annual growth rate in Asia is a very healthy 33.5%.By 2014, Asia(which includes Australia and New Zealand in this report) would overtake Western Europe to become the second largest market after North America. <br />
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</div><div class="MsoNormal"><b>Shortcomings of e-Learning.</b> As detailed earlier, convenience and technology have been the prime drivers of the evolution of educational system. Looking at the current trends on convenience, e-Learning has its own shortcomings when it comes to catering to people on the move. Consumers are bound to a specific location as they have to depend on a Personal Computer with Internet connectivity and the dependent resources. Though laptops seem to bridge the gap, they have their own shortcomings, as one need to go through the hassles of opening a laptop, power on or booting time, ensuring connectivity, limited battery capacity, space and comfort levels while travelling to name a few. </div><div class="MsoNormal"><b>How Smartphone fills the gap?</b> On the contrary the Smartphone fills the gap perfectly, where the consumer can access the content anytime and anywhere as long as they have network connectivity, making the learning solution truly mobile. The Smartphone proliferation and its penetration in the society have grown leaps and bounds over a few years and the future growth trends are amazing. These facts obviously make m-Learning as the next step in the evolution of the educational system. The statistics on the growth rate of mobiles and mobile internet from Tomi T Ahonen, depicted in Fig 1. , stand a proof for the same.</div><div align="center" class="MsoNormal" style="page-break-after: avoid; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-_dqq2bW-52I/Ta0SZMllX5I/AAAAAAAAGCg/jwhzPGDRuGM/s1600/Blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="http://1.bp.blogspot.com/-_dqq2bW-52I/Ta0SZMllX5I/AAAAAAAAGCg/jwhzPGDRuGM/s320/Blog.png" width="320" /></a></div><div align="center" class="MsoCaption" style="text-align: center;"><br />
</div><div align="center" class="MsoCaption" style="text-align: center;">Figure 1: Growth of Mobile devices and the Mobile Internet</div><div class="MsoNormal"><b>What does it take to mobile enable an e-Learning solution?</b> Having established the fact that, m-Learning is the way forward, let’s take a look at what it takes to extend the existing e-Learning Solutions to the mobile devices. At a high level the Solution architecture is the key and if the solution has been architected with SOA (Service Oriented Architecture) as the base, things become easier, as the extension to the mobile devices is the only missing link. However, the other solution elements also need to be studied in detail as we get into the finer details of mobilizing any e-Learning solution. </div><div class="MsoNormal">Here again the mobile extension can be either web based or a native application can be built, depending upon the type of the e-Learning solution. <a href="http://www.techendeavour.com/Mobile_Application_Development">Native mobile applications</a> are applications which reside on the mobile device and interact with the server side components for the data. <a href="http://www.techendeavour.com/mobileWeb">Mobile websites</a> are nothing but enabling the existing websites to work on the mobile. To provide some more clarity, websites do not work the same way as it works on a Personal Computer, when it is accessed from a mobile. So essentially there is an effort involved in mobile enabling a website and this effort depends upon the complexity of the website and the technology involved.</div><div class="MsoNormal"><b>How can Endeavour help?</b> Endeavour Software Technologies can help you perform a detailed assessment of your existing solution and can come up with the cost and the schedule for mobile enabling your e-Learning solution. Endeavour also has the advantage of designing and implementing a m-Learning solution which can be a hybrid solution having elements of a native application as well as a mobile website, thereby bringing in the best of both the modes, resulting in a perfect user experience.</div><div class="MsoNormal"><b>Act Now. </b>To tap the immense potential being generated by the m-Learning revolution, the e-Learning solution providers should act now, before it is late.</div><br />
<div class="MsoNormal" style="text-align: justify;"><span style="font-size: x-small;"><b><span lang="EN-IN">About Endeavour – The Mobility Company<sup> TM</sup></span></b></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial,sans-serif;"><i>Endeavour is a specialist Mobility company since 2002. Endeavour has been providing <a href="http://www.techendeavour.com/Strategic_Mobility_Consulting">strategic consulting</a> and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong <a href="http://www.techendeavour.com/Mobile_Application_Development">mobile application development </a>team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. </i><a href="http://www.techendeavour.com/"><i></i></a></span></span></div><br />
<div class="MsoNormal"><a href="http://www.techendeavour.com/iphone_application_development">iPhone Application Development</a>, <a href="http://www.techendeavour.com/Android_application_development">Android Application Development</a>, <a href="http://www.techendeavour.com/blackberry_application_development">Blackberry Application Development</a></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-70496945041236662602011-03-03T14:28:00.001+05:302011-03-03T14:33:44.799+05:30Webinar on "mHealth and Mobility in Healthcare" held on March 2, 2011The webinar held on March 2, 2011 by Endeavour Software Technologies, on mobile adoption by industries in it’s focus on healthcare and mHealth initiatives. This details the fast adoption of smartphones and tablet devices within the medical profession and how it is influencing health outcomes.<br />
<br />
The webinar covered:<br />
<ul><li>Mobile Evolution in Healthcare</li>
<li>Mobile Healthcare Trends - Past, Present & Future</li>
<li>mHealth initiatives all around the world</li>
<li>Examples of innovative mobile applications across iPhone, Android, BlackBerry, iPAD and other mobile devices</li>
<li>The future and the impact of iPAD on the healthcare industry</li>
</ul><br />
<iframe frameborder="0" height="300" src="http://player.vimeo.com/video/20591357" width="400"></iframe><br />
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<a href="http://www.authorstream.com/Presentation/est_rahul-866954-mhealth-and-mobility-in-healthcare/">Presentation Link</a><br />
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We would also like to thank the participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was well received.<br />
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<a href="http://www.techendeavour.com/">mHealth</a> , <a href="http://www.techendeavour.com/Mobility_in_Healthcare">Healthcare</a>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-39952034892563829722011-02-08T13:59:00.001+05:302011-03-01T17:52:33.056+05:30Webinar on "Revolutionizing Print Media through new form factor mobile devices"The media companies need to take cognizance and leverage the increasing penetration of 7" to 11" tablet as a replacement for desktops/laptops, else prepare to perish. This is rightly justified with over 250+ news and media applications already available on various mobile application stores and increasing number of media companies directly leapfrogging to leverage the mobile/tablet revolution even with no prior experience of print edition including some biggies such as Virgin and News Corp.<br />
Roughly about +50 newspapers in USA want to embrace mobile in the next 3 months. This webinar held on February 2, 2011 presented an insight into the following aspects of the publishing industry <br />
• Current Trend and Challenges<br />
• First Second generation mobile apps<br />
• Value creation though 3rd generation mobile apps<br />
• Innovation in Advertisement<br />
• Positioning via mobile devices<br />
<br />
<iframe frameborder="0" height="300" src="http://player.vimeo.com/video/19690550" width="400"></iframe><br />
<a href="http://www.authorstream.com/Presentation/est_rahul-819525-revolutionizing-print-media-through-new-form-factor-mobile-devices/">Presentation Link</a><br />
<br />
We would also like to thank the participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was well received.<br />
<br />
<a href="http://www.techendeavour.com/">Mobile Application Development</a>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-49500800737686367582010-10-01T09:57:00.007+05:302010-11-02T13:21:40.320+05:30Blackberry Application for XIX Commonwealth Games<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_asybiMYNkrw/TKVkESNFzqI/AAAAAAAAE-M/duky69dnAsg/s1600/9000.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/_asybiMYNkrw/TKVkESNFzqI/AAAAAAAAE-M/duky69dnAsg/s320/9000.png" width="320" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Commonwealth Games were first held in 1930 as the British Empire Games in Hamilton, Canada. The event was renamed as the British Empire and Commonwealth Games in 1954, the British Commonwealth Games in 1970 and from 1978 are named as the Commonwealth Games. The Games are held every four years in which all the member nations and territories of the Commonwealth of Nations participate in a multi-sport event which features competitions involving thousands of elite athletes. The Commonwealth Games are one of the world’s largest multi-sport events.<o:p></o:p></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The vibrant city of New Delhi, home to 14 million people, will be hosting the XIX Commonwealth Games from 3 October 2010. This will be the first time India has hosted the Games and only the second time the event has been held in Asia (Kuala Lumpur in 1998 was the first).<o:p></o:p></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The logo itself is in an invitation to every person across all divides – Indian and Commonwealth - to let go of themselves and participate in the Games to the best of their abilities, in the true sprit of the Games.<o:p></o:p></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><b><br />
</b></span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_asybiMYNkrw/TKB8PjTmGPI/AAAAAAAAE98/se-WN0ihBRQ/s1600/9000-01.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="http://4.bp.blogspot.com/_asybiMYNkrw/TKB8PjTmGPI/AAAAAAAAE98/se-WN0ihBRQ/s200/9000-01.png" width="200" /></a></div><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Come Out and Participate <o:p></o:p></span></span></b><br />
<div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">With a vision to make this dream successful wherein every person is able to participate and Cheer for their respective countries and sportsperson, Endeavour – The Mobility Company, has developed “CWGames” Mobile Application to facilitate the sharing of experiences of Commonwealth Games 2010.<o:p></o:p></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The solution would help visitors, fans and attendees of Commonwealth Games 2010 to keep themselves updated with the latest happenings in the Game Village comprising of</span></span></div><div class="MsoNormal"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_asybiMYNkrw/TKB8Qe_xbsI/AAAAAAAAE-A/_T_NQX0PFR4/s1600/9000-02.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="http://3.bp.blogspot.com/_asybiMYNkrw/TKB8Qe_xbsI/AAAAAAAAE-A/_T_NQX0PFR4/s200/9000-02.png" width="200" /></a></div><a href="http://3.bp.blogspot.com/_asybiMYNkrw/TKB8Qe_xbsI/AAAAAAAAE-A/_T_NQX0PFR4/s1600/9000-02.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://2.bp.blogspot.com/_asybiMYNkrw/TKB8RHdb_qI/AAAAAAAAE-E/XknnMzJWmFM/s1600/9000-11.png" imageanchor="1" style="clear: right; display: inline !important; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="http://2.bp.blogspot.com/_asybiMYNkrw/TKB8RHdb_qI/AAAAAAAAE-E/XknnMzJWmFM/s200/9000-11.png" width="200" /></a><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span><br />
<div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Medal History </span></span></b></div><div class="MsoNormal" style="margin-left: .25in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> Access to the details of records established in the previous CW Games sorted by Game, Sport, Event and Country. The user can also view the latest results from various sporting events during the XIX Commonwealth Games as it progresses. <o:p></o:p></span></span></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></b></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Event Schedule <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-left: .25in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The application will provide detailed schedule of events along with information related to various games and map view feature to facilitate the visitors in locating the venue in Games Village. <o:p></o:p></span></span></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></b></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Cheer My Country <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-left: .25in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The users will be able to cheer for their country by playing Cheer Sounds and voting for their respective nations. They can also save new and innovative sounds which would be then available to other users to use as Cheer Sounds.<o:p></o:p></span></span></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></b></div><div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Commonwealth Photos<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-left: .25in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The application allows the users to take pictures of their athletes as they perform share, upload and share their experiences with their friends and colleagues. This ensures access to latest happenings around the Game Village even in cases when the user is not physically present. <o:p></o:p></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="color: red;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">In Summary, CWG Mobile application provides blackberry users to get all the latest updates on Commonwealth Games 2010 along with enriched interactivity such as cheer country with excellent sounds, upload/share CWG photos & messages which are Unique and Entertaining. This application provides details about the past history, guide maps to events venue, latest Medal standings and Event Schedules. The Voting for the Favorite message/sound of the day feature allows the user to Live Through the CWG Games. Stand a chance to win BlackBerry phones by simply uploading your photos and cheers! </span></span></span></span></div><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br clear="all" style="page-break-before: always;" /></span></span> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span><br />
<div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Rahul Aggarwal, MD, Endeavour Software Technologies, said the CWGames Blackberry application will mark a dramatic shift towards how people participate in the games and share their experiences with fellow members. According to him this application will provide a unique experience and set new standards for the Games to come. "We are excited about having this application available exclusively to Airtel BlackBerry customers and the value that it would bring to the visitors of Commonwealth Games," he said. </span></span><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span><br />
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<i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><a href="http://www.techendeavour.com/">Endeavour Software Technologies</a> is a niche </span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">mobile solutions services company </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">since 2002. The company offers Technology Solutions geared towards building </span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Enterprise and Consumer Mobility Solutions </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">for various verticals including Healthcare, Finance and Banking, Manufacturing and Supply Chain, Consumer Oriented Organizations as well as market research, publishing and PR firms.</span></span></i></div><div class="MsoNormal"><br />
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</div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-79956371914488808372010-10-29T14:08:00.007+05:302010-10-29T14:19:52.088+05:30A Mobile Market Analysis for Q3-2010<span class="Apple-style-span" style="font-size: large; ">Summary</span><br />
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">The third quarter proved to be a quiet one with continuation of some important trends, as compared to the second quarter. The quarter began with many new launches and announcements by the key players of the industry and has ended with many expectations from the next quarter. </div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">The following sections highlight the happening of the Q3, followed by what to expect from the Q4.</div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><a href="http://gigaom.com/2010/10/05/nielsen-android-surges-to-no-1-in-recent-sales/">Android built its already impressive momentum</a> at the expense of iOS and Blackberry OS, further fueling the raging battle between Apple & Google. <a href="http://www.emarketer.com/blog/index.php/blackberry-passes-torch-wandering-eyes-mobile-consumers/">Research in Motion maintained its lead in the U.S.</a>, while its new Torch device — which sports the new BlackBerry 6.0 OS — <a href="http://www.streetinsider.com/Analyst+Comments/Goldman+Sachs+Calls+RIMs+RIMM+BlackBerry+Torch+Launch+%22Underwhelming%22/5897446.html">received tepid reviews</a>. Apple while <a href="http://www.mobilemarketingwatch.com/agency-survey-brands-are-turning-to-mobile-but-still-little-interest-in-lbs-and-none-in-iad-10522/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+MobileMarketingWatch+Mobile+Marketing+Watch">facing a lot of issues</a> in its new mobile advertising business in competition to Google and other players, has achieved <a href="http://venturebeat.com/2010/08/03/apple-now-the-no-3-notebook-pc-company-if-you-include-the-ipad/">huge success from iPAD</a> launch by tapping a market that simply did not exist just a few months ago. </div><h1><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: large;">What happened in Q3?</span></span></h1><div><b>Blackberry launched new Torch device, the new OS 6.0 and the Playbook</b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Though the users now have many options of robust platforms for their mobile phones, Blackberry OS has remained the choice of many business users since ages. <a href="http://crackberry.com/blackberry-torch-9800-review-perspective-business-user">Blackberry launched their new handset Torch</a> which runs on the Blackberry OS 6.0, the latest OS version, with a vision to overhaul the complete platform. While RIM has staked its distant future to the QNX operating system, it will need to bring in supported handsets to market.</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">RIM finally revealed their iPAD rival, <a href="http://www.boygeniusreport.com/2010/10/25/blackberry-playbook-demoed-live-at-adobe-max/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed:+TheBoyGeniusReport+(Boy+Genius+Report)&utm_content=Twitter">the Playbook</a>, after months of speculation, rumors and hype. RIM’s Mike Lazardis was quoted saying “Playbook is going to be the first professional tablet.” The Playbook is being seen as a serious challenge to iPAD; with a dual core 1 GHz unit CPU, based on ARM Cortex A9 Architecture with a 7 inch screen. The PlayBook is supported by "BlackBerry Tablet OS" with symmetric multiprocessing and "true multitasking"—posing a serious challenge to "completeness" of the iPad. </div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Launch of the Playbook is being categorized as the comeback for RIM into the smartphone market. <br />
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<b>Microsoft Launches Windows Phone 7</b></div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Microsoft launched their <a href="http://www.cnet.com/windows-phone-7/?tag=txt;luke_topic">Windows Phone 7</a> in early Q3, though the phone is not expected to be <a href="http://news.cnet.com/8301-13860_3-20016120-56.html?tag=mncol;txt">available in the market</a> until next month. The industry is <a href="http://www.zdnet.com/blog/microsoft/maybe-theres-hope-for-business-users-with-windows-phone-7-after-all/6042">already filled with expectations</a> that WP7 is strong enough to the dominating operating systems in wireless, Android & iOS. Microsoft has played this one very carefully and has mandated specific futures (such as three hardware buttons). Moreover, it has maintained the role of quality assurance enforcer for all the supporting handsets expected to be launched in the market. <br />
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<b>Apple launched iOS 4.0 in June 2010, iPad turned out to be an unqualified hit</b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Apple <a href="http://www.mobile-ent.biz/news/37492/Apple-takes-600k-iPhone-4-pre-orders-on-day-one">launched iPhone 4</a> in late June while already enjoying the success with iPad. Apple is expected to ship 12 million units by end of the year and has planned to <a href="http://venturebeat.com/2010/09/08/take-that-samsung-apple-could-sell-28m-ipads-in-2011/">sell 28 million iPads in 2011</a>. The most remarkable aspect of the iPad’s success is the fact that a market for tablets among mainstream consumers simply didn’t exist just a few months ago. Approximately <a href="http://www.visionmobile.com/blog/2010/10/30-tablets-in-q4-2010-packed-train-arriving-at-empty-station/">80 new tablets are expected to be launched in the next six months</a>. Among those expected to produce Android tablets are Archos, Acer, Cisco, Dell, LG, Motorola and Samsung; other likely entrants include Hewlett-Packard (for webOS), RIM (for BlackBerry OS) and Nokia (for MeeGo). We expect to see a few successful launches in the space over the next several months, particularly among tablets priced at $300 or less.<br />
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<b>The Market Shares</b></div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><a href="http://gigaom.com/2010/08/02/android-sales-overtake-iphone-in-the-u-s/">Android sales overtook iPhone in the US</a> and it captured nearly one-third of all new smartphone sales in the U.S. till August. Android is the only one amongst its competitors which grew its market share by 5 % and was at 17 % by end of July. Though Blackberry still retained its leadership in U.S, but still it observed a drop from 41 % to 39.3 % during the period. Apple observed a drastic drop from 25.1 % on April to 11.8 % in July though <a href="http://gigaom.com/apple/apple-passes-rim-in-global-smartphone-share-2/">Apple did surpass RIM in Global Smartphones Share</a>.</div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Android has not only been successful just in the U.S market but across the world surging to <a href="http://gigaom.com/2010/10/05/nielsen-android-surges-to-no-1-in-recent-sales/">No. 1 in recent sales</a>. Google grabbed the most market share and <a href="http://www.bloomberg.com/news/2010-08-12/nokia-loses-market-share-as-growth-in-smartphones-extended-gartner-says.html">overtook iOS</a> during the second quarter of 2010, taking a leap from a mere 1.8% to 17.2% in just one year. Though Apple saw its share grows nominally from 13% to 14.2 %, while it was still better than the rest of the platforms which lost ground. The important fact to note is that the market share gains from Android and iOS occurred as the Smartphone space expands by more than 50 percent year-over-year.</div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">So thereby implying that these platforms are quickly capturing the new users and increasing their market shares by manifolds. The windows mobile’s was missed ant it was obvious as Microsoft was busy launching the new OS. The new OS is expected to turn numbers in favour of Microsoft as compared to its competitors. </div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Android’s ample handsets and presence with multiple carriers across the world might impact Apple’s growth in the coming quarter. But iPhone and primarily iPad should keep the numbers positive in Apple’s court. While Android will continue its breakneck pace, Apple will continue to be seen as the elite manufacturer in the space.<br />
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<b>Mobile Advertising</b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Mobile marketing took more of a local twist during the third quarter. The traditional Internet companies are vying for a piece a U.S. mobile local ad industry that <a href="http://www.allaccess.com/net-news/archive/story/81353/bia-kelsey-mobile-local-advertising-revenues-to-ex">BIA/Kelsey predicts</a> will explode from $213 million in 2009 to $2.02 billion in 2014.</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><a href="http://www.cultofmac.com/apples-iad-to-have-21-percent-of-mobile-advertising-by-years-end-at-google-yahoo-expense/60696">Apple will likely have a 21 percent share</a> of the mobile ad market by the end of 2010, according to IDC, as it eats into the market share of Google and Microsoft.</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">Perhaps the biggest news in the space, though, was Apple’s move to allow third-party ad networks such as Google’s AdMob to fully leverage its iAd platform. Apple revised its iPhone Developer Program License in September, enabling other ad networks to access analytics and other information considered crucial for deploying and tracking mobile ad campaigns. The move ended a standoff between Apple and Google; the latter (like many other companies) had previously been barred from accessing such data in iAd.</div><h1><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: large;">Takeaways of Q3</span></span></h1><div class="MsoListParagraph" style="line-height: 115%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: justify; text-autospace: none; text-indent: -.25in; text-justify: inter-ideograph;"><span style="font-family: Wingdings;">ü<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><a href="http://www.bloomberg.com/news/2010-08-12/nokia-loses-market-share-as-growth-in-smartphones-extended-gartner-says.html">Android has taken over</a> the market from all the other mobile platforms and has become the dominant mobile OS, giving direct competition to iOS. The Android OS has many advantages, being an open source platform; it is bound to cause problems to the other platforms, mobile phone manufacturers and OEMs. </div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="line-height: 115%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: justify; text-autospace: none; text-indent: -.25in; text-justify: inter-ideograph;"><span style="font-family: Wingdings;">ü<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span>iPad has succeeded in creating a demand for tablets in the market, this has also given rise to a number of companies launching their own tablets to compete with Apple. This might lead to supply outweighing the demand, which might lead to more failures than successes.</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: justify; text-autospace: none; text-indent: -.25in; text-justify: inter-ideograph;"><span style="font-family: Wingdings;">ü<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span>With the surge of mobile platforms and launch of smartphones, thereby exploding the market with huge choices, has led to the advertisers capturing this mode of advertising. <a href="http://econsultancy.com/us/blog/5464-rsw-us-pure-digital-agencies-are-on-shaky-ground">The location based advertisements</a> is bound to increase with expansion of the mobile phones market and thereby giving the mobile advertising a boost. The location based advertising is going to be a success while this includes a consumer’s concern about security and privacy.</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">The ad networks will have to provide some transparency to the current system which lacks any visibility to bring in the location based advertising and make it a success.</div><div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpLast" style="line-height: 115%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: justify; text-autospace: none; text-indent: -.25in; text-justify: inter-ideograph;"><span style="font-family: Wingdings;">ü<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span>The technology is also advancing faster with 4G’s presence; it is bound to provide faster networks. But the onus also lies on the carriers to provide the services on large family of devices to enhance their reach to customers and hence the market shares. The congestion in the networks is going to be the challenge in the coming years, adding worries to the telephone operators. </div><h1><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: large;">What to expect from Q4?</span></span></h1><div><b>Launch of Windows Phone</b></div><div class="MsoNormal" style="margin-left: 4.5pt; text-align: justify; text-justify: inter-ideograph;">After <a href="http://www.engadget.com/2010/10/11/microsoft-announces-ten-windows-phone-7-handsets-for-30-countrie/">windows Phone 7 OS unveiling in Barcelona</a>, finally the phones will be launched in the market in October & November. Microsoft has announced ten Windows Phone 7 handsets for 30 countries, some available from late October in select European & Asian Markets while others from early November in US. </div><div class="MsoNormal" style="margin-left: 4.5pt; text-align: justify; text-justify: inter-ideograph;">The phones will find their way to over 60 cell phone operators in more than 30 countries this year. Microsoft tapped Dell, HTC, LG, and Samsung to deliver the handsets with a carrier list that includes AT&T, T-Mobile USA, Vodafone, TELUS, América Móvil, Deutsche Telekom AG, Movistar, O2, Orange, SFR, SingTel, and Telstra. This is just for the initial launch -- Microsoft has even more handsets coming in 2011 including the first one for Sprint and Verizon in the US.<br />
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<b>Launch of iOS 4.2 with unified support for iPad & iPhone alike</b><br />
<b></b>The iOS 4.2 for iPad is going to bring together the iPhone & iPad under unified support. This OS upgrade includes a number of features already built, optimized & released for the iPhone including multi-tasking, folders support and unified mail inboxes.<br />
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<b>Airprint wireless printing for Apple devices</b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; tab-stops: 31.5pt; text-align: justify; text-justify: inter-ideograph;"><a href="http://www.apple.com/pr/library/2010/09/15airprint.html?aosid=p204&siteid=1503186&program_id=2554&cid=OAS-EMEA-AFF&tduid=4ab246a24c2c74e057d938ad34e77c7e">Apple will be launching</a> the Airprint wireless printing for iPad, iPhone and iPod Touch devices in November with the iOS 4.2 launch.</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto; tab-stops: 31.5pt; text-align: justify; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; tab-stops: 31.5pt; text-align: justify; text-justify: inter-ideograph;">The key feature of AirPrint would be that it can automatically finds printers on local networks and print text, photos and graphics to them wirelessly over Wi-Fi without the need to install drivers or download software. HP’s existing and upcoming ePrint enabled printers will be the first to support printing direct from iOS devices. <br />
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<b>The iPhone CDMA will come on Verizon network early next year</b></div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><a href="http://www.engadget.com/2010/10/14/ipad-going-on-sale-in-verizon-wireless-stores-october-28-foresh/">Verizon Wireless will be selling Apple's iPad</a> in its stores starting Oct. 28, which hints that the rumors in the Smartphone industry about Apple launching a iPhone CDMA with the Verizon Network might be true. </div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">If this is true then it should not be a long wait for the Verizon wireless customers who had been longing for an iPhone. This will probably end AT&T’s exclusive contract for iPhone in US. The Verizon network is building & testing the 4G network which is based on a technology called Long Term Evolution. But it is speculated that the iPhone that uses the 4G network will likely not be available with the Verizon Network until at least the second half of 2011.<br />
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<b>The Android gingerbread aka 3.0 will be out in Beta phase soon</b></div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">With each platform launching a new OS, Android is also not lagging behind. Everyone is awaiting Android’s gingerbread’s launch which will be the next level Android OS. The Gingerbread, or Android 3.0, is intended to represent the high-end smartphones whereas lower end devices will stick with its brother the Android 2.2/2.1. </div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">There are going to be many new features of the Android 3.0, including a completely new user interface. It will have animated transitions between mobile applications and screens. The Android 3.0 will support displays with 1280 x 760 resolution, which is bound to drastically increase the HD quality of the display. <br />
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<b>Blackberry Playbook development SDK is out in Beta and being used for Adobe AIR (action script) based application</b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph;">RIM is promoting their Playbook by a plan to provide one free BlackBerry PlayBook to every registered vendor with a BlackBerry App World, with an approved AIR application that is available for the BlackBerry PlayBook prior to launch.</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph;"><br />
</div><div class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph;">Adobe’s AIR software developer kit (SDK) apparently has some inbuilt relationship with the PlayBook’s operating system, which would allow developers to easily create some powerful applications.</div><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">The Q3 has ended with announcements for new launches by the pioneer players in the smartphone industry, thereby raising hopes of the consumers in the Q4. </div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-32172069894312953072010-09-02T11:45:00.000+05:302010-09-02T11:45:32.226+05:30Apple introduces iOS 4.1; iTunes 10 and Ping Are Here; New Apple TV<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div class="MsoNormal"><b><span style="mso-fareast-font-family: "Times New Roman";">Apple introduces iOS 4.1</span></b><span style="mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">First major release after iPhone 4 release.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">There are bug fixes for some of the user reported problems related to the proximity sensor, Bluetooth and iPhone 3G users upgrading to iOs 4. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Premiers Gamecenter, announced at the WWDC <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">New feature called HDR for the iPhone 4 camera. HDR essentially takes three pictures, an overexposed an underexposed and mid range and combines them so that highlights are captured properly. <o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Upgrade will be available next week and the price is free for all supported devices. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-fareast-font-family: "Times New Roman";">Apple also announced iOS 4.2 that will bring iOS to the iPad in November along with new features for printing as well as a new media sharing feature called AirPlay.<o:p></o:p></span></div><div class="MsoNormal"><span style="mso-fareast-font-family: "Times New Roman";">The 4.2 release will also be available for the iPhone and iPod touch along with iPad.<br />
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<b>New iPods</b><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l3 level1 lfo2; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Continuing its tradition, this fall event on sept 1 announced new iPod Shuffle, Nano and Touch.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l3 level1 lfo2; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">iPod shuffle combines the features of last two generations. Buttons plus VoiceOver and playlist features. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l3 level1 lfo2; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">iPod nano - now in generation six is really new! A tiny Multi-Touch screen without click wheel, still no video, camera or games. It looks like as if using the iOS like iTouch but one of the blogger who has actually spoken to reps onsite said that its not on iOS. But i think in near future we shall start having some apps for it too.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l3 level1 lfo2; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">iPod touch – It now has a retina display like the iPhone 4 along with the Gyroscope, the A4 and two cameras front and back. There’s FaceTime support. The rear camera will do 720p HD video but it’s not a multi-mega pixel for stills.<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast"><br />
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</div><div class="MsoNormal"><b><span style="mso-fareast-font-family: "Times New Roman";">New iTunes 10</span></b><span style="mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Apple has built a social networking service called Ping as part of the iTunes app, centered around music. More like fusion of twitter and Facebook. Users can follow other users and as well as artists. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">The new Ping will be available in iOS. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">It’s an important direction for Apple and it sets the stage for a whole new set of services and functions down the road. <o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">This might be one of the most important pieces of news longterm from today’s announcements.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="mso-fareast-font-family: "Times New Roman";">New Apple TV</span></b><span style="mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">4 times thinner and smaller than existing TV has no storage and completely internet based.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Can connect over WiFi or direct cable and has Netflix and Youtube support in built. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">It’s totally built around a rental model, not a purchase model although you can still connect to your computer and your iTunes library and stream any content that’s there. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">First TV networks to join for renting the shows are ABC and FOX<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">Ports include Ethernet, HDMI, USB, optical audio and no power brick. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">By not attempting to include DVR functionality Apple sidesteps the battle for input one on the TV set. It’s a very different approach that Google is taking. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">The bloggers expect there’s going to be some questions of a TV device with no apps. The app eco system for TVs can make sense, like the iPhone before it, Apple needs to educate the market on a paradigm shift. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">This Apple TV is a reset in many ways and the TV a device with very entrenched habits and behaviors. Before consumers can make a shift to that model, Apple needs to establish a position in the living room. <o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="mso-fareast-font-family: "Times New Roman";">There’s also a lot of issues in terms of user experience, command and control and content rights that need to be figured out.<o:p></o:p></span></div><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; text-align: auto; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"> <div class="MsoNormal"><br />
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<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; text-align: auto; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"><span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; orphans: 2; widows: 2; word-spacing: 0px;"></span></span></span></span></span></span></span></span></span>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-11918939075553352562010-08-11T13:55:00.001+05:302010-08-11T14:32:41.743+05:30State of the Mobile OS Environments - May 2010<span style="mso-bookmark: _PictureBullets;"><b><span style="color: #c00000; font-family: "Arial","sans-serif"; font-size: 11.0pt;">By Jayaraman Raghuraman</span></b></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">, VP – North America, <i style="mso-bidi-font-style: normal;">Endeavour Software Technologies, Inc.</i></span></b></span><br />
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</span></span></div><div class="MsoNormal" style="margin-right: .3in; text-align: justify;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-weight: bold;"><br />
</span></span></div><div class="MsoNormal" style="margin-right: .3in; text-align: justify;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-weight: bold;">This document compares 4 mobile operating systems – iPhone, WebOS, Windows Mobile, Android on the current state of the respective mobile OS and their application development tools support. It indicates the pros and cons of each OS. Further it takes a view on the future of windows mobile and the potential of WebOS.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-weight: bold;">The 4 platforms are described with respect to <o:p></o:p></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_asybiMYNkrw/TF-cT7n6QxI/AAAAAAAAE64/7EVd1HL1Las/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="392" src="http://3.bp.blogspot.com/_asybiMYNkrw/TF-cT7n6QxI/AAAAAAAAE64/7EVd1HL1Las/s400/2.png" width="400" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: medium;"><span class="Apple-style-span" style="font-size: 15px;"><br />
</span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/TF-cgvVGqkI/AAAAAAAAE7A/TlBwjmN6n7Q/s1600/3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_asybiMYNkrw/TF-cgvVGqkI/AAAAAAAAE7A/TlBwjmN6n7Q/s320/3.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="Picture_x0020_5" o:spid="_x0000_i1032"
type="#_x0000_t75" alt="3.png" style='width:219.75pt;height:92.25pt;
visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image005.png"
o:title="3"/> </v:shape><![endif]--></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Operating System<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current Version. OS</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> 3.1.2 for iPhone, OS3.2 for iPad<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Base Framework. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">UNIX based kernel built on OS X. Runs on ARM processors<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future Visibility. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">iPhone OS 4.0 release planned for summer 2010 with added support for select background services for apps and multitasking. Enterprise support and consumer game center is part of new OS upgrade.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">OS Efficiency. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Very Stable OS. Optimum use of resources means battery lasts for around 10-12 hours.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Device Management.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> No direct support for enterprise level device management. Support must be built in applications that run on it.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1042"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6.75pt;margin-top:9.5pt;width:19.5pt;height:19.5pt;z-index:-10;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -9px; margin-top: 13px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -10;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1042" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">User Experience. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Apple leads this segment! <b><span style="mso-spacerun: yes;"> </span></b>State of the art, ergonomic and user friendly. Support for multi-touch gestures and accelerometer available. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Web Browser.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Based on WebKit, supports HTML5, CSS3 web fonts. <span style="mso-spacerun: yes;"> </span>Quartz style smooth rendering and smart zoom features. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1041"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-9pt;margin-top:.25pt;width:21.75pt;height:21.75pt;z-index:-1;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -12px; margin-top: 0px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -1;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" v:shapes="_x0000_s1041" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Storage.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> No external storage. Has Flash memory that varies from model to model. SQLLite and Core data services along with flat files can be used for application data.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Hardware Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> 2 MP Camera, A-GPS, 3G, WiFi, Bluetooth. Accelerometer and Multi-touch HVGA display.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="Picture_x0020_7"
o:spid="_x0000_s1040" type="#_x0000_t75" style='position:absolute;left:0;
text-align:left;margin-left:-9pt;margin-top:.25pt;width:21.75pt;height:21.75pt;
z-index:-8;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -12px; margin-top: 0px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -8;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" v:shapes="Picture_x0020_7" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Multi Tasking.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Current version has only default phone apps multi task. User apps do not run in Multi-tasking mode. OS 4.0 is planned to have preemptive multitasking and select background services such as Audio etc. But this is also limited.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Media Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Video - H.264, MPEG-4 in .mp4, .m4v, and .mov formats; <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Audio - in AAC, MP3, M4a, Apple lossless and Audible<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Development Environment<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Tools and Language. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">xCode 3.x on Mac OS X 10.6, Objective C<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">SDK. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Apple provides the iPhone SDK v3.1.3 for iPhone and iTouch apps and v3.2 for iPad apps. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">The SDKs are bundled with xCode IDE. Unlike other platforms, development is supported only on Mac OS X 10.6 and above. Core Graphics and core libraries offer developers variety of graphics functions. Open GL support is also available in the SDK.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Developer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">All developer applications work in a sandbox environment. The OS restricts access to the device except few routine tasks. Developers cannot utilize the device capabilities beyond what is offered by SDK APIs.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">The Objective C programming is relatively difficult. Prior knowledge of MacOS X programming is great help and in some sense a must.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Application support<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">App Distribution. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Available over the Air via App Store with over 150,000 apps. Private distribution can be done through the enterprise program via iTunes. OTA distribution for Enterprise available in OS 4.0<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Enterprise Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Limited support. Can entertain only one Exchange account, allows PUSH email and real time sync. No true device management support. Supports VPN networks.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1039"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6.75pt;margin-top:1.2pt;width:19.5pt;height:19.5pt;z-index:-9;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -9px; margin-top: 2px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -9;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1039" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Consumer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Huge number of applications available on App Store for consumers to download. 25% apps on the App Store are free.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Devices available<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Only one model with varied storage size – iPhone 3GS. WiFi only iTouch and iPads with varied device storage options. iPad also comes with optional 3G support.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Only one device option will be available each for iPhone, iPod and iPad as is currently available.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Pros /Cons<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">Very powerful API library for variety of touch screen features capabilities of iPhone. These include Swiping, Accelerometer, LBS – Use of GPS, Pinching, Split view and many more<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">Lot of Development help available in terms of MAC tools<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">People with prior Apple Development experience can pick up this platform very easily<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">The OS is limited in terms of allowing developers to build background process, applications and increase the power of the capabilities. Apple has put in lot of restrictions on developers in terms of using the API in different ways than prescribed. <o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><!--[if gte vml 1]><v:shape id="_x0000_s1038"
type="#_x0000_t75" style='position:absolute;margin-left:-11.25pt;margin-top:10.1pt;
width:21.75pt;height:21.75pt;z-index:-2;visibility:visible;mso-wrap-style:square;
mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; margin-left: -15px; margin-top: 13px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -2;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image011.jpg" v:shapes="_x0000_s1038" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">Multi-tasking – even in the newly announced iPhone OS 4 is limited<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">Security for the enterprise is a risk. Apple working hard to introduce new security features including mobile device management, mobile user management. Third party companies are building solutions for enterprise mobile security.<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><!--[if gte vml 1]><v:shape
id="_x0000_s1037" type="#_x0000_t75" style='position:absolute;left:0;
text-align:left;margin-left:-11.25pt;margin-top:4.65pt;width:21.75pt;
height:21.75pt;z-index:-7;visibility:visible;mso-wrap-style:square;
mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -15px; margin-top: 6px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -7;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" v:shapes="_x0000_s1037" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">Over the Air (OTA) method of downloading enterprise applications not available. This means every enterprise user needs iTunes. This is becoming difficult for IT teams to manage and control. Apple has announced they will support Enterprise OTA soon.<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l0 level1 lfo2;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">In a way, this is a closed platform, as if you need to build applications to run on various mobile platforms, they have to be rewritten.<o:p></o:p></span></span></li>
</ul><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_asybiMYNkrw/TF-c1xYiVoI/AAAAAAAAE7I/CrjjrsMArPY/s1600/4.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_asybiMYNkrw/TF-c1xYiVoI/AAAAAAAAE7I/CrjjrsMArPY/s320/4.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="Picture_x0020_6" o:spid="_x0000_i1031"
type="#_x0000_t75" alt="4.png" style='width:219.75pt;height:92.25pt;
visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image012.png"
o:title="4"/> </v:shape><![endif]--></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Operating System<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current Version. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Android 2.1<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Base Framework. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Linux based kernel with Core services written in C, C++ and JAVA libraries. Runs on many processor architectures – ARM, MIPS, x86, Power.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future Visibility. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Android OS v2.2 has shown major performance breakthroughs. New devices from HTC and Motorola to be launched soon. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1036"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6.75pt;margin-top:6.6pt;width:19.5pt;height:19.5pt;z-index:-11;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -9px; margin-top: 9px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -11;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1036" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">OS Efficiency. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Very efficient. With v2.2 this is likely to become one of Android’s strongest points.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Device Management.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> No direct support for enterprise level device management. Support must be built in applications that run on it.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">User Experience.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Very user friendly. Support for Multi-touch gestures and Accelerometer, Magnetometer available. At par with iPhone, though iPhone is a shade better.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Web Browser.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Based on WebKit, Supports HTML5, CSS3 Web fonts. One of Android’s strong points.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Storage.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Supports external storage. Flash memory varies from model to model. SQLLite and native data storage mechanisms are available for applications.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Hardware Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Video Camera, A-GPS, 3G, WiFi, Bluetooth. Accelerometer, Magnetometer and Multi-touch display with varying display sizes. Some features are device and manufacturer dependent.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Multi Tasking. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Full multi-tasking applications can be written.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Media Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Audio - 3GP, MP3, MP4, MIDI, Wave, Ogg. Video - H.263, H.264 AVC and MPEG4 SP. Flash 10.1 is planned in v2.2.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Development environment<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Tools and Language. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Eclipse IDE, JAVA.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">SDK. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Google offers Android SDK 2.1, 2.2 and NDK for developers to write applications. For graphics and rich user interface, OpenGL ES support is available from the SDK and some custom libraries. SDK offers variety of emulators for developers to test, debug and run the applications during development. In build Unit testing tools.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Developer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Operating System offers full control of it to the developer application via number of low level APIs and programming hooks. The programming effort is average compared to other platforms. Prior knowledge of JAVA is must. Low level programming, however, demands specialized mobile development skills using NDK.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Application support<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Android Market Place. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Over 50,000 applications available. However compared to the app stores of other Mobile OS platforms, Android market place has a much higher % of free apps.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in; text-indent: .5in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">25% apps are free on the other app stores – apple, blackberry.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">50%<span style="mso-spacerun: yes;"> </span>apps are free on the Android app store.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">App Distribution. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Available over the air via Android market place controlled by Google. Private OTA distribution is possible.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Enterprise Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Limited device management capabilities. Supports VPN connections.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Consumer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Considerable amount of applications – 50000 - <span style="mso-spacerun: yes;"> </span>are available for users to download free or at nominal charge. Wide range of device options is available.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Devices available<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Droid, Hero, Nexus One, etc. About 20 devices worldwide.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in; text-indent: .5in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Multiple device options are to be available from number of manufacturers. This is one of Android’s biggest accelerators and something Apple will find hard to compete against.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Pros / Cons<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><!--[if gte vml 1]><v:shape id="_x0000_s1035" type="#_x0000_t75"
style='position:absolute;left:0;text-align:left;margin-left:-9.75pt;
margin-top:35.3pt;width:19.5pt;height:19.5pt;z-index:-12;visibility:visible;
mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -13px; margin-top: 47px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -12;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1035" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Open Mobile OS platform, with lot of emerging features that are needed in today’s smart phone.<span style="mso-spacerun: yes;"> </span>Also enables various touch tone capabilities liked by people on iPhone.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">More than 30 devices by various manufacturers.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Truly Multi-threaded, multi-processing OS. Developers can build lot of capabilities, not possible on the Apple iPhone platform.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">The OS contains a lot of emulator UI skins that enables a developer to develop the application for one set of screen sizes and intensity, but easily make it available on other screen sizes, sharpness without any development. This is huge for both manufacturers and developers.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Lot of manufacturers including Dell is looking at building net-books / other mobile devices based on the Google Android platform. Not sure how this ties with the Google Chrome OS, also released.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><!--[if gte vml 1]><v:shape id="_x0000_s1034" type="#_x0000_t75"
style='position:absolute;left:0;text-align:left;margin-left:-11.25pt;
margin-top:34.7pt;width:19.5pt;height:19.5pt;z-index:-13;visibility:visible;
mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -15px; margin-top: 46px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -13;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1034" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Android Market is the second most popular application store with more than 50,000 applications available for download. 50% of these are free. On other app stores – Apple, Blackberry, about 25% are free.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">The Android 2.2 OS is a state of the art mobile OS with features available on standard desktop OS and higher performance. More details available on </span></span><span style="mso-bookmark: _PictureBullets;"></span><a href="http://developer.android.com/sdk/android-2.2.html"><span style="mso-bookmark: _PictureBullets;"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">http://developer.android.com/sdk/android-2.2.html</span></span><span style="mso-bookmark: _PictureBullets;"></span></a><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><!--[if gte vml 1]><v:shape id="_x0000_s1033" type="#_x0000_t75"
style='position:absolute;left:0;text-align:left;margin-left:-12pt;
margin-top:48.15pt;width:21.75pt;height:21.75pt;z-index:-6;visibility:visible;
mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -16px; margin-top: 64px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -6;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" v:shapes="_x0000_s1033" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Enterprise Security features and other needs for I/T organizations to include Google Android in the enterprise is taking time, as tools for the same are being developed. This adoption of Android by enterprises will increase over the next 12 to 18 months. <o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l4 level1 lfo4;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">The biggest disadvantage of the Android OS is how they will continue to support the various OS / devices going into the future.<span style="mso-spacerun: yes;"> </span>Also the vision for Android vs. that of Google Chrome in other devices other than mobile phones is not clear.<o:p></o:p></span></span></li>
</ul><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_asybiMYNkrw/TF-c3n7ZBcI/AAAAAAAAE7Q/lR00vmfZPmI/s1600/5.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/_asybiMYNkrw/TF-c3n7ZBcI/AAAAAAAAE7Q/lR00vmfZPmI/s320/5.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="Picture_x0020_17" o:spid="_x0000_i1030"
type="#_x0000_t75" alt="5.png" style='width:235.5pt;height:92.25pt;
visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image014.png"
o:title="5"/> </v:shape><![endif]--></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Operating System<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current Version. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Windows Mobile 6.5. No major OS architecture changes since last 10 years.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Base Framework. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Windows CE 5.2 based kernel with core applications build in Windows C, C++ and Windows API.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future Visibility. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Completely revamped Windows 7 is to be launched later this year. No backward application compatibility.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">OS Efficiency.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> With full usage of WiFi, 3G, GPS and bright display the battery lasts for 5-7 hours.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1032"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6.75pt;margin-top:9.85pt;width:19.5pt;height:19.5pt;z-index:-14;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -9px; margin-top: 13px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -14;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1032" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Device Management. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Support for enterprise level device management is available. Exchange Active Sync is available for PUSH emails.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">User Experience. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Conventional Graphical User Interface. No support for multi-touch gestures and Accelerometer available yet. Windows 7 may have support for these. Windows Mobile certainly lags way behind competition here.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Web Browser. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Internet Explorer, Relatively primitive web browser. Supports Flash Lite 3.1. Third party browsers such as Opera are available for download.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Storage.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Supports external storage. Flash memory varies from model to model. For application data storage, SQLLite, SQL CE and many third party database tools are available.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Hardware Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Video Camera, A-GPS, 3G, WiFi, Bluetooth. Conventional GUI display with varying display sizes. Some features are device and manufacturer dependent.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Multi Tasking.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Full multi-tasking applications can be written.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Media Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">MP3, ASF, WMA, WMV<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Development environment<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Tools and Language.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Visual Studio v6.0, .Net <span style="mso-spacerun: yes;"> </span>2008. Embedded Visual C++, Visual C++, and Visual C #.net. Windows 7 uses XNA framework and Silverlight.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">SDK. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">For applications development, Microsoft offers the Windows Mobile SDK bundled with its Visual Studio all in one tool. For graphics functions custom OpenGL ES libraries are available. SDK offers generic emulators to use during development for testing the apps. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Developer Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Operating System offers full control to the developer. Though low level programming needs specialized mobile development skills. Given the developer community exposure to Microsoft technologies, the learning curve is very shallow.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Application support<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1031"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-3.75pt;margin-top:10.8pt;width:21.75pt;height:21.75pt;z-index:-5;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -5px; margin-top: 14px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -5;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image011.jpg" v:shapes="_x0000_s1031" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Windows Mobile Market Place. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Less than 1500 apps<b>. </b>This is a major hurdle for Windows Mobile. However there are number of 3<sup>rd</sup> party app stores such as Handango which have over 20,000 windows mobile apps.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">App Distribution. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Available over the air via Windows Market Place controlled by Microsoft. Private OTA distribution can be done without too much trouble.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Enterprise Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Available. Device Management Capabilities available through Sync functions and third party software.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Consumer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Considerable amount of applications are available for users to download free or at nominal charge on various forums. Wide range of device options is available.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Devices available<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Many devices are available. Multiple phone models from variety of manufacturer are available. E.g. HP, Motorola, Palm, HTC etc.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Multiple device options are likely to continue to be available from number of manufacturers. Windows Mobile 7 holds the key to the future.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Pros / Cons<o:p></o:p></span></b></span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Based on popular .NET developer tools. Supports MS tools including Active Directory, Exchange ,etc<span style="mso-spacerun: yes;"> </span>easily.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3;"><!--[if gte vml 1]><v:shape id="_x0000_s1030" type="#_x0000_t75"
style='position:absolute;left:0;text-align:left;margin-left:-11.25pt;
margin-top:15.85pt;width:21.75pt;height:21.75pt;z-index:-4;visibility:visible;
mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -15px; margin-top: 21px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -4;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" v:shapes="_x0000_s1030" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">OS was not upgraded for a long time , for over 6 years,<span style="mso-spacerun: yes;"> </span>and did not support the various rich features available in Android, iPhone, etc. Microsoft waited for a long time to revamp the entire Mobile OS platform. Now, with Windows Mobile 7, people are waiting to see how it has changed. However, none of the apps that exist today will run on WM7, it is not backward compatible.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Microsoft did not impose enough standard on how manufacturers will build devices using their OS. Hence applications built on one device usually causes developer a lot of problems to support on other devices. This increases the cost of supporting various platforms.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l3 level1 lfo3;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">The OS is not free.<span style="mso-spacerun: yes;"> </span>Device manufacturers have to pay a license fee on each device running the OS.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></li>
</ul><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_asybiMYNkrw/TF-c4wULDpI/AAAAAAAAE7Y/DGjvMohsKxM/s1600/6.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/_asybiMYNkrw/TF-c4wULDpI/AAAAAAAAE7Y/DGjvMohsKxM/s320/6.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;"><br />
</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Operating System</span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1029"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6pt;margin-top:6.85pt;width:19.5pt;height:19.5pt;z-index:-15;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -8px; margin-top: 9px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -15;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1029" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current Version.<span style="mso-spacerun: yes;"> </span></span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">WebOS v1.4.1. The most developer friendly OS ever!</span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-no-proof: yes;"> </span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Base Framework. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Monolithic Linux based kernel with proprietary components developed by Palm. Runs on ARM processors.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future Visibility.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Recent takeover by HP might define a clearer roadmap in the next quarter.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">OS Efficiency. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Open OS. Very efficient in handling multiple tasks with proper utilization of the resources such as WiFi, 3G, GPS makes for longer battery life.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Device Management. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Support for enterprise level device management is optionally available. Exchange Active Sync is available for Push emails.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><!--[if gte vml 1]><v:shape id="_x0000_s1028"
type="#_x0000_t75" style='position:absolute;left:0;text-align:left;
margin-left:-6.75pt;margin-top:1.85pt;width:19.5pt;height:19.5pt;z-index:-16;
visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;
mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;
mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
mso-position-horizontal-relative:text;mso-position-vertical:absolute;
mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title=""/> </v:shape><![endif]--><span style="height: 26px; left: 0px; margin-left: -9px; margin-top: 2px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -16;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="_x0000_s1028" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">User Experience. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">At par with iPhone/Android. Multi touch gestures and support for Accelerometer are available.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Web Browser. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">WebKit based browser with support for HTML5 and CSS 3 standards.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Storage. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">OS Supports external storage. None of the current devices have it though. For the application data storage SQLLite is available. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Hardware Support:</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Video Camera, A-GPS, 3G, WiFi, Bluetooth, Slide Out or Candy Bar Keyboard (QWERTY). Has Accelerometer and multi touch gesture touch screen. Inductive charging support available.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Multi Tasking:</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Full multi-tasking applications can be written.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Media Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Audio formats: MP3, AAC, AAC+, eAAC+, AMR, QCELP, WAV; Video formats: MPEG-4, H.263, H.264<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Development environment<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Tools and Language. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Eclipse IDE, JavaScript, HTML<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">SDK. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>WebOS SDK <span style="mso-spacerun: yes;"> </span>is available to developers. Developers use Ares for UI building with webOS mojo Framework SDK underneath. For the plug-in application development, WebOS PDK is available. The SDK also offers various emulators to be used for the development testing and debugging.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Developer Support.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Operating System offers full control of it to the developer application via number of low level APIs and programming hooks. Web developers may easily develop programs. No specific knowledge on Mobile development is necessary.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Application support<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">App Distribution.</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"> Available over the air via Palm App Catalog controlled by Palm. The private OTA distribution can be done. Code Signing is mandatory.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Enterprise Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Available. Device Management Capabilities available through Sync functions and third party software.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Consumer Support. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Limited. Device hardware options available in the market are very limited.<b><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-bidi-font-size: 11.0pt;">Devices available<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Current. </span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Palm Pre Plus, Palm Pixi Plus.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: .3in; margin-top: 0in;"><span style="mso-bookmark: _PictureBullets;"><b><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Future. <span style="mso-spacerun: yes;"> </span></span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">No clear roadmap available. However indications are that HP WebOS tablet is one way in which HP is looking to use WebOS.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><!--[if gte vml 1]><v:shape id="Picture_x0020_4"
o:spid="_x0000_s1027" type="#_x0000_t75" style='position:absolute;
margin-left:-6.75pt;margin-top:15.4pt;width:19.5pt;height:19.5pt;z-index:-17;
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o:title=""/> </v:shape><![endif]--><span style="height: 26px; margin-left: -9px; margin-top: 21px; mso-ignore: vglayout; position: absolute; width: 26px; z-index: -17;"><img height="26" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg" v:shapes="Picture_x0020_4" width="26" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;">Pros / Cons<o:p></o:p></span></span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo5;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">Based on very popular web development kit and JavaScript. Makes it easy for web developers to learn this new platform.</span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-no-proof: yes;"> </span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo5;"><!--[if gte vml 1]><v:shape id="_x0000_s1026" type="#_x0000_t75"
style='position:absolute;left:0;text-align:left;margin-left:-7.5pt;
margin-top:47.95pt;width:21.75pt;height:21.75pt;z-index:-3;visibility:visible;
mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
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mso-position-vertical:absolute;mso-position-vertical-relative:text'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/> </v:shape><![endif]--><span style="height: 29px; left: 0px; margin-left: -10px; margin-top: 64px; mso-ignore: vglayout; position: absolute; width: 29px; z-index: -3;"><img height="29" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image011.jpg" v:shapes="_x0000_s1026" width="29" /></span><span style="mso-bookmark: _PictureBullets;"></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">HP will probably announce a variety of devices, thus spreading the adoption of WebOS as a new platform. This will probably compete with Android and Windows Mobile as an OS options available to device manufacturers. There is also a school of thought which suggests that by October 2010, Web OS is headed for the HP WebOS Tablet.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-list: l2 level1 lfo5;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">The WebOS was taken up initially by lot of developers and development organizations, but the interest waned due to lack of devices running the OS. A resurgence is likely now that HP will spend on ensuring that developers get the necessary support for the platform<o:p></o:p></span></span></li>
</ul><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="display: none; font-family: "Arial","sans-serif"; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-hide: all; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="_x0000_i1028"
type="#_x0000_t75" style='width:11.25pt;height:11.25pt;visibility:visible;
mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image018.gif"
o:title=""/> </v:shape><![endif]--><img border="0" height="15" src="file:///C:/Users/RAHUL~1.AGG/AppData/Local/Temp/msohtmlclip1/01/clip_image018.gif" v:shapes="_x0000_i1028" width="15" /></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 20.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></span></div><span style="font-family: "Arial","sans-serif"; font-size: 20.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 20.0pt; mso-bidi-font-size: 12.0pt;">Market Trends<o:p></o:p></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/TF-c7dzb-7I/AAAAAAAAE7g/GOMYJCtIGnI/s1600/7.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_asybiMYNkrw/TF-c7dzb-7I/AAAAAAAAE7g/GOMYJCtIGnI/s320/7.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
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o:title=""/> </v:shape><![endif]--></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
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</span></div><div class="MsoNormal" style="margin-right: .3in;"><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 12px;">Data source: Gartner</span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">The clear winners are iPhone and Android</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">. Android more so – a growth of 800%YoY – backed by multiple carriers, buoyed by strong marketing campaigns. It is almost given that both of these will catch up with Blackberry in too for a horizon.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">In the US, Android (28%) has already raced to the 2<sup>nd</sup> spot displacing iPhone OS(21%). RIM (36%) continues to be number one.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Phones grow, Smartphone even more</span></b></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Overall, the global mobile phone sales totaled approx 315 million units in Q1 2010 – a 17 percent increase over Q2 2009.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Smartphone sales to end-users reached 54.3 million units - an increase of 48.7 per cent from the first quarter of 2009.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Can Windows Mobile turn around?</span></b></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Windows Mobile's sales decreased from 10.2 percent to 6.8 percent YoY.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Windows Mobile is losing market share. This is attributed to the rise of Apple and Google Android. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">However, they were ripe for the taking. And have been so for some time now. Consider this – The Windows Mobile Kernel, CE 5.2, is unchanged since 2004. Processors have changed, multi touch came in Accelerometers, Magnetometers and the works, but Windows Mobile did not make any changes. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Now the company has now rewritten the mobile OS ground up to provide better user experience, but given that the competition is already accelerating, it will really need a miracle for Microsoft to overtake anyone. At best they can recover some market share with WM7. Note that WM7 is not backward compatible! This means all applications will need to be rewritten. At the very least this puts WM7 two years behind Apple and Android.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Another daunting aspect is that the windows mobile market place has less than 1500 apps (yes 1500 compared to 150000 plus on Apple). The very large number of apps on the 3<sup>rd</sup> party app stores for windows mobile will be rendered impotent as Windows Phone 7 is not backward compatible.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">What of WebOS? <o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Palm announced it’s entirely new WebOS platform in January 2009 and then released it to developers in May 2009. The first device which ran the WebOS platform was the Palm Pre mobile device. Later the Palm Pixi was introduced in late 2009. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">On April 28, HP announced it was going to acquire Palm for $1.2 billion and it will develop various kinds of devices running the WebOS platform. Until that time, Palm struggled to push the sales of the Palm Pre and Palm Pixi devices. The earlier versions of the WebOS platform were filled with defects and not many tools available.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">It is being speculated that HP may even launch a WebOS Tablet by October 2010, what that means for the windows 7 Slate<span style="mso-spacerun: yes;"> </span>(demoed by Steve Ballmer in his keynote in January at the CES) is not clear.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Other Highlights<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l1 level1 lfo1;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Apple is registering the fastest growth of over 110% YoY in terms of sales of its iPhones and now with the iPAD.<o:p></o:p></span></span></li>
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</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l1 level1 lfo1;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Nokia continues to be the largest device manufacturer in the world.<o:p></o:p></span></span></li>
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</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-right: .3in; mso-list: l1 level1 lfo1;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">RIM is very strong in the Enterprise market. Their newly announced OS 6.0 due this summer has lot of features, but it remains to be see if that will increase the adoption of applications.<o:p></o:p></span></span></li>
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</div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Mobile OS market share and sales – Q1 2010 (Source : Gartner)<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_1" o:spid="_x0000_i1026" type="#_x0000_t75" style='width:468pt;
height:148.5pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\RAHUL~1.AGG\AppData\Local\Temp\msohtmlclip1\01\clip_image021.png"
o:title=""/> </v:shape><![endif]--></span></span><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><o:p></o:p></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/TF-c8QMTOFI/AAAAAAAAE7o/qhFYrSgI-cc/s1600/8.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_asybiMYNkrw/TF-c8QMTOFI/AAAAAAAAE7o/qhFYrSgI-cc/s320/8.png" /></a></div><div class="MsoNormal" style="margin-right: .3in;"><br />
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</span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Mobile Device Sales Q1 2010 (Source : Gartner)<o:p></o:p></span></b></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
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</span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Here is the link to the Gartner Report:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Gartner 2010 Q1 Sales - </span></span><span style="mso-bookmark: _PictureBullets;"></span><a href="http://ronnie05.wordpress.com/2010/05/22/18t47/"><span style="mso-bookmark: _PictureBullets;"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 11.0pt;">http://ronnie05.wordpress.com/2010/05/22/18t47/</span></span><span style="mso-bookmark: _PictureBullets;"></span></a><span style="mso-bookmark: _PictureBullets;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-right: .3in;"><br />
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</div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-12232564926623599042010-07-29T12:52:00.006+05:302010-07-30T14:46:09.188+05:30Webinar on "Mobility in Healthcare" was well received<p class="MsoNormal" style="line-height:13.6pt"><span style="color: rgb(51, 51, 51); "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:medium;">The Webinar held on July 28, 2010 on "Mobility in Healthcare" explored the immense increase of mobile technologies and it’s increasing use in healthcare covering the following aspects of the use mobility in healthcare:<o:p></o:p></span></span></span></p> <p class="MsoNormal" style="line-height:13.6pt"></p><ul><li><span class="Apple-style-span" style=" color: rgb(51, 51, 51); font-family:arial;font-size:medium;">Mobile Evolution in Healthcare</span></li><li><span class="Apple-style-span" style=" color: rgb(51, 51, 51); font-family:arial;font-size:medium;">Mobile Healthcare Trends: Past, Present and Future</span></li><li><span class="Apple-style-span" style=" color: rgb(51, 51, 51); font-family:arial;font-size:medium;">Preventive Healthcare & Coach: Mobile Health Monitoring</span></li><li><span class="Apple-style-span" style=" color: rgb(51, 51, 51); font-family:arial;font-size:medium;"></span><span class="Apple-style-span" style=" color: rgb(51, 51, 51); font-family:arial;font-size:medium;">Contributors to Mobile Healthcare: patients, care providers and health care providersTo listen to the Webinar please click on the video below</span></li></ul><p></p><br /><object width="400" height="300"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=13725526&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=13725526&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:13.6pt"><span style=" color: rgb(51, 51, 51); font-family:Arial, sans-serif;"><span class="Apple-style-span" style="font-size:medium;"><a href="http://www.authorstream.com/Presentation/est_rahul-452771-webinar-on-mobility-healthcare/">Presentation Link</a></span></span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:13.6pt"><span style=" color: rgb(51, 51, 51); font-family:Arial, sans-serif;"><span class="Apple-style-span" style="font-size:medium;">We would also like to thank the participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was well received.</span></span><span style=" ;font-family:Arial, sans-serif;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></p><p></p>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-47830965789396401252010-07-19T15:54:00.007+05:302010-07-19T16:23:48.409+05:30Extend your enterprise content reach using Oracle ADF Mobile<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;color:#C00000;">By Padmanabhan A</span></b></p> <p class="MsoNormal"><span class="a3"><i style="mso-bidi-font-style:normal"><span lang="EN-IN" style="Arial","sans-serif";font-family:";font-size:11.0pt;color:navy;">The key driver for enterprise mobility is the need for seamless access to information </span></i></span><span class="a3"><i style="mso-bidi-font-style: normal"><span lang="EN-IN" style="Arial","sans-serif"; font-family:";font-size:11.0pt;color:red;">anywhere, anytime and from any device</span></i></span><span class="a3"><i style="mso-bidi-font-style:normal"><span lang="EN-IN" style="Arial","sans-serif";font-family:";font-size:11.0pt;color:navy;">. Combination of advanced technologies such as Oracle ADF Mobile (JSR 227 and J2ME) and an innovative approach helps enterprises build the optimal mobility solution.</span></i></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span lang="EN-IN" style="Arial","sans-serif"font-family:";font-size:11.0pt;">Abstract</span></b></p><div class="Section2"> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Are your customer service agents able to access key customer, product and service request data, are they able to respond to last minute changes in plans? Is your executive management able to review key business indicators like financial trends, sales performance, customer satisfaction issues while on the move? Are you able to reduce the delay by capturing the transaction data at the point of use? We explore in this article how <i><u>Oracle ADF Mobile</u></i> platform can help us easily extend the existing application functionality faster and economically.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Scope</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">The scope of this article is to present an overview of mobile computing. It takes you through the issues which make mobility a prerequisite for business cusses and a solution in the form of Oracle ADF. The article provides a snapshot of Oracle ADF concepts, its functional and technical benefits.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Overview</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">We live in a rapid world. You may be working at your desk today but with a plan to attend a conference in a different part of the world tomorrow.<span style="mso-spacerun:yes"> </span>Be it a senior executive on the road or a field technician meeting different customers in a day. The underlying need is that ‘<b style="mso-bidi-font-weight:normal">your ability to access job related functions should not be suspended while you are away from your desk </b>’.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Today, we see many organizations leveraging a mobile enablement strategy which does not require employees to be present at their desks to continue with their work. Although emergent, there is a great deal of interest in Mobile business intelligence. Mobile dash boarding is today invariably the first choice within initiatives that organizations consider when enabling mobility for the organization.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Perspective</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">A typical flexible manufacturing line at a fully automated hi-tech unit generates large volumes of data which requires “monitoring”. At the current stage of evolution the monitoring systems are all wired and data visualization is usually presented on desktops to the plant managers and executives. The challenge is to create mobile monitoring solution that can provide real time data with analytics “on the move”.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Similarly, we have several critical requirements in the Business Intelligence scenario that affects the day to day functioning of an organization. To mention a few - Availability of access to key business information such as financial trends, sales performance and more importantly customer satisfaction issues to a CIOs or executive managers when they are out on the road, snapshot of key customer data to a customer service agent on the move, approval access to a manager to ensure smooth workflow remotely. All of these affect organizational productivity significantly.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Solution</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Enterprise mobility initiatives seek to leverage the emergent mobility landscape in making critical business applications’ data accessible <b style="mso-bidi-font-weight:normal">‘anytime</b>, <b style="mso-bidi-font-weight:normal">anywhere’</b> to enhance productivity, shorten response time, and increase customer satisfaction. From technology perspective, its goals signal a shift from ‘fragmented and disconnected technology landscape’ towards a ‘consolidated and converged’ mobile ecosystem.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">There sure are several challenges in choosing the right mobility solution for an organization. Oracle ADF (Application Development Framework) provides a solution to these challenges with its simplified yet robust framework to extend the organization’s applications reach to their mobile devices in an easier and a cost effective way.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">With Oracle ADF Mobile, the applications can be developed once and deployed to multiple devices. One single framework works for both mobile and regular applications. Another key feature of Oracle ADF Mobile is that the employees can now continue with their tasks in their applications even when they are not connected to network. </span></p> <p class="MsoNormal" style="text-align:justify"><span style=" Arial","sans-serif";mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Let us take an example of an employee working for a dispatch or courier firm whose day to day work involves receiving digital signatures from the recipients after delivering the packages. The employee has to stay disconnected many times. With Oracle ADF Mobile, he can still continue to collect the signatures and push the data to the server next time when he gets connected. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">What is Oracle ADF?</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Oracle ADF is a mature J2EE development framework (Java2 Enterprise Edition) that helps in building enterprise applications. It is enabled by JDeveloper, which is the IDE from Oracle. The interesting fact is that Oracle ADF is extended to support Mobile Application Development too. Hence, existing business logic and services (ADF Business Components & ADF Task Flows) developed using ADF can easily be exposed to mobile devices as well.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Organizations develop robust and efficient applications to suit their business needs. During this process, developers tend to spend significant amount of time in writing the complex infrastructure code. Oracle ADF simplifies the development effort by providing a user friendly framework to develop code.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Oracle ADF uses Model-View-Controller (MVC) architecture. Fig 1 explains the layers of Oracle ADF.</span></p><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_asybiMYNkrw/TEQojsle6YI/AAAAAAAAE2o/KzEmk5QlGJU/s1600/1.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 224px; height: 320px;" src="http://3.bp.blogspot.com/_asybiMYNkrw/TEQojsle6YI/AAAAAAAAE2o/KzEmk5QlGJU/s320/1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5495562039027755394" /></a><br /><div class="Section1"><br /><br /><p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;"><br />ADF Mobile</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">ADF Mobile extends the development framework to mobile users. Developers can now create mobile applications that would aid mobile users to access critical business information from their devices.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">There are two parts to Mobile ADF.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">ADF Mobile Browser:</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Oracle ADF supports connected Web applications running on the browser of the mobile device. Developers use Java Server Faces (JSF) components to create pages. ADF’s binding layers aids in easier interaction with their business services. This facilitates in providing rich mobile browser applications. It works with browsers supporting HTML/XHTML MP1 and WAP 2.0</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">ADF Mobile Client</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Launched recently around Oracle Open World, This new feature can be used when the mobile users want to work in a disconnected mode. A subset of application would be running on the mobile device applying all the features of the application. It integrates with the mobile’s native menus and provides complete control over both the native menus and the application. Oracle Database Lite Mobile server which runs on the mobile devices provides application access even in disconnected mode. Once the mobile device is back to the connected mode, the Mobile Transaction Replay Service (MTRS) replays the client side transactions and commits to the server.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">The two options of browser and mobile resident client increases the application usage as the employees can perform their work when they are not connected.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">ADF Mobile Adaptability</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">This section covers the opportunities of Oracle ADF Mobile from business’ perspective. Some of the key opportunities are:</span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings; mso-bidi-mso-ansi-language:EN-USfont-family:Wingdings;font-size:9.0pt;"><span style="mso-list: Ignore">ü<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Arial","sans-serif";mso-ansi-language: EN-USfont-family:";font-size:11.0pt;">Oracle ADF is built on industry standards and can be run on any J2EE application server.</span></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;text-indent: -.25in;mso-list:l1 level1 lfo1;tab-stops:list .25in"><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings; mso-bidi-mso-ansi-language:EN-USfont-family:Wingdings;font-size:9.0pt;"><span style="mso-list: Ignore">ü<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Arial","sans-serif";mso-ansi-language: EN-USfont-family:";font-size:11.0pt;">Oracle ADF facilitates Web 2.0 based applications.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;text-indent: -.25in;mso-list:l1 level1 lfo1;tab-stops:list .25in"><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings; mso-bidi-mso-ansi-language:EN-USfont-family:Wingdings;font-size:9.0pt;"><span style="mso-list: Ignore">ü<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Arial","sans-serif";mso-ansi-language: EN-USfont-family:";font-size:11.0pt;">Oracle ADF is free when an organization already owns Oracle Application Server (OAS). <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;text-indent: -.25in;mso-list:l1 level1 lfo1;tab-stops:list .25in"><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings; mso-bidi-mso-ansi-language:EN-USfont-family:Wingdings;font-size:9.0pt;"><span style="mso-list: Ignore">ü<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Arial","sans-serif";mso-ansi-language: EN-USfont-family:";font-size:11.0pt;">Oracle ADF provides single framework for both browser and mobile applications.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Limitations of Oracle ADF Mobile</span></b></p> <p class="MsoNormal" style="margin-left:.5in;text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo2;tab-stops:list .5in"><span style="font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-mso-ansi-language:EN-USfont-family:Symbol;font-size:8.0pt;"><span style="mso-list: Ignore">c<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Currently Oracle ADF Mobile Client is supported only for BlackBerry and Windows Mobile devices. Current support for other platforms (such as Android, Symbian and iPhone) is provided through Oracle ADF Mobile browser.</span></p> <p class="MsoNormal" style="margin-left:.5in;text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo2;tab-stops:list .5in"><span lang="EN-IN" style="font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;font-size:8.0pt;"><span style="mso-list:Ignore">c<span style="font:7.0pt "Times New Roman""> </span></span></span><span lang="EN-IN" style=" Arial","sans-serif"font-family:";font-size:11.0pt;">A subset of Trinidad components are supported on mobile devices. There are certain limitations in few Trinidad components.</span></p> <p class="MsoNormal" style="margin-left:.5in;text-align:justify;text-indent:-.25in; mso-list:l0 level1 lfo2;tab-stops:list .5in"><span lang="EN-IN" style="font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;font-size:8.0pt;"><span style="mso-list:Ignore">c<span style="font:7.0pt "Times New Roman""> </span></span></span><span lang="EN-IN" style=" Arial","sans-serif"font-family:";font-size:11.0pt;">Only unbounded Task Flows are supported as page flows<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Benefits with Scenarios</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Consider the scenario of a health care organization which has Oracle Applications. They would like to enable specific application and workflow elements such as access to doctor’s appointments, patient records on Blackberry devices. In addition, they would like to manage demand and capacity on a real time basis by providing nurses with a mobile solution to request or provision/manage hospital resources such as Beds, MRI equipment etc.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">In this scenario, since the applications and backend workflows are already built on J2EE; the Model and Controller layers for the required components are readily available and reusable. The mobile IT solution provider can easily construct the “View” layer using Oracle ADF Mobile and mobilize the entire solution.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Consider again, the operation of a Call Center, which does not have Oracle Enterprise Application but does have a custom J2EE application on OAS. They wanted to mobilize a manager tracking their MPI and efficiency.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">In this scenario too, they can use Oracle ADF and quickly develop mobile server applications running on OAS accessing the enterprise data and provide real time manager dashboard to mobile users.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Challenges of mobility in industry</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Although there is a huge demand for real time information availability and various technologies available for mobility, commercial enterprise applications lack the motivation to deliver mobile interfaces out of the box.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">This is because the enterprise application developers cannot keep pace with the rapid development in mobile technologies.</span></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Here is where the specialist mobility companies can analyze the customer’s requirement and architect a precisely customized solution to mobilize.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">Conclusion</span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style=" ;font-family:Arial, sans-serif;font-size:15px;">Extension of Oracle ADF to Mobile yields benefits to different user groups right from developers to end users. Combining the advanced architecture of Oracle ADF mobile with JDeveloper provides a perfect solution for many enterprise applications which need Mobility.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="Arial","sans-serif"; mso-ansi-language:EN-USfont-family:";font-size:11.0pt;">References</span></b></p> <ul type="disc"> <li class="MsoNormal" style="color:black;"><span lang="EN-IN" style="font-family:";"><span class="Apple-style-span" style="font-size: medium;">Oracle ADF Mobile product page</span><span class="apple-converted-space"><span class="Apple-style-span" style="font-size: medium;"> </span></span><i><span class="Apple-style-span" style="font-size: medium;">(</span></i><a href="http://www.oracle.com/" target="_blank"><i><span class="Apple-style-span" style="font-size: medium;">www.oracle.com</span></i></a><i><span class="Apple-style-span" style="font-size: medium;">)</span></i><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></li> <li class="MsoNormal" style="color:black;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: medium;">Endeavour Software Technologies knowledge base.</span></span></li> </ul> </div> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span lang="EN-IN" style="Arial","sans-serif"font-family:";font-size:11.0pt;">About Endeavour – The Mobility Company<sup> TM</sup></span></b></p> <p class="MsoNormal" style="text-align:justify"><span class="Apple-style-span" style="font-family:Arial, sans-serif;font-size:15px;"><i>Endeavour is a specialist Mobility company since 2002. Endeavour has been providing strategic consulting and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour develops mobile solutions on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. Please visit us at </i><a href="http://www.techendeavour.com/"><i>www.techendeavour.com</i></a></span></p></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-51398952944630979182010-06-09T11:25:00.000+05:302010-06-09T11:26:37.217+05:30The importance of Mobile Device Management in Enterprise Mobility<p class="MsoNormal" style="tab-stops:right 6.5in"><span class="Apple-style-span" style="font-family: 'Segoe UI', sans-serif; ">In simple terms Mobile device management (MDM) could be described as tools which intend to control users, devices, data, applications and their configuration settings in mobile devices. No doubt the importance and usage of mobile devices have penetrated in large extent around the globe recently due to the surge in sales of high-end mobile devices and owing to the growth in mobile data services.<span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span>But now the main challenges ahead include managing billions of sophisticated and complicated devices which seem to be a tougher and complex job. Various random researches have highlighted that reputed organizations have now started understanding the need for mobile security with enhanced capabilities like superior authentication and password policy management. CIOs of various companies had conveyed apprehensions about the leaking of vital data and now they are considering mobile security as their number one priority to cover the loopholes.<span style="mso-spacerun:yes"> </span>With the increase in the complexity and growth of these mobile devices, manufacturers are at loggerheads and need a single administrative console which can be centrally managed, and capable of securing and deploying mobile data, devices and applications.<span style="mso-spacerun:yes"> </span>In this scenario, neither the enterprises have the awareness levels nor do they have the expertise in evaluating the products and services available. In the following sections an attempt has been made to highlight the importance of MDM in enterprise mobility and which products could be utilized for the security of their mobile data.</span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif"">Mobile device management and data security<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:"Segoe UI","sans-serif"">Mobility has reached its pinnacle and has become an integrated part of organizations to an extent where these devices ought to be managed and secured at par with PCs.<span style="mso-spacerun:yes"> </span>Thus, the security of data on mobile devices has become sine-qua-non.<span style="mso-spacerun:yes"> </span>High tech savvy CIOs are now placing important and sensitive data into their smartphones, removable storage and mobile devices; which further strengthens the need for an efficient mobile device management tool<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif"">Importance of mobile device management solutions<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:"Segoe UI","sans-serif"">MDM plays a vital role in enhancing the security and functionality of mobile communications network. Besides it also helps in decreasing their cost and downtime. The solutions of mobile device management include a comprehensive life cycle of business’ handheld devices. These solutions include components like software management, systems management, operating systems management and mobile security. They help in aiding and automating the IT tasks like asset management, configuration asset management, over-the-air (OTA) software along with backup and restore.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif"">Leveraging OTA capabilities in Mobile Device Management solution<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:"Segoe UI","sans-serif"">With the coming up of <a href="http://en.wikipedia.org/wiki/Over-the-air_programming">Over-the-Air</a> or (OTA) component, CIOs has got a sort of relief for their MDM solutions.<span style="mso-spacerun:yes"> </span>Now in the event of loss or stolen mobile phones, important data stored in devices can be erased remotely with ease by sending OTA in the form of binary SMS message. Moreover Operators are now realizing that over-the-air mobile device management (OTA MDM) solution can considerably shrink their cost of operations.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif"">Mobile Device Management products in the market</span></b><span style="font-family:"Segoe UI","sans-serif""><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif""><a href="http://www.sybase.in/products/mobileenterprise/afaria">Sybase <span style="mso-spacerun:yes"> </span>Afaria</a>–</span></b><span style="font-family: "Segoe UI","sans-serif""> is another par excellence MDM and extensive security solution available to businesses. It has the capability to encrypt data and all the security policies are enforced centrally. The data and content in it can be backed up and deleted if the device is lost or stolen.<o:p></o:p></span></p> <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="95%" style="width:95.0%;mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt"> <tbody><tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes"> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Provides extensive security <o:p></o:p></span></b></p> </td> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><span style="font-family:"Segoe UI","sans-serif"">Data and content is backed up and can be deleted if a device is lost or stolen. Sensitive data on devices is encrypted, and security policies are centrally enforced. <o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:1"> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Offers centralized, powerful device management <o:p></o:p></span></b></p> </td> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><span style="font-family:"Segoe UI","sans-serif"">Afaria provides the tools to solve complex management tasks simply and effectively. IT has full control of the range of devices and applications deployed and can view information from a single console. <o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:2"> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Allows IT to deliver fixes, upgrades and refreshes to mobile users in the field <o:p></o:p></span></b></p> </td> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><span style="font-family:"Segoe UI","sans-serif"">IT can add, update or remove applications, data and content without the users’ involvement and can ensure mobile workers have the correct software and data in the field.. <o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:3;mso-yfti-lastrow:yes"> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Minimizes user downtime with</span></b><b><span style="font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:126%;font-family: "Tahoma","sans-serif";mso-fareast-font-family:"Times New Roman";color:#333333"> </span></b><b style="mso-bidi-font-weight:normal"><span style="font-family: "Segoe UI","sans-serif"">bandwidth optimization</span></b><b><span style="font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:126%;font-family: "Tahoma","sans-serif";mso-fareast-font-family:"Times New Roman";color:#333333"> </span></b><span style="font-size:8.5pt;line-height:126%;font-family:"Tahoma","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333"><o:p></o:p></span></p> </td> <td valign="top" style="padding:3.75pt 3.75pt 3.75pt 3.75pt"> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:126%"><span style="font-family:"Segoe UI","sans-serif"">All management tasks can be done regardless of bandwidth available, thanks to Afaria’s optimization capabilities. Applications managed with Afaria have continuous, consistent availability and performance. All management activity happens in the background, leaving the user undisturbed. <o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif""><a href="http://www.marketwire.com/press-release/Funambol-Launches-First-SaaS-Mobile-Cloud-Sync-and-Push-Email-Solution-984324.htm">CloudSync SaaS</a> – </span></b><span style="font-family:"Segoe UI","sans-serif"">Funambol is the leading provider of the MDM solution for open source Cloud Sync and push email.<span style="mso-spacerun:yes"> </span>According to its provider it is the world’s first SaaS mobile cloud sync and push email solution.<span style="mso-spacerun:yes"> </span>The product offers quick and easy interface for portals, mobile operators, device makers and software vendors to provide cloud sync and push email services without end software vendors to provide cloud sync and push email services without any need to acquire software, hardware and personnel.<span style="mso-spacerun:yes"> </span>This helps its customers to reduce finances, speed time to provide market and reduce risk.<span style="mso-spacerun:yes"> </span>The product has a state-of-the-art security capability. This product can be localized with a support of different languages.<o:p></o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">End-to-end solution for managing the essential elements of combined 4G and 3G devices<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Supports multiple standards, including OMA DM as well as 4G and 3G networks<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Strong server foundation for efficient device management in operator environment<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Optimized for 4G operational challenges in all IP-network<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Highly cost-effective<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">DM client for WiMAX devices<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Supports common OS, easily ported to new chipsets, includes advanced diagnostics<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Implements broad range of DM functions<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif""><a href="http://mobileiron.com/">MobileIron</a> – </span></b><span style="font-family:"Segoe UI","sans-serif"">MobileIron is yet another MDM platform which offers solution by combining data-driven smartphone management along with real-time wireless cost control. It provides visibility in real-time about the smartphone and its usage, helping both IT users and users a better secure data and control without compromising on the privacy. It has an easy-to-install appliance that can be used in a corporate network and start working in less than an hour’s time. According to its manufacturers it cuts the wireless bills to the tune of 20% with Mobile Activity Intelligence. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Multi-OS asset management<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Dashboard-driven web interface<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Cross-platform inventory across BlackBerry, iPhone, Windows Mobile, Symbian, WebOS, and Android (coming soon)<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Operational status for each phone<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Systems details for each phone<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Security<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Phone and full SD card encryption<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Password enforcement<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Virus scanning<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">SD card usage monitor<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Cert distribution<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Lockdown (camera, SD card, Bluetooth audio/data, WiFi)<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">ActiveSync Sentry<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Across ActiveSync-enabled phones, including iPhone<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Monitor phones attempting to connect to enterprise email<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Block unauthorized phones<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Lost phone<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Locate<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Lock / wipe<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Backup / restore / migrate<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Remote control<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Real-time<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Permission-based<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Enterprise data boundary<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Selective wipe<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Privacy policy (activity, content, location)<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Application and content management<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Software and file inventory<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">App catalog<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">App distribution / blacklist<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">App configuration<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Content distribution<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">SMS archiving<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">SMS message history<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:11.25pt;line-height:16.2pt;vertical-align: top"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Segoe UI","sans-serif"">Easy administration<o:p></o:p></span></b></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Over-the-air provisioning<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Role-based access<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Group-based policy and operations<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Broadcast SMS<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Persistent logs and audit trails<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif""><a href="http://www.boxtone.com/Products/Essentials.aspx">BoxTone Essentials</a></span></b><span style="font-family:"Segoe UI","sans-serif""> -- part of the BoxTone Mobile Service Management suite of plug and play software modules -- automates core monitoring and management activities, proactively alerting you to mobile service issues then helping you to find, fix and validate them in less than 3 minutes<o:p></o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><b><span style="font-family:"Segoe UI","sans-serif"">End-to-End Visibility</span></b><span style="font-family:"Segoe UI","sans-serif""> - via a Dashboard that displays in real time the health of individual and groups of mobile users, BlackBerry Enterprise Servers (BES), <a href="http://www.boxtone.com/LinkClick.aspx?link=74&tabid=213"><span style="color:windowtext;text-decoration:none;text-underline:none">Exchange</span></a> and <a href="http://www.boxtone.com/LinkClick.aspx?link=75&tabid=213"><span style="color:windowtext;text-decoration:none;text-underline:none">Domino</span></a> mail servers and wireless carriers; and, when needed, a drill-down for more detail and to take action<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><b><span style="font-family:"Segoe UI","sans-serif"">Proactive Alerts </span></b><span style="font-family:"Segoe UI","sans-serif"">- via SmartAlerting that warns you of pending issues and risks – such as high rescan rates, hung threads, carrier outages, SRP outages or VIP low memory -- so you can fix them before users call<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><b><span style="font-family:"Segoe UI","sans-serif"">The Right Answer </span></b><span style="font-family:"Segoe UI","sans-serif"">- via a User Console that in plain language enables you to pinpoint and resolve an issue immediately with simple instructions (no hunting through logs or searching online forums)<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><b><span style="font-family:"Segoe UI","sans-serif"">Click to Fix </span></b><span style="font-family:"Segoe UI","sans-serif"">- via 1-Click Fix-It for the most common service issues – such as reset password, send service books, wipe device -- right from the User Console without the need to jump to other tools<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><b><span style="font-family:"Segoe UI","sans-serif"">Technology via the<a href="http://www.boxtone.com/LinkClick.aspx?link=227&tabid=213"><span style="color:windowtext;font-weight:normal;text-decoration:none; text-underline:none"> BoxTone Core</span></a></span></b><span style="font-family:"Segoe UI","sans-serif""> - a scalable, secure systems management platform built from the ground-up with patented SmartMP™ technology to monitor, analyze and control all aspects of your diverse mobile environment<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif""><a href="http://www.zenprise.com/products/mobile-device-management.aspx">Zenprise Device Manager</a></span></b><span style="font-family:"Segoe UI","sans-serif"">, an enterprise class mobile device management solution, allows help desk representatives to remotely support smartphones used by a company’s mobile workforce. IT departments can ensure that users have consistent, reliable, and <a href="http://www.zenprise.com/products/mobile-security.aspx"><span style="color:windowtext;text-decoration:none;text-underline:none">secure</span></a> access to enterprise data and applications. End-user related smartphone problems can often cause costly delays, downtime and expensive <a href="http://www.zenprise.com/products/mobile-security.aspx"><span style="color:windowtext;text-decoration:none;text-underline:none">security and compliance violations</span></a>. Device Manager’s <a href="http://www.zenprise.com/products/smartphone-remote-control.aspx"><span style="color:windowtext;text-decoration:none;text-underline:none">Remote Control</span></a> capability helps IT professionals solve a user’s smartphone problem from anywhere in the world, all without ever having to physically touch the device.<o:p></o:p></span></p> <div align="center"> <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt: 0in 0in 0in 0in"> <tbody><tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes"> <td valign="top" style="padding:0in 0in 0in 0in"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Segoe UI","sans-serif"">Remotely Control Devices</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> </td> <td valign="top" style="padding:0in 0in 0in 0in"> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Remotely connect and control smarpthones<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Navigate a device’s user interface securely (AES encryption) using its 3G, Wi-Fi or MDS connection<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Simultaneously control a smartphone and talk to its owner over its phone feature<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Application software seamlessly deployed and updated using BlackBerry Enterprise Server infrastructure<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">End-users can accept, reject or set a time-out for remote control session</span><span style="font-size:12.0pt;line-height:115%;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> </ul> </td> </tr> <tr style="mso-yfti-irow:1;height:22.5pt"> <td colspan="2" style="padding:0in 0in 0in 0in;height:22.5pt"></td> </tr> <tr style="mso-yfti-irow:2"> <td valign="top" style="padding:0in 0in 0in 0in"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Segoe UI","sans-serif"">View Real-Time Statistics</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> </td> <td valign="top" style="padding:0in 0in 0in 0in"> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">View smartphone type, operating system, applications, and carrier information<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Identify current service book configurations<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Filter smartphones based on roaming or unauthorized networks<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Watch real-time changes to network strength, current radio band usage, memory and CPU usage, and IP packet delivery</span><span style="font-size:12.0pt;line-height:115%; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> </ul> </td> </tr> <tr style="mso-yfti-irow:3;height:22.5pt"> <td colspan="2" style="padding:0in 0in 0in 0in;height:22.5pt"></td> </tr> <tr style="mso-yfti-irow:4"> <td valign="top" style="padding:0in 0in 0in 0in"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Segoe UI","sans-serif"">Troubleshoot and Resolve Smartphone Problems</span></b><span style="font-size:12.0pt; font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> </td> <td valign="top" style="padding:0in 0in 0in 0in"> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Perform over 120 advanced diagnostics device-level tests<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Pinpoint installed application problems by examining smartphones’ version history, memory footprint, status, install date, and configuration<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Resolve smartphone application and performance problems by remotely changing configuration settings and removing or redeploying applications</span><span style="font-size:12.0pt;line-height:115%;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> </ul> </td> </tr> <tr style="mso-yfti-irow:5;height:22.5pt"> <td colspan="2" style="padding:0in 0in 0in 0in;height:22.5pt"></td> </tr> <tr style="mso-yfti-irow:6;mso-yfti-lastrow:yes"> <td valign="top" style="padding:0in 0in 0in 0in"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Segoe UI","sans-serif"">Track and Configure Devices</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> </td> <td valign="top" style="padding:0in 0in 0in 0in"> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Identify installed applications and firmware versions on a device<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Remotely update smartphone VPN, Mail, Calendar and custom application configurations<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Track and register unauthorized smartphones<o:p></o:p></span></li> <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo1"><span style="font-family:"Segoe UI","sans-serif"">Create mobile application white- and black-lists</span><span style="font-size:12.0pt;line-height: 115%;font-family:"Times New Roman","serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> </ul> </td> </tr> </tbody></table> </div> <p class="bodytext" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-size:11.0pt;font-family:"Segoe UI","sans-serif"; mso-fareast-font-family:Calibri"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:"Segoe UI","sans-serif"">Apart from the above list there are number of software solutions available, which could cater to the needs of organizations looking for boosting the MDM at their premises.<span style="mso-spacerun:yes"> </span>Every organization’s goal is providing mobile security which, of course, could not be achieved without the help of robust security tools and their capabilities. Thus, it is imperative on the part of organizations to implement the security of mobile devices by adopting MDM solutions with urgency. Lest the tech savvy organizations fall flat in the absence of good products and services for their mobility.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><b style="mso-bidi-font-weight: normal"><span style="font-family:"Segoe UI","sans-serif"">References:<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:"Segoe UI","sans-serif""><a href="http://mobileiron.com/">http://mobileiron.com/</a> <o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://www.marketwire.com/press-release/Funambol-Launches-First-SaaS-Mobile-Cloud-Sync-and-Push-Email-Solution-984324.htm">http://www.marketwire.com/press-release/Funambol-Launches-First-SaaS-Mobile-Cloud-Sync-and-Push-Email-Solution-984324.htm</a> <o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://www.sybase.in/products/mobileenterprise/afaria">http://www.sybase.in/products/mobileenterprise/afaria</a><o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://mobileiron.com/products_operations.html">http://mobileiron.com/products_operations.html</a><o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://www.funambol.com/solutions/devicemanagement.php">http://www.funambol.com/solutions/devicemanagement.php</a><o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://www.boxtone.com/Products/Essentials.aspx">http://www.boxtone.com/Products/Essentials.aspx</a><o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><a href="http://www.zenprise.com/products/mobile-device-management.aspx">http://www.zenprise.com/products/mobile-device-management.aspx</a><o:p></o:p></span></p> <p class="bx-txt1" style="margin:0in;margin-bottom:.0001pt"><span lang="EN-IN" style="font-size:10.0pt;mso-bidi-font-size:9.0pt;font-family:"Verdana","sans-serif"; mso-bidi-font-family:Arial"><o:p> </o:p></span></p>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-84857938907951617852010-05-17T10:16:00.005+05:302010-05-17T10:27:30.156+05:30Is Mobile becoming the disruptive force in Cloud Computing?<div style="text-align: left;"><span class="apple-style-span"><b><span style=" Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latin;font-family:";font-size:11.0pt;color:#CC0000;">Avinash Birnale</span></b></span><span class="apple-converted-space"><b><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latin;font-family:";font-size:11.0pt;color:#CC0000;"> </span></b></span><span class="apple-style-span"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latin;font-family:";font-size:11.0pt;color:#333333;">is the Vice President at Endeavour, an active writer and analyst.</span></span></div><div class="Section1"> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">Recently I read this news article - Google launching the printing services (http://mashable.com/2010/04/16/google-cloud-print/) in cloud. To explain more on what is cloud computing and its relevance with mobility, I attempted to write this based on various articles read and representative applications developed in the past by Endeavour.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">I did a lot of web reading on cloud computing prior to working on couple of cloud services for my earlier projects. Ran through almost every article that came my way and through of summing up everything into this one. We have all heard about the cloud computing and also seen some of the well-known examples working successfully. But very few really have the clear picture of what cloud and cloud computing is. If you ask this question, majority of the respondents will tell you a different definition of cloud computing and that is why an average business user is confused – and so the decisions he/she makes!</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The wikipedia definition for <a href="http://en.wikipedia.org/wiki/Cloud_computing">cloud computing</a> is –</span></p> <p class="MsoNormal" style="margin-left:.5in"><b style="mso-bidi-font-weight: normal"><i style="mso-bidi-font-style:normal"><span style=" Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Cloud computing</span></i></b><i style="mso-bidi-font-style:normal"><span style="Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.<o:p></o:p></span></i></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The cloud computing is the evolution of technologies starting from personal computing, client-server computing, mainframe computing to modern day grid computing.<span style="mso-spacerun:yes"> </span>It’s not new to the software industry as a concept. Basically, the cloud represents the Internet. And broadly speaking the computing performed in the cloud can be called as cloud computing. There have been many solutions that were using the cloud in one or the other forms. The difference is the magnitude and the solution nature it had earlier.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">One of the major reasons why enterprises are looking at cloud computing as potential solution is – cost reduction. It’s basically the pay-as-you-go nature of the services that make Cloud computing look so enticing! But, before making any decision on whether cloud computing is meant for every customer, we should look at the basic attributes that the potential solution needs to satisfy.<span style="mso-spacerun:yes"> </span>If we ask this question to any senior architect who has written the cloud computing based solutions, would answer, “It depends”! And that is really true. Lets see how.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">Not every application or solution needs the cloud computing. Majority of the application used internally in the enterprise may not need any or minor cloud support. If we evaluate the potential application/ solution to be cloud-enabled, we would primarily need to consider these application attributes –</span></p> <p class="MsoNormal" style="margin-left:.5in"><i style="mso-bidi-font-style:normal"><span style="Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Data Management, Maintainability, Reusability, Availability, Portability, Scalability, Affordability, Reliability, User Experience and Distribution.<o:p></o:p></span></i></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;"><o:p>O</o:p></span><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">f all these attributes (and could be more), we have to look at what are most important ones to address and climb up on our “must have” list. Each one of the above attributes can be dissected further in to sub-attributes. For example, the scalability can be further assessed with respect to – Replication, Caching, Pooling, Load Balancing, Scale Up – Scale Out, Hardware scalability.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">Following chart – according to MS Architecture Journal (credit to Darryl Chantry – senior architect with Microsoft) describes this decomposition of the basic application attributes –</span></p> </div> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">User experience</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Usability; Responsive; Efficiency; Performance; Personalizable; User interface, Graphical; Distributed; Interaction model; Device; SaaS; Online<b><span style="mso-bidi-font-style:italic"> </span></b><br /> <b><span style="mso-bidi-font-style:italic">Security</span></b> - Emergency hot fix; Security procedures; Trust relationship with platform; Applications security model; Data flow; Malicious code; Access controls; Cryptography; Auditing; Authentication & Authorization model<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Affordability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Resource cost; Development; Available skills; Software enhancements cost; Licensing; Postproduction hardware; Decommissioning; Initial hardware</span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Data</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - State (State full, Stateless); Stability; Application constraints; Database constraints; Persistence; Online/Offline; Structure (Unstructured, Indexed); Searchable; Transaction management<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Maintainability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Available skill sets; Language support (dev); Application standards; Technology implementation; Application-code complexity and Volume; Configuration management; Operational management; Flexible; Technology<b><span style="mso-bidi-font-style: italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style: italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Scalability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Replication; Caching; Pooling; Software load balancing; Scale out; Scale up; Hardware load balancing<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Availability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Technology/Configuration; Implementation to support; Availability; Uptime requirement<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Conformability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Auditable; Regulatory; Standards<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Portability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Cross-platform; Within platform<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Distributability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Local; Geo-distributed<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Extensibility</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Meta-model; Configurable<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Reliability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Configuration management; Startup and automatic recovery; System performance; Recovery procedures and methods; Load balancing; Fault tolerance<b><span style="mso-bidi-font-style: italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style: italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Interoperability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Communications and data usage; Integration impacts; Architecture compatibility; Ease integration (APIs)<b><span style="mso-bidi-font-style:italic"> </span></b></span></i></li><li class="MsoNormal" style="line-height:15.6pt;mso-list:l0 level1 lfo1color:#333333;"><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"><b><span style="mso-bidi-font-style:italic"></span></b></span></i><b><i><span style="font-family:"Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-fareast-Times New Roman";mso-hansi-theme-font: minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Reusability</span></i></b><i style="mso-bidi-font-style:normal"><span style=" font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-Times New Roman";mso-hansi-theme-font:minor-latin; mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;"> - Distributable and reusable; Modularity; Hierarchy; Code abstraction</span></i></li></ul><p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The Cloud computing based solution can have several components but at the top level it shall have following components –</span></p> <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l2 level1 lfo15"><span style="mso-bidi-;font-family:Cambria;font-size:11.0pt;"><span style="mso-list: Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Cloud Infrastructure<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l2 level1 lfo15"><span style="mso-bidi-;font-family:Cambria;font-size:11.0pt;"><span style="mso-list: Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Cloud Platform<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l2 level1 lfo15"><span style="mso-bidi-;font-family:Cambria;font-size:11.0pt;"><span style="mso-list: Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Cloud Storage<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l2 level1 lfo15"><span style="mso-bidi-;font-family:Cambria;font-size:11.0pt;"><span style="mso-list: Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Core Services<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l2 level1 lfo15"><span style="mso-bidi-;font-family:Cambria;font-size:11.0pt;"><span style="mso-list: Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Cloud Application<o:p></o:p></span></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;"><o:p> </o:p></span><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The Cloud Infrastructure moreover represents the physical attributes of the solution such as servers, virtualized hardware and so on. For a large-scale solution like Facebook, MySpace etc, Cloud infrastructure plays very important role by providing the much-needed horsepower for the processing! Many virtualized server solutions are available today to help implement the clouds.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">A cloud platform is really the ability to build, test, deploy, run, and manage applications in the Cloud. Cloud platforms offer alternatives to these actions; for example, the build experience might be online only, offline only, or a combination of the two, while tools for testing applications might be nonexistent on some platforms, yet superb on others.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The cloud Storage includes the ability to store large amount of data in the cloud. It is often inexpensive, easy to access and highly available due to virtualized redundancy stores. There are several cloud storage service providers available who provide pay per use storage mechanism and mostly with 24/7 support. The flip side of this mechanism is though – reliability and privacy. The enterprise solutions that demand transaction support aren’t yet fully available. The data privacy is often questioned when it comes to the sensitive data storage. But not to mention that the cloud services for healthcare (Google and Microsoft are leading this space!) despite of HIPAA and FDA like stringent regulations!</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The core services are the ones that fuel the cloud application logic and key services in the entire solution. The Cloud can derive all its functions from the cloud services or can depend on only the key services from the cloud. Base don the need of the solution multiple services from multiple clouds can be consumed in the overall solution. For example the billing and processing can be services at one vendor whereas the system integration services such as authentication/ Identity management can be done with other. It really depends on the needs of the overall solution.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The cloud Application can be fully or partly in the cloud. Meaning some of the features in the application may be native to the app while core services come from the cloud. On the other hand the application may be very well architected to rely completely on the cloud in always connected mode. This can eliminate the need to spend efforts on maintain, deploy and support! This would be the perfect example of Software as a service (SaaS).</span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Mobility Component in the cloud solution</span></b></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">As you would guess, if an application that involves the most of the core services, infrastructure and platform elements to a typical cloud, either a thin client application or perfect mobile web client is the best candidate to make use of the cloud services.<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">By the inherent nature of the mobile applications/ platforms, they tend to depend heavily on the server side infrastructure and the support. Only limited storage, service and features are available on the phone itself. Basically, the phone application that is partially outside the cloud and utilizing the other components from the cloud is more likely to be the case for future solution.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">According to ABI Research <a href="http://www.abiresearch.com/research/1003385-Mobile+Cloud+Computing">article</a> the mobile will become the disruptive force in the cloud computing. The Article suggests that the cloud computing is future of the Mobile. Although it does not mean that phone apps will no longer be relevant or sought after solutions.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">Solutions such as <a href="file:///C:/Users/rahul.aggarwal/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/LEFJ2S8U/SalesForce.com">SalesForce.com</a> are offering the platform such as <a href="file:///C:/Users/rahul.aggarwal/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/LEFJ2S8U/force.com">force.com</a> one can build the enterprise solution and run it on the cloud. <a href="http://aws.amazon.com/">Amazon Web Services</a> and <a href="http://code.google.com/appengine">Google App Engine</a> are also hinting this trend.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">According to <a href="http://www.readwriteweb.com/archives/mobile_cloud_computing_95_billion_by_2014.php">Sarah Perez’s</a> article on <a href="file:///C:/Users/rahul.aggarwal/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/LEFJ2S8U/ReadWriteWeb.com">ReadWriteWeb.com</a>, the Juniper research has predicted the market for cloud based mobile applications to grow by 88% by 2014 amounting to $9.5 billion.</span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Example of Cloud Solution</span></b></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">The hypothetical “EasyData” cloud solution for the online backup and data protection services is example I would like to mention here in this context. The mobile application, the desktop based application and an interface delivered through the TV set top boxes, would be ideal cloud applications. <o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">Think of the features that allow you click the photographs on the mobile phone and let’s you share it with your friends/ buddies. Or the application that backs your data in real time from the computer or phone and stores on the storage situated in the cloud.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">The photos and documents you share it with you friends or parents can be seen from the TV at home without any computer. Just switch on the TV and browse your shared files!</span></p> <p class="MsoNormal"><span class="Apple-style-span" style=" ;font-family:Calibri, sans-serif;font-size:15px;">It seems so fascinating but the implementation would be very simple if we adopt the approach of build the solution that heavily relies on the cloud. Given the diagram below to represent the concept -</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:Calibri, sans-serif;font-size:130%;"><span class="Apple-style-span" style="font-size:15px;"><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; font-family:Georgia, serif;font-size:16px;"><img src="http://3.bp.blogspot.com/_asybiMYNkrw/S_DLKNtQW2I/AAAAAAAAEqg/C1lMxgAksks/s320/1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5472096923593759586" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 144px; " /></span></span></span></p><div><span class="Apple-style-span" style="font-family:Calibri, sans-serif;font-size:130%;"><span class="Apple-style-span" style="font-size:15px;"><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; font-family:Georgia, serif;font-size:16px;"><br /></span></span></span></div> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">Currently we are working on an iPhone application that does file sharing, printing, archiving, secure storing and retrieval!<o:p></o:p></span></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;"><o:p> </o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="Calibri","sans-serif";mso-ascii-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">More information on Cloud Computing – <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;">During my research on this topic I found some interesting articles and news relating to cloud computing. They are mentioned below – <o:p></o:p></span></p> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;"><o:p> </o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="mso-list:l12 level1 lfo16"><span style="Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">CIO Article on - How not to build the Cloud - Here are six no-no's for cloud computing planning in your enterprise. From legacy software to outdated metrics, these potential pitfalls deserve careful consideration. <a href="http://www.cio.com/article/590760/How_Not_to_Build_a_Cloud">Read here</a> <span style="mso-spacerun:yes"> </span><o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l12 level1 lfo16"><span style="Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">The cloud computing and the myriad questions it brings – John Jordan of <a href="http://www.forbes.com/2010/03/03/oracle-ibm-dell-technology-virtualization10-cloud.html">Forbes lists these several questions</a><o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l12 level1 lfo16"><span style="Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latinfont-family:";font-size:11.0pt;">Microsoft Azure as cloud platform <a href="http://www.microsoft.com/windowsazure">http://www.microsoft.com/windowsazure</a>; <a href="http://www.microsoft.com/windowsazure/products/">http://www.microsoft.com/windowsazure/products/</a>; <a href="http://www.microsoft.com/windowsazure/videoPlayerPopup.aspx?w=720&h=480&vid=WinAzPlatform_720x480_FINAL_101609.wmv">http://www.microsoft.com/windowsazure/videoPlayerPopup.aspx?w=720&h=480&vid=WinAzPlatform_720x480_FINAL_101609.wmv</a> <o:p></o:p></span></li> </ul> <p class="MsoNormal"><span style="Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latinfont-family:";font-size:11.0pt;"><o:p> </o:p></span></p>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-32476234595386984622010-05-06T15:03:00.006+05:302010-05-06T17:12:59.258+05:30The "Enterprise Mobility Strategy" Webinar was a Great Success<p class="MsoNormal"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">The Webinar held on May 5, 2010 on "Enterprise Mobility Strategy" covered the following aspects of Enterprise Mobility<o:p></o:p></span></span></p> <p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"></p><ul><li><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"> </span></span></span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">What is Enterprise Mobility and what is happening in the corporate world?</span></span></li><li><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"> </span></span></span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">Why Enterprise Mobility Strategy and how to go about the same? </span></span></li><li><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"> </span></span></span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">How Endeavour can help?</span></span></li></ul><p></p> <span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">To listen to the Webinar please click on the video below</span></span></span><div><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"><object width="400" height="300"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11520008&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=11520008&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><span class="Apple-style-span" style="font-family: Georgia, serif; line-height: 23px; "><span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">We would also like to thank the </span></span></span><span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">participants for their enormous interest. The positive feedback received from the participants confirms that the Webinar was a great success.</span></span></span></span></p></span></span></div><div> <p style="line-height:17.25pt"><span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;">We are in the process of compiling all the feedback and will be shortly publishing the schedule for future webinars.</span></span><o:p></o:p></span></p></div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-4951192976605133152010-04-22T12:38:00.010+05:302010-04-22T12:50:27.080+05:30A Guide to Determining the Right Smart mobile Platform for your Enterprise Mobility Strategy<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_asybiMYNkrw/S8_1ZIqup5I/AAAAAAAAEiQ/7tERrQx0x1w/s1600/1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="112" src="http://4.bp.blogspot.com/_asybiMYNkrw/S8_1ZIqup5I/AAAAAAAAEiQ/7tERrQx0x1w/s320/1.png" width="320" /></span></span></a></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The recent proliferation of mobile devices and their use in workplaces has become an important and integral part in every business strategy. From just voice-centric communication devices, today’s complex devices have become an important tool for business enterprise. All this happened due to changes in the lifestyle and attitude of consumers. By matching and combining consumers’ wants and needs, manufacturers have brought different mobile platforms to the forefront. Organizations which have adopted most of these devices are gaining over their competitors. With the entrance of different mobile platforms in the market, enterprise mobility is experiencing both a revolution and a dilemma from deciding which platform will be beneficial for them. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/S8_1bh3yp9I/AAAAAAAAEiY/_MDSHGwDe_I/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="200" src="http://2.bp.blogspot.com/_asybiMYNkrw/S8_1bh3yp9I/AAAAAAAAEiY/_MDSHGwDe_I/s200/2.png" width="187" /></span></span></a></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">All platforms have different characteristics. Thus, the million-dollar question is which mobile platform will suit particular enterprise IT leaders or corporations in their business ventures. <o:p></o:p></span></span></div><div class="Default" style="text-align: justify;"><span lang="EN-IN"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></div><div class="Default" style="text-align: justify;"><span lang="EN-IN"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The ruling mobile platforms whose capabilities have impressed corporate to date include iPhone, Blackberry, Windows Mobile, Android, and Symbian. </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">As the number of mobile platforms shoots through the roof, enterprises need to put in place a robust strategy to evaluate the one which will serve their needs for a long period of time.</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Open OS<o:p></o:p></span></span></span></b></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">By </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Open OS</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, we mean the ability to be able to control and manage devices without OEM intervention. </span></span><span class="Heading1Char"><span lang="EN-IN" style="color: #333333;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></span></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">From a software perspective, an Open OS is important as it allows developers to build applications which can interact with other applications running on the device. From a hardware perspective, Open OS is important as it allows integration with third-party hardware such as a BT printer, bar code scanner and so on, to meet specific business needs. Here are some of the parameters on which we evaluated the openness of a mobile platform from hardware and software perspectives:<o:p></o:p></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/S8_1dj5-fAI/AAAAAAAAEig/HDgitoRvkfE/s1600/3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="489" src="http://2.bp.blogspot.com/_asybiMYNkrw/S8_1dj5-fAI/AAAAAAAAEig/HDgitoRvkfE/s640/3.png" width="640" /></span></span></a></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="Default" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">As you can see, most of the mobile platforms fail on some and pass on some. The key is to pick the OS which meets most of the future needs of your enterprise.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Moving from iPhone to iPad<o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Corporations or individuals who are loyal to the Apple brand swear by it and would not like to relocate to any other platform, even though they’d be sacrificing core enterprise apps like SharePoint, Office and Exchange, available in Windows platform. According to Bill French, Co-founder of MyST Technology Partners Inc., “Apple products increase the productivity and are rich in features”. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Email. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Apple's iPhone and iPad carry Yahoo! push e-mail, Gmail push e-mail (via Google Sync) and Microsoft's Exchange ActiveSync platforms, and help in synchronizing e-mail, calendars and contacts with a Microsoft Exchange Server, Zimbra, NuevaSync or Kerio Connect. Apple also offers its indigenous MobileMe subscription service for push email, contacts, and calendars.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AppStore. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Apple Appstore launched in July 2008 and already has more than 150,000 applications, with more than 3 billion downloads so far. It </span></span><u><a href="http://blog.nielsen.com/nielsenwire/consumer/nielsen%E2%80%99s-new-app-playbook-debunks-mobile-app-store-myth/"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">still ranks highest among consumers</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">. Some apps offer 3D support which can be leveraged to allow customers to interact with your business via your desktop. The task of apps developers has become challenging as the competition to create useful devices heats up. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Security features. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">As soon as particular mobile platforms get recognition, they become the easy target of worldwide criminals, thus malware, viruses, phishing and spam become common problems. iPhone 3G’s security is reportedly too weak and can be cracked easily with some free software, though security has been </span></span><u><a href="http://yourmobileblog.blogspot.com/2010/04/deep-dive-into-iphone-40-features.html"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">ramped up</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> with the new iPhone 4.0 OS. Some of its noteworthy security features include Geo location, used to trace your phone’s location if you lose it; Auto-erase, to help you erase the contents in your phone if you lose it, and Data encryption, to help you password-protect important business data.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Battery. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Random studies have shown that iPhone users are satisfied with the performance of their battery life. According to Apple, after 300 or 400 charges its battery starts losing capacity, something to be considered while making up your mind whether to go with iPhone. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">iPad. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Some analysts have predicted that, like iPhones, iPad is going to convince the corporate slowly and steadily via the consumer door, as iPad has been labeled a consumer device. But some analysts are of the view that iPads are going to replace notebooks in the near future. But when we glance at the number of features offered by iPad and even iPhone—they do not support the use of flash, have low battery capacity of around 2.5 hours and can store only 64 GB of data—we can say that it will be difficult for them to replace notebooks.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></b></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Blackberry<o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">RIM’s Blackberry, coupled with Blackberry Enterprise Server (BES), is a complete business mobile phone providing IT managers adequate control to manage these devices, a key factor in Enterprise Mobility. RIM’s continued growth is much ahead of its competitors at 35.7% year after year, as reported by IDC, and 40.8% as reported by Canalys. Though its stronghold is North America, RIM has shown significant improvement internationally. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Email. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">RIM's BlackBerry utilizes wireless Mail User Agent devices and a BlackBerry Enterprise Server (BES) which is attached to a traditional e-mail system and is perhaps the feature which almost all enterprises want. RIM's BES has been the preferred solution for managing these devices and for providing secure access to corporate email.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AppWorld. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Blackberry Appworld was launched in April 2009 and has around 3,000 applications. Though this might sound low, the fact that Blackberry allows direct publishing of applications on their devices infers that a lot of applications get deployed on the mobile devices without going to AppWorld. Enterprise apps such as </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Documents To Go, Empower InstaSpell,</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">eOffice 4.6, Mobile Office Suite </span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">and </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">File Manager Pro</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> ensure that enterprises get all that they need. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Security. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Its security features include: IBM Lotus Notes Email Encryption Support, and the BlackBerry Signing Authority Tool can help protect access to the functionality and data of third-party applications. Depending on corporate security requirements, BlackBerry smartphones support HTTPS communication via Proxy and End to End mode. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Battery. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">BlackBerry use a </span></span><u><a href="http://www.blackberryfaq.com/index.php/Maximum_Battery_Life"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Lithium-ion battery</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> which, after every 30 charges, exhausts 10-15% of its capacity.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></b></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Android mobile platform<o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google Android has been able to match the excitement first seen with the iPhone launch and has, in fact, </span></span><u><a href="http://blog.flurry.com/bid/31410/Day-74-Sales-Apple-iPhone-vs-Google-Nexus-One-vs-Motorola-Droid"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">beaten Apple to the first $1M</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> sales figure. Android is a developer-friendly platform, allowing them to build rich and interactive apps due to the presence of rich C/C++ libraries which can be used readily by developers. The Android, however, is primarily a consumer device first, due to limited backend support for IT managers. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Email. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Push e-mail support is based on Microsoft's ActiveSync platform, including push GMail through a freeware K-9 (an open source email client), and supports IMAP idle.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Android Market. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Android Market launched in November 2008 and has more than </span></span><u><a href="http://techcrunch.com/2010/04/15/google-android-market-now-serving-38000-apps-nexus-one-is-a-profitable-business/"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">38,000 applications</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> and continues to be the fastest-growing marketplace after Apple’s Appstore. </span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Security. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google’s Android has a long way to go to become secure. Security researcher Charlie Miller confirms </span></span><u><a href="http://www.forbes.com/2009/02/05/google-android-security-technology-security_0205_android.html"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">that repeated hacks</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> are a sign that Google's relatively new software is "a little immature" from a security standpoint, compared to others, such as Windows or Mac OS, that have been field-tested for years by security firms.</span></span><span style="color: black; line-height: 115%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Battery. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Users report that within three hours’ </span></span><u><a href="http://www.talkandroid.com/android-forums/htc-smart-mobility/358-htc-g1-battery-life.html"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">time it sucks 68% of its capacity</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></b><br />
<b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Symbian Platform<o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Nokia's Symbian is </span></span><u><a href="http://dailymobile.se/2010/02/04/symbian-os-goes-open-source/"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">now an open source</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> software designed specifically for mobile devices and smartphones. It runs solely on ARM processors and is a descendant of Psion's EPOC. Around 46.9% of Smartphones still run on Symbian OS. One interesting factor which keeps this platform apart from its competitors is that Symbian devices can be programmed by using Flashlite, JAVA ME, Python, .NET, Web Runtime (WRT) widgets and C++. Such is the flexibility of Symbian. Given the market penetration of Symbian, it has significant interest for enterprises in the form of a second platform.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Email. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Symbian’s platform is based</span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">on Exchange ActiveSync technology, which is licensed directly from Microsoft. RoadSync offers secure, wireless and direct push synchronization of corporate e-mail, contacts, calendar, tasks and attachments - all in one affordable, scalable and easy-to-manage package.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Ovi Store. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">This platform was launched in May 2009 and has not gained much traction, with slightly more than 1000 applications.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Security. </span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Symbian OS 9.X uses a UNIX-style capability model which is far superior from its previous versions, where viruses used to land in smartphones through Bluetooth devices. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></b></div><div class="MsoNormal" style="text-align: justify;"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Windows 7 platform </span></span></span></b><i><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">(yet to be launched)</span></span></span></i><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Windows 7 mobile platform is going to be </span></span><u><a href="http://www.microsoft.com/presspass/press/2010/feb10/02-15MWC10PR.mspx"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">released by the end of this year</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">. Various analysts have said that it has the feel of an iPhone or a Google Android. Being a Windows mobile phone, it is surely going to have Microsoft Sharepoint and Windows integration, which are musts for most enterprises. The other important feature of this platform would be the presence of </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Office Hub</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, offering the ability to create and edit Microsoft Office documents like Word, Excel and PowerPoint. The presence of Microsoft Office One Note 2007 would help users gather, search, type and quickly create digitally handwritten notes along with text, pictures, audio and video recordings. These facilities and apps are not present in iPhone, iPad and Android platforms, and could be a big advantage for Windows Phone 7.</span></span><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">We expect this device to find its way quite comfortably into enterprise through top executives, as it will help them toggle between their personal interests and work. The only flaw this platform could have is its incompatibility with various Windows Mobile 6.x programs and apps that organizations are already using. One more point to ponder before switching to this platform: This interface has been built on Silverlight and XNA, which are touted as gaming platforms. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">As of now there is no word about its battery performance.<o:p></o:p></span></span></div><div class="MsoPlainText"><b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></b><br />
<b><span style="color: #c00000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Web OS</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></b></div><div class="MsoPlainText"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">By far this is the only platform that was complete enough to be called </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Open</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> but unfortunately, its usability/ user experience, due to hardware constraints, could not take it to the desired heights. Even after having all the great features in the OS/ device, it will do well only if it is liked by the end users/ consumers, but that too looks remote, given the </span></span><u><a href="http://www.engadget.com/2010/04/11/bloomberg-palm-is-up-for-sale/"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">huge problems that Palm</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> is facing.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="MsoNormal" style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Conclusion</span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">All in all it can’t be said who the real winner is in this crowd of mobility platforms, though Blackberry does have a lead, amongst others.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">It all depends on organizations to adopt the platform which suits them the most and through which their organization’s productivity could be enhanced. However, the chosen platform should be secure and open, so that it could be easily adapted as per their requirements. <o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The perfect combination of consumerability and enterprisability would win.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><i><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">We at Technology Consulting Group (TCG) at </span></span><u><a href="http://www.techendeavour.com/"><u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Endeavour – the mobility company</span></span></u></a></u><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, continuously research emergent mobile technologies and key mobility trends to provide reliable solutions and strategic advice to organizations looking to leverage mobility. The TCG evaluates business, IT, Mobile complexities and provides specific advice on the choice of mobile platforms and mobile applications – complete product lifecycle, the ROI and the common pitfalls. </span></span><o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><br />
</b></div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;">References <o:p></o:p></b></div><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; line-height: 115%;"><a href="http://iphonecto.com/2010/03/03/iphone-enterprise-point-solutions-evolution-ipad/"><span style="font-weight: normal;">iPhone Enterprise Point Solutions and the Evolution to iPad</span></a><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://www.fiercemobileit.com/story/sound-windows-phone-7-means-enterprise/2010-02-23">What Windows 7 means for the Enterprise</a><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://www3.ipass.com/blog/enterprise-mobility-android-vs-iphone-what-to-consider/">Enterprise mobility: Android vs. iPhone – what to consider</a><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; line-height: 115%;"><a href="http://www.networkworld.com/news/2010/041510-windows-phone-iphone-developer.html?hpg1=bn"><span style="font-weight: normal;">Windows Phone 7 vs. iPhone matchup: a developer's perspective</span></a></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; line-height: 115%;"><a href="http://www.getelastic.com/want-to-build-mobile-app/"><span style="font-weight: normal;">So You Want to Build a Mobile App? 8 Things to Consider</span></a></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://www.feras.co.uk/palm-pre-vs-iphone-3g-vs-blackberry-storm/">Palm Pre vs. iphone 3G vs. Blackberry Storm</a></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://tinyurl.com/ybvrt8a">Experts on what the Windows 7 phone means for the enterprise</a><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://ow.ly/1oam8">The top 6 enterprise issues for Windows Phone 7 </a><o:p></o:p></span></span></h2><h2 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"><span class="MsoHyperlink"><span style="font-family: Symbol; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span><span class="MsoHyperlink"><span style="font-family: Calibri, sans-serif; font-size: 10pt; font-style: normal; font-weight: normal; line-height: 115%;"><a href="http://www.computerworld.com/s/article/9171558/8_things_you_didn_t_know_about_Windows_Phone_7">8 things you didn't know about Windows Phone 7</a> <o:p></o:p></span></span></h2></span></span>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-41820986988019961692010-04-16T18:08:00.001+05:302010-04-16T18:30:37.438+05:30Deep dive into iPhone 4.0 features<div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #c00000; font-family: Calibri, sans-serif; font-size: 11pt;">Ramananda Shetty</span></i></b><i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">, member, <b style="mso-bidi-font-weight: normal;">Technology Consulting Group</b> at Endeavour discloses the finer details of iPhone SDK 4.0<o:p></o:p></span></i></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Even with the release of the iPhone SDK 4.0, the Sandbox feature of the iPhone apps remains same. Applications will still not be able to access third party application data, un-install other applications and neither does it provide any APIs to fetch the list of applications installed in the device.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Data Protection from Third Party App:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Applications that work with sensitive user data can now take advantage of the built-in encryption available on some devices to protect that data. When your application designates a particular file as protected, the system stores that file on-disk in an encrypted format. While the device is locked, the contents of the file are inaccessible to both your application and to any potential intruders. However, when the device is unlocked by the user, a decryption key is created to allow your application to access the file. </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Core Telephony:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Framework: CoreTelephony.framework [<i style="mso-bidi-font-style: normal;">This was a private framework in previous OS versions</i>]</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Core Telephony framework provides interfaces for interacting with phone-based information on devices that have a cellular radio. Applications can use this framework to get information about a user’s cellular service provider. Applications interested in cellular call events can also be notified when those events occur. Even after making this framework public and providing multitasking, however, third party applications still cannot monitor and control the calls made from the device.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> Classes: </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> CTCarrier: Gives information about the user's cellular service provider, the information such as whether the service provider will allow VOIP or not</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">CTCall: This is used to get the identifier of the cellular call and its state (<i style="mso-bidi-font-style: normal;">only useful if service provider wants to write an app)</i> </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">CTCallCenter: Gives List of current calls and responds to state changes (<i style="mso-bidi-font-style: normal;">Responses when app is active during the call, if app is in suspended state it gets one event for each call giving the current state when app becomes active</i> )</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><a href="http://developer.apple.com/iphone/prerelease/library/documentation/iPhone/Conceptual/iPhoneOSProgrammingGuide/CoreApplication/CoreApplication.html#//apple_ref/doc/uid/TP40007072-CH3-SW10">About App states and transition from one state to another</a> <i>(will need Apple Developer login for access)</i></span></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">CTTelephonyNetworkInfo: Responds to the change in the cellular service provider. For example changing the SIM when app is active. </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Accessing the Calendar Event:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Framework: EventKit.framework, EventKitUI.framework</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">EventKit framework provides an interface to access the calendar events on user device. User can use this framework to get existing events and add new events to the user’s calendar. Calendar events can include alarms that user can configure with rules for when they should be delivered. EventKitUI framework will allow presenting the standard UI for viewing and editing events.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><a href="http://developer.apple.com/iphone/prerelease/library/documentation/EventKit/Reference/EventKitFrameworkRef/index.html#//apple_ref/doc/uid/TP40009662">Apple Reference Link</a> <i>(will need Apple Developer login for access</i><span class="Apple-style-span" style="font-family: Calibri, sans-serif; font-size: 15px;"><i>)</i></span></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">In App SMS:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Framework: MessageUI.Framework </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Enhancement to this framework allows user to compose and send the message from the third party app without using the specially formatted URL.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Local Notification:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">User can schedule the notification local to the application. This process does not involve server. These notifications will be delivered to app whether app is running or not. Once the notification is scheduled the system will manage these notifications. </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Calibri, sans-serif; font-size: 15px;"><a href="http://developer.apple.com/iphone/prerelease/library/documentation/NetworkingInternet/Conceptual/RemoteNotificationsPG/Introduction/Introduction.html#//apple_ref/doc/uid/TP40008194">Apple Reference Link</a> <i>(will need Apple Developer login for access)</i></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Improvements towards making iPhone Enterprise Friendly</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Mobile Device Management:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="color: #333333; font-family: Calibri, sans-serif; font-size: 11pt;">Deploying and managing enterprise applications will be lot more easier with iPhone OS 4. New Mobile Device Management APIs can be integrated with third-party solutions to wirelessly configure and update settings, monitor compliance with corporate policies, and even wipe or lock managed iPhone device.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><span style="color: #333333; font-family: Calibri, sans-serif; font-size: 11pt;">Seems like this feature has not provided in the current Beta release. See the release note "<a href="http://developer.apple.com/iphone/prerelease/library/releasenotes/General/RN-iPhoneSDK-4_0/index.html#//apple_ref/doc/uid/TP40009763">Mobile Me</a>" section. </span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p><i>(will need Apple Developer login for access)</i></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><span style="color: #333333; font-family: Calibri, sans-serif; font-size: 11pt;"><span class="Apple-style-span" style="color: black; font-family: 'Times New Roman'; font-size: medium;"><b><span style="color: #333333; font-family: Calibri, sans-serif; font-size: 11pt;">Wireless App Distribution:</span></b></span></span></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="color: #333333; font-family: Calibri, sans-serif; font-size: 11pt;">iPhone OS 4 enables enterprises to securely host and wirelessly distribute in-house apps to employees over Wi-Fi and 3G. Apps can be updated without requiring users to connect to their computers.</span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="apple-style-span"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">SSL VPN Supports:</span></b></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="apple-style-span"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">S<span style="color: #333333;">SL VPN support in iPhone OS 4 gives users another way to securely access enterprise resources. These new protocols can even be leveraged to connect seamlessly to a corporate network via VPN on Demand. Forthcoming apps from Juniper and Cisco will support SSL VPN on iPhone.</span></span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Multitasking: </span></b><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: Calibri, sans-serif; font-size: 11pt;">With the multitasking support for the new OS release iPhone apps can do few of the processes from the background but not all. Application can finish the current task before going to suspended states giving the expiry time period. Local Notification is an advantage of background process. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0tag:blogger.com,1999:blog-37212114.post-76857802773541667202010-04-13T13:48:00.003+05:302010-04-13T13:53:03.897+05:30Native Mobile App or Mobile Web App?<div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 12.0pt;"><span style="color: #333333;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-size: 13px; line-height: 20px;"><b><span class="Apple-style-span" style="color: #cc0000;"><span class="Apple-style-span" style="font-size: small;">Avinash Birnale </span></span></b></span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 13px; line-height: 20px;"><span class="Apple-style-span" style="font-size: small;">is the Vice President at Endeavour, an active writer and analyst.</span></span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 12.0pt;"><span style="color: #333333;"><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 13px; line-height: 20px;"><span class="Apple-style-span" style="font-size: small;"></span></span>Every time I meet a new customer of ours, I see this questions directly or indirectly posed. Most of the people do understand the difference between the native mobile app and the mobile web based offering. But still they have this difficult (or simple?) decision to be made. In my opinion, both the approaches are needed for an enterprise at some or the other time. The roadmap to leverage full potential of mobile computing must address the requirements on case-by-case basis. We are all aware of this, but the question is “how to address it”! <br style="mso-special-character: line-break;" /> <br style="mso-special-character: line-break;" /> <o:p></o:p></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 12.0pt;"><span style="color: #333333;">At <a href="http://www.techendeavour.com/">Endeavour Software Technologies</a>, we conduct <b>MOA</b> <i>(Mobile Opportunity Assessment)</i> prior to any new engagement. We run through the three-step process of Understand, Identify/Strategize and Recommend. We understand the customer’s business thoroughly and then strategize the approach to solution. Being more than 8 years purely in mobile computing, its no more rocket science for us! Rather it’s an art we have mastered over past several years.<br />
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Based on the past experience, I thought of jotting down primary consideration we make before we recommend a native app or mobile web app. Here in this article I am going to briefly discuss them.<br />
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<b>The basic difference</b><br />
Technically speaking, native app mobile resident client application (thin or thick), which stays, runs and interacts locally. The content for the application may come from the central server or local database. All native app contain the basic information it needs in order to launch. The developers generally architect it such that upon successful first launch, through Internet access, it can bring the most recent information from server.<br />
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The mobile web applications are basically the websites/ portals that are completely fine tuned to the browsers that are found on the mobile devices. Mobile websites most of the time depend on user-agent details found in the HTTP request. Based on the device browser configuration, the website can deliver the specialized content that suits/ render well on that device. Other than this basic fact, everything in the mobile web site is pretty much same as any other website. Of course, the user ergonomics has to be considered to make the user experience most satisfying!<br />
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<b>Factors to consider</b><br />
In general, when it comes to deciding either of the applications, one should review the requirement/ solution on these following points -<br />
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<b><i>Usability/ User Experience</i></b><br />
This is the top most priority of any solution. Mobile applications are expected to provide an interactive, and highly precise experience without unwanted complications. On the other hand mobile web sites more often rely on the Web-model of interactions (e.g. links, images and animations) and are more likely to bring themselves out of focus. The mobile applications are often finely crafted solutions that take maximum advantage of the underlying platform and available form factor real estate. The native applications are most of the times build to run in online and offline modes. The connectivity is not the all time need.<br />
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Even though native applications score positive on this factor, the HTML5 support on phones raises the bars; it is yet to catch up well </span><span style="color: #333333; font-family: Arial, sans-serif;">☺</span><span style="color: #333333;"><br />
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<b><i>Maintenance</i></b><br />
The inherent nature of the web application needs less maintenance than native apps. This is true because of the larger number of mobile platforms. Every time a new change or function to be rolled out to the users or the content needs to be changed, it has to be prepared for each and every device being supported if it is a native application. In contrast, for mobile web application, it’s just the content that needs to be realigned with respect to the browser. Device is of less importance here.<br />
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Of course, since we have multiple devices and there is no truly build once – deploy everywhere tools for building native mobile applications, maintaining multiple code-base and their versions is nightmare after few roll outs. The mobile platforms such as iPhone might need only one codebase to support iTouch or iPhone. But platforms such as WebOS or Android need more effort only because they are out there on more variety of devices than iPhone, number may be less or equal!<br />
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If the application targets more varied user base, platforms such as Blackberry, Symbian, BREW also come into the picture! So again on this front, native apps score lesser than mobile web application.<br />
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<b><i>Deployment Woes?</i></b><br />
It used to be very simple to deploy the web sites than the actual applications – may it be a desktop app or even worse the mobile app. But now the situation is changing. With the emerging app stores and the market places, application deployment or upgrades have become simpler than they used to be. Solution provide can depend on the carrier or device manufacturer provided app store infrastructure to safely and reliably deploy their applications. iPhone is going to support the enterprise app store which means the applications can be even distributed to the pre-defined set of enterprise users!<br />
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But still today out there, we have some devices (Symbian, J2ME), which are still not supporting the app store in the way it does on iPhone or Android. Hence, for some contexts (e.g. for confidential content or services, primitive mobile platforms), mobile web sites might remain the only available option, at least for platforms where the installation of third-party applications is restricted.<br />
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<b><i>Business Nature</i></b><br />
Native applications (when distributed through a store) provide an easy way to make money since they make it relatively easy for the user to pay and the provider to be paid — although it was noted that it is increasing difficult to be profitable in a market where the prices and the individual applications visibility are brought down by the number of available applications.<br />
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Several people noted that it was possible to get relatively easy user payments for mobile Web provided services (e.g. through premium SMS or through the mobile operator bill), but that they required a lot of interactions with operators.<br />
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Advertising was obviously a model available to both channels when providing free applications.<br />
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In both cases, the application can serve as additional value to an existing service and thus not require payment of any sort.<br />
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Another factor that is considered under business nature is - <b><i>Consumer Vs Enterprise (market reach) and discoverability of the application</i></b>. The consumer applications mostly need to be reached to the end users who have their own likes and dislikes about he phones and platform. Service provider or the phone manufacture generally leads the phone adoption. A pure consumer application (e.g. game, social networking app) needs to support multiple devices that are out there in the market. Moreover the every phone should utilize the best of available resources. So in some of the scenarios where user experience is not highly important, the mobile websites do just perfect. For the consumers, applications stores are obviously the main source of discoverability for mobile applications.<br />
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For the enterprise users, where you mostly know your user base and have control on what devices or platforms to support, making the decision to build a native phone based app is much easier. More so because enterprise wants to control its user’s access to the information and secure it from the outside world, native apps serve the best purpose.<br />
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<b><i>Performance</i></b><br />
Performance of the application is key factor when it comes to the more demanding user base. For them as long as the response times and user experience is smooth, they generally do not bother if that is a native app or mobile website. As long as they get the desired performance, its all good for them.<br />
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It’s a general observation that, native mobile applications tend to be more performance enhanced than mobile websites. For the various reasons that include – network availability, service standard, access to hardware accelerated APIs to do heavy tasks on the phone, native apps often win over the mobile web based applications.<br />
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The hope is that with improvement of the network infrastructure and technological advance such as 4G connectivity, a bigger barrier to mobile enabled websites will reduce. But until such time, native apps will be working at the forefront.<br />
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Another reason for native apps to give better performance is their ability to do certain tasks locally. Mobile websites depend on the server for most of the labor work. But with latest mobile browsers such as Opera and Safari, with support from HTML5 implementation, mobile websites are gathering the momentum.<br />
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<b><i>Development Efforts</i></b><br />
If you ask me, my experience is that developing a given application as a Web site or as a native application requires almost same amount of effort, unless you are talking more number of devices to and platforms to be supported than number of browsers and display sizes!<br />
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It is also seen that there are more number of purely web developers out in the market than mobile application developers. So it is obvious to get better web developers for far cheaper cost than mobile developers. Mobile development often demands specialized knowledge and skills. Mobile application programming is just a different thing than writing any other programs!<br />
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<b><i>Control on the Device</i></b><br />
This one – at least on today’s date – can be done better only on native mobile app. The most fruitful use of devices resources that include native alarms, accelerometer, GPS, File System, connection control, local storage, access to peripheral devices and non-GPRS wireless communication are best done on the native mobile app.<br />
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While Web technologies are catching up with access to more advanced capabilities (through HTML5), they still fall behind the possibilities that are endless in native applications.<br />
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<b><i>Availability</i></b><br />
The basic assumption of the native mobile applications is they are capable of working in online-offline mode. Of course unless developer makes it always connected! The application is hence always available to the end user when they need. Most of the times these applications are architected such that the most relevant information is cached on the device. The application makes the trip to server only when it is absolutely necessary. As the saying goes – the best-connected applications are those who use lesser of the connectivity!<br />
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On the other hand the mobile websites need to be connected all the time. They just cannot cache any data locally other than what browser does. But again, HTML5 is providing another way to store the data locally – to give developers ability to store and interact with the data even when the device is not online. (By the way, I am so impressed with HTML5 that, I am planning to write my next blog on HTML5.)<br />
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Following table (Source: MobileTech, CloudFour) summarizes the basic comparison and scoring – </span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_asybiMYNkrw/S8Qn_RCmgpI/AAAAAAAAEgY/U5cYisrRQvo/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://2.bp.blogspot.com/_asybiMYNkrw/S8Qn_RCmgpI/AAAAAAAAEgY/U5cYisrRQvo/s640/1.png" width="608" /></a></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 12.0pt;"><br />
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<span class="Apple-style-span" style="color: #333333;"><b>Winner, who?</b></span><br />
<span style="color: #333333;"> Now after reviewing the major factors that affect the decision to build a native mobile application or mobile web based application, I think, it really depends on the nature of solution that would bring in optimum output or add value to the enterprise/ consumer.<br />
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In my opinion, where the usability, device control, availability and security are of utmost importance, and the target user base is known – the application should be the native mobile application.<br />
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When it comes to reaching the mass users and the end user devices are of varied platforms, displays, mobile web applications serve best.<br />
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In some of the past surveys, it is found that, people do spend more time using the phones application that phone browser. One of the primary reasons for this was amateur web browser. Today’s smart phone browsers are better and closer to the desktop browsers!<br />
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Gartner believes this will be the case in the near future as well:</span><o:p></o:p></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="color: #333333;">In mature markets, the mobile web, along with associated web adaptation tools, will be a leading technology for B2C mobile applications through 2012, and should be part of every organization's B2C technology portfolio. (Gartner, 2010)</span><o:p></o:p></div><div class="MsoNormal"><b><span style="color: #333333;">The Hybrid Approach – the best of both the worlds!</span></b><span style="color: #333333;"><br />
There is another school of thought – why not to build an hybrid application that converges both the approaches in one? With the use of HTML5 support on the mobile, writing an interactive native application that makes use of content that is specially designed for smaller form factor via in-built browser, best of both the world can be achieved.<br />
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Many native applications already interact with the web one way or another, e.g. to get and publish data for their users; mobile applications incorporating web content. They add the mobile browser to their screens so that they can render the existing contents from the server in the WebView. The news feed apps is best examples of this.<br />
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Some of the tools such as PhoneGap allow developers build the apps that make use of web widgets run-time engines and other scripting languages.<br style="mso-special-character: line-break;" /> <br style="mso-special-character: line-break;" /> </span><o:p></o:p></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">References<o:p></o:p></i></b></div><h3 style="line-height: 16.8pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 3.0pt;"><span style="color: #cc6600; font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal;"><a href="http://yourmobileblog.blogspot.com/2010/04/enterprise-dilemma-key-considerations.html"><span style="color: #cc6600; text-decoration: none;">The enterprise dilemma: Key considerations while embracing Mobility</span></a><o:p></o:p></span></h3><h3 style="line-height: 16.8pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 3.0pt;"><span class="MsoHyperlink"></span><span style="color: #cc6600; font-family: Calibri, sans-serif; font-size: 11pt;"><a href="http://yourmobileblog.blogspot.com/2010/02/web-developers-can-rule-mobile.html"><span style="color: #cc6600; font-weight: normal; text-decoration: none;">Web Developers can rule the Mobile Development</span></a><o:p></o:p></span></h3>The Mobility Companyhttp://www.blogger.com/profile/04253610144721212525noreply@blogger.com0