Smartphone Web usage and market share

In a report released in April 2009, AdMob compared its market share stats vs. Gartner's.

The findings indicate a few things:

• AdMob's stats are iPhone heavy;
• Mobile usage, which is what AdMob tracks doesn't match market share;
• Symbian, RIM and Windows Mobile have market share, but lag in mobile Web usage.

The notable chart from the AdMob report is the AdMob share of requests broken down by operators and manufacturer. The takeaways:

• AT&T is reliant on Apple;
• Verizon Wireless is in bed with RIM;
• T-Mobile relies on HTC a good bit;
• And the rest of the pack relies heavily on Samsung.

Also see: The future of enterprise smartphones, Who wins the enterprise war

3G will Boost Enterprise Mobility in India

Mobility is emerging as one of the most important aspects of enterprise IT infrastructure today.

Avinash Mishra, CEO & co-founder of Endeavour Software Technologies talks about challenges enterprises face in enabling mobility & solutions and approaches that could help them tackle these challenges in an interview with associate editor Tabrez Khan.

What are the mobility challenges organizations face today?

We have seen in our experience that most organizations that we have worked with understand at a high level that they would like to mobile enable their processes... however to begin with they have:

1. No clear guidance on mobile solutions and their integration with organizational resources
2. A dilemma on whether to custom build or buy off the shelf
3. No clear picture on defining the success criteria for a mobile deployment
4. Confusion on the effort required to deploy, maintain and support a mobile solution
5. Finally no guidance on the impact to them of rapidly changing trends - new devices and new capabilities that are being introduced in the mobility landscape.

Given this backdrop, how does an enterprise embed mobility in its IT architecture/fabric?

The key to embedding mobility in the enterprise rests on two important aspects:

1. Understanding the linkage between people and process - what areas of an enterprise agent's day to day work would give maximum returns upon mobilizing.
These areas are usually around personal productivity, information collection or dissemination on the move, securely accessing enterprise resources from a mobile device or , as has been seen recently - the mobile "act on" capability i.e. an ability to monitor, manage and drive enterprise processes from a mobile device.

For some enterprises an understanding of the people invariably leads to how we may mobile enable to customers and partners. However the general principles remain the same.

2. Understanding the technology landscape: having understood people and processes, a clear understanding of the current and planned technology landscape of the target enterprise is essential. That is, identify elements in a technical infrastructure which would lend themselves to mobility most easily. An example would be a J2ee based enterprise app that exposes web services or the presence of a Blackberry Enterprise server in the enterprise or Microsoft's exchange server.

These two aspects are an integral part of Endeavour's "Mobile Opportunity Assessment - MOA" which we offer our enterprise customers. This assessment, which is usually a 2-3 week exercise, is part discovery and part mobile education targeted towards an enterprise.

How are Endeavour's applications driving enterprise mobility?

Enterprise applications developed by Endeavour are deployed by companies ranging across sectors such as manufacturing - mobile real time factory data, banking - mobile trading / portfolio management/ Forex / commodity/equities, patient healthcare - mobile health management , healthcare providers - hospital asset management, service provisioning - servicing of heavy vehicles with any paper chain involved, media - mobile news paper readers and many more.

These applications give enterprise users an amazing reach in being able to discharge their enterprise functions while on the move. Whether it is a simple task as checking on an order status or a more complicated one such as effecting a restart of a server that has run out of virtual memory, mobile apps are allowing people to execute while on the move. In terms of role, mobile enterprise apps are being used from CXO s to functional heads to sales force agents to shop floor supervisors.

Can business critical apps be made mobile?

Indeed they can. To quote a few examples, Endeavour has mobile enabled real time factory metrics for its customers in the US; supervisors use this data to control critical manufacturing parameters; Endeavour's mobile anesthesia manager helps doctors make critical decisions about patient health parameters vs. drug dosages; trading and portfolio management apps allow traders to place orders in real time. So business critical apps not only can be mobile enabled but it is these critical apps that give maximum return on investment when mobile enabled.

There are some key considerations while implementing mobility such as mobile network latency and bandwidth, device computing power and battery life and security.

What is your view on the current enterprise mobility scenario in India and comparison with global trends?

Enterprise mobility scenario in India since 2008 is very healthy and is at par with global trends. The area which held India back for sometime was mobile data - bandwidth and cost; but with the coming of 3g and lowered costs of smart devices, India, more than any country is looking to benefit from enterprise mobility. For example one company we are helping is doing a pilot for enabling a 10000 sales agent plus sales and distribution force with mobile data collection capabilities. This kind of scale for mobility adoption is more the exception than the rule globally.

As competition heats up Indian enterprises will be forced to unlock further efficiencies using mobility and so we are very bullish on the Indian market. Since early 2008 we have had an exponential increase in requests from Indian enterprises for customized mobile solutions

Smart mobile devices can replace notebooks

The usage of devices such as smart phones has seen a good amount of increment, whereas the growth for notebooks and laptops is reaching saturation.

Mobility is an emerging and upcoming trend in the industry. Manish Garg, COO and founder of Endeavour Software Technologies speaks to V. Sudhakshina of CyberMedia News about the latest trends and challenges faced by an enterprise in achieving mobility and how can consulting help in overcoming those challenges.

What are the recent trends that you see in the space of mobility?

Mobile devices are getting smarter as well as affordable day by day. The usage of devices such as smart phones has seen a good amount of increment, whereas the growth for notebooks and laptops is reaching saturation. These days' mobile devices can replace notebooks or laptops.

What are the challenges faced by the enterprises in achieving mobility?

Some of the common challenges faced by an enterprise in achieving mobility are network connectivity or bandwidth and costs of devices. However, in recent times these challenges are reducing because of the decrease in the prices of devices, and the connectivity issue is also being taken care of due to the advent of Wi-Max and 3G in India.

Other than these two, the most important challenge faced by an enterprise is not getting comfortable with the feel of mobility. There is still lack in knowledge about what are the right set of solutions needed, which would be helpful even in future. With the ever-changing mobile landscape, enterprises are wondering as to what are the best practices that need to be followed. They are apprehensive with questions like where, when and how to start. This is where the need for proper consulting arises.

Can you elucidate with an example on how does consulting help enterprises in adopting mobility?

Mobility helps enterprises to add value to their business as well as helps in increasing productivity. But due to a few constraints, as I mentioned earlier, enterprises are finding it difficult in achieving it.

We, through consulting, help companies in building a road-map for mobility. We give consultation to companies on selecting appropriate hardware and design, build, test and roll out industry strength mobile-hand-held solutions, important values before them, ROI, etc.

We analyze the competitive landscape ahead them. Make them aware of the latest trends and technologies and help them selecting the appropriate one's, which would not only help them now but also be useful in future.

One such example that I can cite here is of a UK-based private equity firm. The firm had employed 250 people and was spread in 13 geographies. The firm was finding it difficult to have proper interaction between these geographies, while taking certain important decisions.

We helped this firm achieve a proper mobility platform for easier work flow. In the first year of implementation the employee responsiveness increased by 40 to 50 per cent and the work productivity too increased by 60 to 70 per cent.

Proper consulting is required in the space of mobility so as to make the enterprises aware about the latest trends, analyze them, and recommend a proper platform as per their business needs.

We help companies evaluate the potential of the product in each prospective market.