Thursday, March 19, 2009

SMS is our backbone for customer interactivity

What are your prime offerings? Which verticals are you targeting?We are primarily a software services and consulting company and develop applications with a focus on mobile technologies. We d0evelop applications for the healthcare domain, BFSI, retail, and market research. In healthcare our strategy is to address not only the consumers but also the doctors and support staff. We have categorized our healthcare offerings mainly into three categories: wellness, clinical and support. We use SMS as the backbone for interaction with the consumer and provide the consumer with healthcare information.
In the banking and finance sector we develop applications for hedge funds. With our solutions companies can provide market forecasting and other applications to hand-held devices.
Do you have any specific plans for the Indian market? Being a services company our major clients are naturally in the western countries. We plan to launch some of our healthcare applications now in India by collaborating with one of our US partners. We have already started discussions with hospitals like Apollo and Wockhardt. In India the healthcare sector is witnessing a huge growth and we are very much optimistic about the Indian market. Within the next six months we are planning to provide content and music provisioning in India.
What role does the Indian team play in your overall business? Though our major focus is on the western market our development and consulting work is done out of India. We have a strong team of 150 people in India. We are also planning to improve and expand sales and marketing presence in the US and UK. We are planning to open a new facility in Mysore, which will be an extension of our Bangalore office.
What are your major focus areas in the mobile space? The important areas that we are looking at is mobile social networking. Being an untapped area it provides a great opportunity. According to a latest study, mobile social networking users will cross 800 mn by 2011. We have conducted a study on various applications needed by the user in mobile social networking. Based on the study we are developing an application that can make mobile social networking more easy and useful. This gives us a huge market opportunity and will have a lot of significance in Indian market also.

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