Friday, February 24, 2012


Change is in the air; or more rightly said in the airwaves. A desktop has been replaced by light laptops; single colored phones are replaced by touch screen phones and tablets. Today’s mobility world is entirely user centric and multitude of Smartphone devices enables not only access to information on the go but also quick decision making capability.  
With the devices becoming user centric; the mobile applications are becoming more and more User experience driven.

User Experience

In simple words, User experience (abbreviated as UX) is how a person feels when interfacing/interacting with a system. User experience highlights the experiential, effective, meaningful & valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s persona & user behavior. User experience is dynamic, because it changes over time as the circumstances change.

User experience design won’t work in every situation for every user because, as human beings, we are all different. What works for one person might have the opposite effect on another. The best we can do is design for specific experiences and promote certain behaviors, but we can’t manufacture, impose or predict the actual experience itself.
And just as we can’t design a user experience, we can’t replicate the user experience for one application exactly on another application. User experience is the differentiator or unique selling proposition (popularly known as USP) for today’s mobile applications. A design must be tailored to achieve the vision, goals, and values of the final app.
Endeavour’s definition of UX can be summed up as a combination of Utility, Desirability & Usability.

Here is a check list of some of the aspect of UX that should be considered while developing a successful UX mobile solution:
  • Usability– How easy to understand and operate does the product need to be?
  • Appeal– How professional does the product need to appear? How much does the audience need to enjoy using it?
  • Accessibility– What audiences need to access the product? On which devices?
  • Performance– How well does the application need to perform? How fast does it need to load and respond to input?
  • User Assistance & Help– How easy does it need to be for the audience to get assistance when they get stuck?

Intrigued?  Want to know more?
Join us in a free webinar to take a deep dive into UX and its importance in mobility. During this webinar organized by UX Lab, Endeavour; we will take you through the trends, opportunities and horizons that UX can unlock for your organization’s mobility landscape.
Endeavour recently hosted a Webinar on “Role of UX in Mobility Landscape” which provided insight into the Importance of UX in Enterprise Mobility, perceptions about UX and the approach to User Experience in Mobility. The recording of the same is available here:

Endeavour is a specialist Mobility Company, providing strategic consulting and product development for Mobile enabling businesses in the Manufacturing, Media, Print, Healthcare, Consumer solutions, Telecom and Business Intelligence verticals. Endeavour has a strong mobile application development team on all mobile platforms in the market today, including, RIM, Apple, Symbian, Android, Windows Mobile, Palm Pre, micro Linux, Brew. Endeavour is based out of Austin, Texas, Bangalore India and London, UK. 

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