Wednesday, October 21, 2009

Leveraging Mobility to Enhance Efficiency

Sreenivasan PD analyses the shortfall in expected production, even after installing high-grade technology

A fortune 100 company in the US has been expanding and ramping up its production capacities aggressively in the last few years to cater to its global demands. To complement these expansion efforts, the company invested strategically and heavily to implement high-tech manufacturing assembly lines in its facilities. However the organization was not able to realize the increase in efficiency on the production floors to the expected levels, thereby resulting in marginal increase in the productivity. Thus the organization was not able to achieve the expected productivity, the bottom line targeted by the top management through such huge investments.

Detailing the challenge

Investigation by top management revealed that though the high-tech manufacturing assembly lines were in place and functioning functioning to their fullest potential, controlling them was a challenge. And to control them, the floor supervisors had to be equipped with the real-time assembly line data to monitor them, decide and act accordingly.

In the existing scenario, the assembly line data was wired to the server rooms and the floor supervisor had to wait for the data to reach him, before acting decisively, thereby reducing the process efficiency. The other practical difficulty was that of the floor supervisor’s physical movement to the server room for accessing the assembly line controlling software. This discovery further narrowed down the challenge and the key objective in front of the organization was to mobile enable real-time assembly line data access and key assembly line controlling features, to the floor supervisors who are always on the move.

The company had already invested in blackberry devices for their employees to access their email and now the company decided to enable real-time access to assembly line data and assembly line controlling features on to the blackberries of the floor supervisors. The amount of technical difficulties involved in achieving the same, emphasized the need for a partner who had a good amount of mobile technology consulting and implementation expertise. The key technology challenges were mobile enabling real-time data and features to control the assembly line, device side memory management, flexible graphical data representations, data security, development approach/methodology to handle the application development process for catering to the evolving blackberry models.

The solution

Endeavour Software Technologies, the mobility experts were called in and entrusted with the tasks of analyzing, recommending and implementing a solution to address the above mentioned technology challenge. Endeavour, by virtue of its domain expertise in manufacturing supply chain, was quickly able to understand the business impact and performed a detailed analysis by studying the above mentioned difficulties; the assembly line controlling software, the generic mobility pitfalls with respect to data, security, UI addressing the form factor and memory management encountered by any organization, and recommended the following.

- Consideration of device capabilities before rendering.

- XML interface for data exchange

- Custom security model on top of BES

- Data scaling to view data in multiple trends

- Client side handling for flexible graphical data representations

- Reusable components to handle memory management

- An efficient development approach involving low development efforts to handle evolving models

Business benefits

The solution once implemented, resulted in the floor supervisors accessing real-time assembly line data, monitoring them closely and making effective timely decisions at the point of activity. The floor supervisors were also able to control certain key factors of the assembly line from their blackberries. This resulted in increase of production efficiency thereby realizing the bottom line targeted by the organization through such strategic high tech investments.

Monday, August 10, 2009

Smartphone Web usage and market share


In a report released in April 2009, AdMob compared its market share stats vs. Gartner's.

The findings indicate a few things:

  • AdMob's stats are iPhone heavy;
  • Mobile usage, which is what AdMob tracks doesn't match market share;
  • Symbian, RIM and Windows Mobile have market share, but lag in mobile Web usage.


The notable chart from the AdMob report is the AdMob share of requests broken down by operators and manufacturer. The takeaways:
  • AT&T is reliant on Apple;
  • Verizon Wireless is in bed with RIM;
  • T-Mobile relies on HTC a good bit;
  • And the rest of the pack relies heavily on Samsung.

3G will Boost Enterprise Mobility in India

Mobility is emerging as one of the most important aspects of enterprise IT infrastructure today.

Avinash Mishra, CEO & co-founder of Endeavour Software Technologies talks about challenges enterprises face in enabling mobility & solutions and approaches that could help them tackle these challenges in an interview with associate editor Tabrez Khan.

What are the mobility challenges organizations face today?
We have seen in our experience that most organizations that we have worked with understand at a high level that they would like to mobile enable their processes... however to begin with they have:


1. No clear guidance on mobile solutions and their integration with organizational resources
2. A dilemma on whether to custom build or buy off the shelf
3. No clear picture on defining the success criteria for a mobile deployment
4. Confusion on the effort required to deploy, maintain and support a mobile solution
5. Finally no guidance on the impact to them of rapidly changing trends - new devices and new capabilities that are being introduced in the mobility landscape.

Given this backdrop, how does an enterprise embed mobility in its IT architecture/fabric?
The key to embedding mobility in the enterprise rests on two important aspects:


1. Understanding the linkage between people and process - what areas of an enterprise agent's day to day work would give maximum returns upon mobilizing.
These areas are usually around personal productivity, information collection or dissemination on the move, securely accessing enterprise resources from a mobile device or , as has been seen recently - the mobile "act on" capability i.e. an ability to monitor, manage and drive enterprise processes from a mobile device.


For some enterprises an understanding of the people invariably leads to how we may mobile enable to customers and partners. However the general principles remain the same.


2. Understanding the technology landscape: having understood people and processes, a clear understanding of the current and planned technology landscape of the target enterprise is essential. That is, identify elements in a technical infrastructure which would lend themselves to mobility most easily. An example would be a J2ee based enterprise app that exposes web services or the presence of a Blackberry Enterprise server in the enterprise or Microsoft's exchange server.

These two aspects are an integral part of Endeavour's "Mobile Opportunity Assessment - MOA" which we offer our enterprise customers. This assessment, which is usually a 2-3 week exercise, is part discovery and part mobile education targeted towards an enterprise.

How are Endeavour's applications driving enterprise mobility?
Enterprise applications developed by Endeavour are deployed by companies ranging across sectors such as manufacturing - mobile real time factory data, banking - mobile trading / portfolio management/ Forex / commodity/equities, patient healthcare - mobile health management , healthcare providers - hospital asset management, service provisioning - servicing of heavy vehicles with any paper chain involved, media - mobile news paper readers and many more.


These applications give enterprise users an amazing reach in being able to discharge their enterprise functions while on the move. Whether it is a simple task as checking on an order status or a more complicated one such as effecting a restart of a server that has run out of virtual memory, mobile apps are allowing people to execute while on the move. In terms of role, mobile enterprise apps are being used from CXO s to functional heads to sales force agents to shop floor supervisors.

Can business critical apps be made mobile?
Indeed they can. To quote a few examples, Endeavour has mobile enabled real time factory metrics for its customers in the US; supervisors use this data to control critical manufacturing parameters; Endeavour's mobile anesthesia manager helps doctors make critical decisions about patient health parameters vs. drug dosages; trading and portfolio management apps allow traders to place orders in real time. So business critical apps not only can be mobile enabled but it is these critical apps that give maximum return on investment when mobile enabled.


There are some key considerations while implementing mobility such as mobile network latency and bandwidth, device computing power and battery life and security.

What is your view on the current enterprise mobility scenario in India and comparison with global trends?
Enterprise mobility scenario in India since 2008 is very healthy and is at par with global trends. The area which held India back for sometime was mobile data - bandwidth and cost; but with the coming of 3g and lowered costs of smart devices, India, more than any country is looking to benefit from enterprise mobility. For example one company we are helping is doing a pilot for enabling a 10000 sales agent plus sales and distribution force with mobile data collection capabilities. This kind of scale for mobility adoption is more the exception than the rule globally.


As competition heats up Indian enterprises will be forced to unlock further efficiencies using mobility and so we are very bullish on the Indian market. Since early 2008 we have had an exponential increase in requests from Indian enterprises for customized mobile solutions